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Risk Data Analytics

● Led a team of 7 and oversaw the organization’s internal communication, marketing campaigns, and press releases● Generated $13,000 in ticket sales while operating under a $200 marketing budget● Increased newsletter and Facebook subscription by 700% by implementing a data-driven marketing strategy through integration of Google Analytics, Facebook Analytics, Eventbrite, Mailchimp, and Trello

● Increased Facebook subscription by 200% and Twitter follow rate by 300%● Recruited and coached 3 speakers for the 500 attendee annual independently organized TED conference at UMN in April 2012

Past clients:● Thompson and Grace - Built a comprehensive financial model to evaluate the business case for building $1 billion world-class medical city campus in Lagos, Nigeria ● KidBlog - Created go-to-market and revenue strategies for an educational technology startup (MN Cup Finalist) with a team of 4 MBAs● 3M - Provided insights on new market potentials for 3M’s Consumer & Office division by conducting ethnographic research for existing product lines

● Improved patent portfolio management process and add 5 new KPIs by capturing, analyzing, integrating patent and licensing data, and creating custom reports in Salesforce.com● Created technology valuation reports to help the Intellectual Property Committee determine valuable candidate IPs, including analysis of technologies’ commercial viability, marketability, and regulatory implications (30+ since the start of employment)● Configured Salesforce.com of 1700+ records, communicate changes, write and distribute training materials for 20+ users

● Identified, analyzed, and recommended improvements to the current IS shared services allocation of over $78,000,000, determined changes to the as-is process, identified new cost drivers that drive cost savings, captured data, and presented the analysis to the IS leadership team and the CIO ● Created a business user-facing catalog of 80+ services and chargeback methodology that enables IS Infrastructure team to compare in-house services’ prices to those of third party providers ● Improved the current governance planning process by developing a survey to measure employees’ technology-enabled productivity and satisfaction and a methodology to extract insights on key improvement opportunities

● Gathered requirements, assessed 12 pharmaceutical databases’ vendors based on Surescripts’ guidelines for drug data quality, and drafted cost estimate documentation for the electronic prescription development project● Hired 1 SEM/SEO specialist, conducted 50+ screening interviews for UI/UX designer, EHR sales, and marketing positions

● Analyzed data and standardized ad-hoc reports on 2 prepaid card promotions using Excel Macro/VBA skills● Conducted market analysis, evaluated business cases, and estimated cashflows for e-banking and mobile banking concept projects

● Realized over $12,000 in annual savings by documenting and eliminating unused SaaS● Created a budget for department’s historic hardware spending and projected future hardware spending needs