Nadia Hernandez Email & Phone Number

Beverly Hills, California, Us

Lead Latin executive, concerts, internal, corporate and crisis PR and communication strategy and initiatives.

Los Angeles, California, Us

Burbank, Ca, Us

Culver City, Ca, Us

New York, Ny, Us

Created and executed multifaceted communications programs on behalf of AT&T, Anheuser-Busch, and Constellation Brands.Led all strategic communications campaigns and experiential events to promote Kia Motors America’s most anticipated and innovative vehicles, Stinger and Niro hybrid, to position Kia as a revolutionary brand by delivering unexpected experiences that are culturally relevant for Hispanic consumers, leading target consumer to become the second highest demographic, with more than 40%, purchasing Stingers since its launch. Managed all celebrity influencers and lifestyle, sports, travel and entertainment media messaging and relationships to position Kia as an aspirational and lifestyle-oriented brand to the multicultural consumer, and served as Kia’s Hispanic spokesperson.

Chicago, Il, Us

Developed the Publicity department infrastructure, including crisis management planning and training for all internal units. Led communications campaigns for FIFA/CONCACAF friendly soccer match events in DC and New York for AFA, including media training for press conferences and translation services for head coaches and star players while simultaneously executing efforts to increase ticket sales for renowned Latin artists – through public relations and digital marketing campaigns. Managed and directed all 360-integrated experiential campaigns and touring operations, including direct management of entire personnel, client partner relations, budgeting, overall production, accounting, while building operation from functional to financially-solvent and logistically-efficient business on a global scale. Drove talent relations for company music and soccer red carpet events; managed all negotiations with music labels, festival producers/promoters, and sports teams on behalf of the company to secure talent participation and cross-promotion of events. Built and managed long-term and short-term media and social strategy on behalf of core CMN departments: music, sports, and non-profit foundation, growing the company’s Facebook reach from 64 to 65,000 followers by driving digital campaigns and curated content.

Us

Spearhead cross-promotion and media relations for UFC's first-ever event in Mexico, UFC 180 generating more than $4 million in impressions in mainstream, business, lifestyle and sports media. The historic event sold-out in eight hours.Developed and executed UFC's first Hispanic Heritage Month tour featuring a dozen fighters in eight cities across the nation including selection of talent, markets, artwork and partnerships with community centers/non-profit organizations, MLB and MLS teams.Led strategic planning for more than 450 fighter profiles, special events and promotion tours that is culturally relevant and sensitive to the U.S. Hispanic market.Managed special project budget, agencies, social and digital planning, media credentialing, development of press materials, and execution of radio and satellite media tours, on-sale events, press conferences, open workouts and more. Served as a liaison to create strong relationships between brand and independent contracted athletes and talent, broadcast partners including FOX Sports, media and affiliates/sponsors to help move ticket sales and Pay-Per-View through public relations activities.

New York, Ny, Us

Led/supported the planning and execution of a range of initiatives including product launches (food, beverage innovation, consumer packaged goods, mobile, digital, travel and health & wellness), television programming and business announcements, and national and local media and consumer events implementing strategy targeted towards General Market and the U.S. Hispanic consumer. Planned and executed experiential marketing initiatives and influencer and consumer events to highlight product offerings and engage directly with target audience; examples of events include Xbox ONE, Xbox Kinect and Starbucks Caramel Flan Latte launch initiatives.Spearhead planning and execution of long lead and short lead media events for launch campaigns, including spokesperson training, managing sampling and developing event flow and design concept. Managed Hispanic media and influencer engagement programs focused on culturally relevant community events targeting SoCal Millennials for the Starbucks Frappuccino summer 2012 campaign. Developed idea and strategy for new beverage test in winter 2013 that led to a successful launch and execution, turning a small test market project into a national 1MM win for Edelman’s Multicultural team. Drove the NUVOtv rebrand and re-launch campaign leveraging Jennifer Lopez (NUVOtv partner) to secure entertainment, business and trade media coverage around network programming announcements (2013 upfronts), positioning the network as a leader in the television industry.Develop and execute comprehensive, multi-phased campaign media strategy, securing signature stories and coverage with traditional consumer/lifestyle media, bloggers and influencers; media placement highlights include: USA Today, Univision, Nylon, Latina Magazine, Associated Press, Variety, AdAge, and Hispanic Market Weekly. Supported the national Nestle digital team in developing strategy and content for all Hispanic social media channel campaigns.

Beverly Hills, California, Us

Assisted with negotiating and issuing high profile artist contracts such as Madonna, Rolling Stones, Coldplay, Marc Anthony and Alejandro Fernandez.Planned and developed programs, agendas, budgets, and services according to partner requirements.Monitored event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.Organized the administration for a schedule of appearances of contracted talent at a sequence of venues. Responsible for artist international music tour research during planning stages to select best cities to execute, maximize audience reach and drive concert sales.

Provided overall day to day support for production team.Responsible for editing sound clips to fit in specific time frame within on-air radio quality. Acted as talent for on-air promos to several SoCal night clubs the station promoted, eventually becoming the official voice to Tia Juanas in Irvine and Xalos Bar in Anaheim.

Annenberg School Of Communication

Marketing