A marketing strategist who helps creative teams to upgrade their proposals and win new clients by creating a clear strategy and action plan, whip up brainstorming sessions, and bring rare, research-based insights to the table. 4 years of experience at global agencies like Publicis and WPP. Key clients: GM, TEVA (Almagel), AstraZeneca, PepsiCo (Agusha), Ford Transit, Beeline, X5 Retail Group.Recently relocated from Russia to the US to work on great projects and grow professionally. #slavaukrainiKnown for a unique sense of humor and a personal collection of 552 advertisement videos. Always available for a coffee or a friendly call.
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Creative StrategistAffectgroup Feb 2023 - Feb 2024San Francisco Bay Area- Created GTM strategies for FMCG (Unilever, X5Retail group) and pharma (AstraZeneca) brands - Collaborated with media buyers and planners, creators and designers and got 88% positive rates on annual soft skills review- Reviewed tender bid proposals for international clients (Haier, Haval, Unilever) -
Orm ManagerDigital Reputation Sep 2022 - Feb 2023Moscow, Russia- Developed a reputation strategy for a green Russian bank- Together with the team, we doubled the client's KPI, leading to extension of the project- Maintained and structured a database of several hundred accounts in SpyBrowser- Prepared reports based on weekly monitoring (BrandAnalytics)
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Junior Strategic PlannerPublicis Groupe Oct 2021 - Jun 2022- Raised Beeline brand recognition by 20% after KPI analysis and monitoring, presented a list of data-based insights, learnings, and further actions- Conducted a global annual report for Cadillac with data from dealers all over the country- Have taught the team how to work with online services (SimilarWeb, Galileo, iCreative, BrandAnalytics, YouScan, Sprout Social), and have created video instructions for future workers -
Junior StrategistWunderman Thompson Apr 2021 - Sep 2021- Successfully defended our idea for Ford Transit's higher management- Conducted market research, did interview with key experts (Ford Transit, Allergan)- Prepared 2 quarter global news digest for the key client (Delivery club) -
Junior Media PlannerMedia Instinct Group Sep 2020 - Dec 2020- During 3 months I've prepared 38 reports of which the only one was submitted after a deadline (after preliminary approval)- Data uploading from MyTarget, Vkontakte, Facebook for business, Google Ads, Google Analytics. -
Junior Account ManagerPrt Edelman Affiliate Feb 2020 - Sep 2020Moscow, Russia- Conducted the research that helped our client to adapt to the Coronavirus crisis. The report has been accepted without corrections (BWT Barrier)- Coordinated and supervised the contractor's services (copywriters, photographers). - Prepared responses for consumers on behalf of the brand (Pepsico, BWT Barrier) -
Trainee In The Strategic Communications DepartmentBbdo Worldwide Jun 2020 - Aug 2020Moscow, Russia- Created competitive analysis reports and key insights for the creative department. (Snickers, Pedigree) -
Junior Reputation ManagerPuppet Agency Oct 2018 - Feb 2020Москва, Россия- With our team, we raised the key client's rating up to 4,7 in 6 months- Coordination and oversee the copywriter's work- Writing briefings, text editing, deadline control- Filling the client's reports
Nadya Bykova Education Details
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Yandex School Of ManagementMarketing -
Bbdo SchoolStrategic Marketing
Frequently Asked Questions about Nadya Bykova
What is Nadya Bykova's role at the current company?
Nadya Bykova's current role is Consultant marketing strategist | Freelance brand strategist | Help startups to hit the market.
What schools did Nadya Bykova attend?
Nadya Bykova attended Lomonosov Moscow State University, Yandex School Of Management, Bbdo School, University Of Washington.
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Nadya Bykova
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