- Day-to-day lead on a biggest client with a large annual budget (NICE – worldwide leading SaaS provider, $2b annual revenue, top-5 Israeli tech companies)- End-to-end management of the full-funnel campaigns from brief & media planning to optimizations, data analysis & reporting with strong focus on cost per conversion: *US, UK & ANZ markets *Paid Search, LinkedIn, YouTube, Meta, X, direct buy, content syndication etc.

10+ direct reports / Reporting to Marketing Director

o №3 brand on the Baby Food market in Russiao >100 mln EUR annual Net Sales (№3 brand in Danone Russia portfolio)o 5 direct reports / Reporting to Business Unit DirectorAchievements: +10% volume growth 2019 vs. PY (first diet market -13% involume vs. PY) thanks to key actions below:• Brand re-positioning, making Tyoma the true Brand with the mission & acting on it - Created & implemented new disruptive communication platforms - Developed & implemented new digital strategy, establishing meaningful connection with moms of babies all over Russia: Created & launched viral YouTube copies (5 mln. views & 9 mln. views (vs. 4,5 mln. moms with babies 0-3 y.o. in Russia); VTR >2 higher vs. norms; social buzz & overwhelming consumer response; x2 growth of TOM brand awareness in support cities vs. last month, best ever TOM brand awareness in brand history. Re-launched Instagram community (from 50k -> 140k followers; av. monthly engagement rate 8,6% (vs. 0,96% according to official Instagram stats)) - Created & executed strong brand visual identity re-design - Launched CSR program to support brand positioning, including several unique promo mechanics, including launch of exclusive charity SKUs, co-created & co-financed with the top-1 retailer. Consumers participation rate 50%, for 65% brand became more appealing.• Created & executed new portfolio strategy, mid & long-term pipeline• New channel mix managementPerformance assessment 2019: exceed expectationsTeam performance: 1 team member promoted to the next level of responsibilities; few junior team members hired & developed within 8 months to take new roles

o 2 direct reports / Reporting to Marketing directorAchievements: - Segmented indulgence dairy category, found opportunities for the new brands- Conceptualized the new launch (positioning, visual identity, product formula), validated with consumers (10% potential incremental sales to Danone portfolio) & prioritized it for Sales team for 2019

Responsibilities: search for clients, clients & project management, 3rd parties management, creative ideationAchievements: created successful company in 2,5 years without prior experience• Launched financially sustainable business with 3 full-time employees• Completed 40 successful projects• Created projects, that were acknowledged & published by the top local & global wedding media (e.i. Wedding magazine Russia & https://www.stylemepretty.com/)

o 4 direct reports / Reporting to Marketing directorAchievements:• Initiated BioBalance turnaround: +10% volume growth after several years of continuous decline, thanks to new positioning identified (including pack design & consumer story)• Created Activia curds re-launch plan & approved it with Marketing VP (kicked-off ‘all-natural’ formula project; developed new pot design for the whole range; successfully tested new unique SKU) Performance assessment 2015: exceed expectations

o №1 brand (both volume & value) on the Total Food&Drinks Market in Russiao Turnover >50% of total Danone Russiao 2 direct reports / Reporting to Marketing managerResponsibilities: brand equity management; 50% of brand portfolio managementAchievements: market share FY ’12 -> FY ’14 volume 8,2% -> 9,5% / value 10,1% -> 11,3%• Re-launched brand, including new communication platform & re-design: +10% of turnover growth in value, TOM brand awareness +5% vs. LY• Developed portfolio mix strategy to manage brand profitable growth• Created brand book & communication guidelines for CIS region • Created & executed CRM program: consumers database > 1 mln. users; >70% enter codes regularly; heavy users grow consumption from 15 to 19 SKUs/month. Award for the ‘Best FMCG loyalty program’ on the RBC Loyalty Awards 2014Performance assessment 2012-2014: exceed expectations