At DECIEM, I led the CRM omni-channel strategy and team, driving Salesforce Data Cloud integration and enhancing customer engagement through personalized email automations like Replenishment, Post Purchase and Review Request emails. I spearheaded customer segmentation to improve targeting for product launches and manage a CRM team focused on personalization, localization, automations, and supporting product launches. I optimized email templates for best practices, reducing manual processes by 40%, and grew the email subscriber base by 80% through innovative omni-channel tactics.

As CRM Email Manager at DECIEM I manage both Marketing and Transactional Eccomerce emails. I led the migration to Salesforce Marketing Cloud and built the CRM Channel foundation, including email cadence, content pillars, and stategy to support product and brand activation. I implemented key triggered emails like Abandon Cart and Back in Stock. My omni-channel strategy increased the email subscriber base by 80%, and I optimized the CRM tech stack with new tools for enhanced email insights.

Moneris is Canada’s largest financial technology company that specializes in payment processors and acquirer of debit and credit card paymentsI managed daily email development and deployment via Salesforce Marketing Cloud and Pardot for a subscriber base of over +100K. I spearheaded email strategy and reporting for campaigns including cross-sells, lead nurturing, notifications, and onboarding programs. I implemented mobile-friendly email templates and a QA system, increasing email output by 50% and reducing development time. My efforts in A/B testing improved average email click-through rates by 133%. Additionally, I automated a yearly cross-sell program, enhancing lead quality and reducing unsubscribes.

I utilized Salesforce programs (Pardot, ExactTarget, AdStudio) to develop and deploy email and social media campaigns. I led the creation of cohesive social media templates, streamlining content across platforms and reducing development time. I developed the first brand-centered video creative for a social media campaign and launched Moneris' Instagram channel, highlighting employee activities and customer tips. Additionally, I collaborated with the communications team to craft and distribute internal email announcements to the employee base.

VANDYK group of companies is a residential and land developer across North America for over 35 years. Specializing in luxury homes, commercial office and retail developments. I managed vendor relationships and planned quarterly media buys for print and digital platforms. I collaborated with the sales team to plan and host budget-conscious sales events and led campaign strategies for new developments, including email campaigns, print ads, signage, digital ads, and radio. I also handled copywriting for emails, blogs, press releases, and social media posts. Additionally, I managed Google AdWords, Facebook Ads, and online reviews for both Canadian and U.S. offices.

Brookfield Residential Ontario is a leading home builder and land developer in North America.Successfully led the transition from plain text to HTML emails, resulting in a 170% increase in website traffic from email campaigns. Achieved a 300% boost in website traffic from social media through innovative Facebook Ads and posts. Utilized design skills to create in-house print and web graphics, saving over $300,000 in agency fees. Strategized, designed, and developed effective marketing emails and social media campaigns to attract new leads. Analyzed and reported on email performance using Google Analytics and iTrac Marketer. Coordinated with printing houses for the production and delivery of various marketing materials, including signage and brochures.

Fonebook is a national web and print Directory for the Film & Television Industry. • Lead the Creative Team & Co-Manage Fonebook Team• Design print and web material (Marketing and Branding, Social Media, Email Template, etc.)• Managing updates and content for Fonebook.ca• Correspond with clients (content for web and print)• Designing and create the in house printed directory• Management of IT• Copy Writer and Editor• Gatekeeper

Daily Responsibilities include: • Research, manage, created, and scheduled content for Skyprep' social media outlets which included: Linkedin, Twitter, Facebook, Google+ , and blog• Interacting with all followers• Create new leads for potential business opportunities

META 2013 is an exhibition that showcases the artwork of fourth year New Media students. We use technology to create innovative works that redefine the way you think about art.Achievements as Sponsorship Coordinator and Editor:• Manage Sponsorship, Media Publicity, and Social Media divisions • Raised over $38,000 in sponsorship, in-kind sponsorship, donations, and grants• Wrote and edited sponsorship letters, emails, published content, and grant forms • Handled friendly communication with sponsors and donors• Created and presented presentation to potential sponsors and donors • Created detailed documentation and archive for future META students

The Real Lives of Avatars, a multiplatform docu-soap, is one of the projects currently in development/production at Ramona Pringle Productions. Working on the research team.

Online series that explores the impact of technology on our world. Was a part of researching, outreach, and social media team.

Updating website, creating event posters, photographing events, creating promotional media material