• Product Owner for development of a decision intelligence tool using advanced machine learning, currently implemented in the optimization and automation of ad campaign management• Identification of use cases for this tool to foster resource efficiency in other industries• Co-Development of brand and organisational structure of our data & software department

Fostering resource efficiency through AI-powered optimisation and automation of business processes

· Executed diverse freelance graphic design projects; clients include: University of Halle, University of Greifswald, Württembergische Bibelgesellschaft, SPIEGEL bestseller TV-series The Chosen, and Micha Deutschland e. V.· Provided branding consultation and conducted market analysis to optimize client communication strategies· Facilitated educational workshops on graphic design and social media marketing

· Implemented design concepts for various marketing campaigns· Developed innovative design concepts for internal projects· Experimented with diverse design techniques, including digital drawing and animation videos, expanding creative capabilities

· Evaluation of the "Erprobungsräume", a large-scale project on innovative initiatives of the Protestant Church of Central Germany (EKMD)· Conducted and analysed interviews with key stakeholders