- Strategized and executed omni-channel campaigns that outperformed industry benchmarks, achieving a remarkable 7x reduction in average CPC and a 67% decrease in CPM. Furthermore, through strategic optimizations, elevated the CTR from a previous range of 0,4-1,3% to consistently surpassing 2%, setting new performance standards in ROI-focused marketing.- Masterminded a real-time dashboard that consolidates insights from platforms like SEMrush, Google Analytics, Search Console, Hootsuite, and Sentiment Analysis Tools. This comprehensive view empowers departments with actionable data, streamlining content creation, sentiment response, and necessary optimizations, ensuring alignment with department objectives.- Collaborated with national-scale teams from key partners, including Traveloka, Tiket.com, and Telkom Group. Engaged in the exchange of best practices and insights, activated campaigns, and spearheaded joint initiatives, further solidifying our market position and fostering symbiotic partnerships.- Actively optimizing the website and crafting compelling articles, I successfully amplified the average search rate and website sessions within a year, realizing an outstanding growth of 105.5% in search rate and 111.8% in website sessions.- Implemented various digital infrastructure tools for the first time, such as machine learning in digital advertising platforms, CRM management, campaign blasting, chatbot, and comprehensive analytics tools.- Continually analyzed competitor strategies across channels, assessed their influence through sentiment analysis in news coverage, and evaluated their website enhancements to ensure our company's sustained prominence in the industry.- Acquired and managed a database CRM of over 90,000 customers, consistently nurturing long-term relationships through targeted promotional blasts, and offering specialized birthday promotions. Successfully maintained an open rate consistently above 79% via WhatsApp Official.

- Managed two key Instagram accounts for Jawa Timur Park Group: @jatimparkdua and @jawatimurparktiga. Achieved a staggering increase of 102% in followers within a year, accumulating more than 88.000 new followers, while maintaining an engagement rate at 4,56%—surpassing the industry average of 3%. Monthly interactions surged from an average of 9,000-12,000 to consistently exceeding 30.000 interactions.- Amassed a significant digital footprint, with over 34 million impressions and reaching 9 million unique users. Several posts remarkably achieved over 1 million impressions each. - Collaborated with notable national influencers and partners, including Traveloka, to execute impactful campaigns. - Independently handled video content, covering all facets from pre-production to post-production, showcasing versatility in content creation. - Authored engaging articles, further diversifying the content spectrum and enhancing the brand's voice on multiple platforms.