• Delivered a 600% return on clients' investment by implementing strategic communication plans backed by research and industry insights.• Developed a database of 1,075 business leaders, influencers, and public figures to offer guest management services for high-profile events.• Generated over 2,500 impressions annually, achieving client objectives for brand development, sales, image building, employer branding, and investor interest.• Secured television publicity and… Show more • Delivered a 600% return on clients' investment by implementing strategic communication plans backed by research and industry insights.• Developed a database of 1,075 business leaders, influencers, and public figures to offer guest management services for high-profile events.• Generated over 2,500 impressions annually, achieving client objectives for brand development, sales, image building, employer branding, and investor interest.• Secured television publicity and front-page coverage in national publications by identifying and shaping news angles while considering audience receptivity and sentiment.• Created compelling content, including press releases, web content, blogs, social media content, and optimized publicity through media relations, media conferences, speaking engagements, and interviews.CLIENT PORTFOLIO: The Body Shop, JLL, The British Council, Sysco Labs, Hitachi Digital Payment Solutions, L'Oréal Paris (Yves Saint Laurent & Lancôme), Mercedes-Benz, Rolex, Omega, Cartier, Chopard, IWC Schaffhausen, Jaeger-LeCoultre, The Embassy of the Netherlands, GIZ, ILO, UNDP, FAO, WFP, John Keells Properties, EFL, Expolanka Holdings. Show less

• Identify training needs, create coaching plans, and conduct training and mentoring sessions.• Develop strategic messaging, communicate persuasively, and secure funding for non-profits such as Stand.Earth, Food Banks Canada, Canadian Women's Foundation, and the Centre for Addiction and Mental Health.

• Led the marketing and design teams and collaborated cross functionally with 8 departments to produce communications assets and organize events, maintaining consistent brand tone.• Developed and executed communications strategies, amplifying brand awareness and increasing share of voice by 15% to dominate the 5-star hotel category.• Initiated the hotel's social media marketing and managed its customer relationship management (CRM) system, email marketing, web content, and… Show more • Led the marketing and design teams and collaborated cross functionally with 8 departments to produce communications assets and organize events, maintaining consistent brand tone.• Developed and executed communications strategies, amplifying brand awareness and increasing share of voice by 15% to dominate the 5-star hotel category.• Initiated the hotel's social media marketing and managed its customer relationship management (CRM) system, email marketing, web content, and customer reviews, mitigating potential issues.• Reported and presented annual company performance to the National Tourist Board, securing 'Best 5 Star City Hotel' award twice consecutively.• Cultivated and maintained relationships with international celebrities, guests, media, partners, food critics, and bloggers. Curated a personal event for a Grammy Award-winning artist.• Negotiated with partners, vendors, and media to optimize promotional opportunities, resulting in a 56% reduction in marketing expenses. Show less

• Led a team in developing strategies that increased the efficiency of media plans by 260% through negotiations and strategic planning.• Generated savings of 48% on media investments by streamlining the planning and buying process for multinationals and local conglomerates.• Formulated pitch presentations that won key clients and expanded the agency's customer portfolio, contributing 12% to company revenue.• Analyzed data, evaluated comparative brands’ performance and… Show more • Led a team in developing strategies that increased the efficiency of media plans by 260% through negotiations and strategic planning.• Generated savings of 48% on media investments by streamlining the planning and buying process for multinationals and local conglomerates.• Formulated pitch presentations that won key clients and expanded the agency's customer portfolio, contributing 12% to company revenue.• Analyzed data, evaluated comparative brands’ performance and market developments, and presented category reviews.• Organized events in multiple cities integrating above-the-line and below-the-line media.• Managed a portfolio of 30 brands within a client base of 20 and conducted regional reporting for international clients such as Singapore Airlines, AkzoNobel Paints, Kellogg's, Etihad Airways, and Nokia. Show less