Leading account group for Clients:- Lexus - AliExpress- Hasbro- Shell Neft - MondelezBuilding up a new team (client service) for the new agency needs – creative development. Building client service team from the scratch, clients progress and contracts prolongation (including biddings). Building a new agile team (from the beginning of 2020) for the client’s needs, including client service, creative and production. Following the agency’s KPIs: turnover, P&L (including split to the services types. Working with tough connection and building up the work structure for the key Client – Lexus with the agencies of the group.

Key contributions:Leading ATL, Digital, Retail and BE projects for IM (mobile + cameras) category of Samsung:- strategy development (product campaigns / category support)- briefing and work with strategist- creative team briefing- producers / production teams briefing- internal production briefing- regular presentations to Client- regular reportingATL projects: TVC adaptation. Local TVC development, OOH, metro, media facades, print, etc. Digital projects: non-standard digital projects (“Battle of bloggers” on YouTube), website regular support, media campaigns.Retail projects: creating and production control for all furniture, cradles, POSMs production. BE projects: creating ideas and production control for start of sales, PR launches, etc.

Key contributions:1. Leading digital and ATL projects for HHP (mobile) category of Samsung:- strategy development (product campaigns / category support)- briefing and work with strategist- creative team briefing- producers / production teams briefing- internal production briefing- regular presentations to Client- regular reportingATL projects: TVC adaptation. Local TVC development, OOH, metro, media facades, etc.Digital projects: non-standard digital projects (“Battle of bloggers” on YouTube), website regular support,media campaigns.2. Leading / briefing for BTL (Event) team, In-store team

Key contributions:1. Leading all digital projects for the following Samsung categories: home appliances, TV / audio, IT, Cameras,B2B products // HHP (mobile) category- analysis of the competitors’ products- strategy for the online support development- digital and integrated campaigns planning (starting from new products research up to final reports)- control of the production2. Leading digital support for MTS:- on-line campaigns development- support in integrated campaigns3. New business:- regular participation in biddings with digital and integrated proposals

Key contributionsCSR (corporate social responsibility) project design and development:- annual project plan development (growth and production): WEB, work with partners, Events;- project concept and web-platform development, planning of phase-in starts (since the beginning of thework in June’11 there were 3 versions of web-platform launched and 4 updates of the latest version);- briefing and control the contractor on web-platform development: terms of reference, concepts,prototyping;- mechanics of services development (and adaptation) according to target audience and corporationrequirements;- events concept development for Moscow, St.-Petersburg and regions (independent activities orintegration), according to the main activities on the web-platform;- coordination of all the phases of the project (conceptual, budget) and reporting to management.

Key contributions:All digital projects support from the client’s brief to the results of the project / reporting:- processing of incoming briefs, development and solutions presentation;- cost estimates and timings for projects development;- project mechanics development (both for on-line and off-line promotions)- control of communication strategies and KPIs development- briefs for creative materials development (regarding to the budgets and terms for production) and controlof the process;- briefs for contractors development- projects launches- regular reporting on projects (depending on the results if the project – proposals for the next mechanics,to make projects more effective )- final reports on project.Client: Philip Morris (Marlboro brand) – all digital project support and development

Key contributions:- incoming requests processing- commercial proposes development (learning clients activities, estimation, concept presentation);- work with documents: negotiation, contracts, tender documentation preparation and approval;- projects of different complexity control and development (team work management and coordination,briefs and tasks, control and implementation). Clients:KIA Motors – media-planning;SimarglCapital – web-site development ( www.simarglcapital.com ), constant support, development,optimization, promotion; ,VIP International – presale and management of project www.vipint.ru (the previous version – videowebsite);Pernod Ricard Rouss – support and web-site development ( www.pernod-ricard.ru );BAT – work on DUNHILL brand (as a contractor with Grey agency), web-site concept and design;PricewaterhouseCoopers – presale and design of the web-site (www.startpwc.ru );Ingosstrakh – web-site support and development (games development, etc.);Danone – assistance on web-site Danissimo (work with copies);Leader – web-site support and development ( www.leader-invest.ru );Mozaik – web-sites support ( www.mozaik.ru , www.vbereg.com ), work on new projects;Stellberg – presale and design of the web-site ( www.stellberg.ru );The institute of strategic development – web design development ( www.isr2050.ru);Liga Stavok – web-site prototyping and design ( www.ligastavok.com );Milkow – presale and web-site development ( www.milkow.ru ).