Advertising Traffic Controller
Current- Implementing advertising campaigns across all platforms from TV and Radio- Carefully booking ads and avoid any conflict with the competitors.- Good knowledge of Traffic software's such as Broadcast Master (BCM) & Ad-point. - Reviewing media plans received from direct clients & advertising agencies and suggest for changes if required.- Oversee and ensure that the campaigns are running smoothly and execute changes if required in order to get maximum visibility to the client.- Recommend clients on advertising or sales promotion policies- Contributing in the preparation of brochures, reports and other material- Receiving TVC's, Radio ads and creatives for print and approve them after carefully checking them as per the company policies.- Generate report to check availability of advertising space and prepare briefs, bibliographies, presentations & other required reports for Advertising Controller.- Answer all the written and oral inquiries on behalf of the organization- Communicate with agency/client on rejected creatives and obtain revised creatives.- Improve, advise and evaluate communications strategies and programs designed to inform clients and agencies about the initiatives and policies of the organizations- Interact with Production to ensure all daily production is completed before close of day- Advise proper scheduling of the ads as per the brands and characteristics of the product- Circulate final plan with the TV & Radio stations and make sure the plan is followed.- Filing and maintaining documents such as Sales orders, general correspondence and management approval for future reference- Conduct opinion and attitude reviews of the clients to recognize the interests and apprehensions of important groups served by the organization- Handles claims from advertising agencies and customers on rejected invoices and provide necessary documents to Traffic Controller.