 Operations Excellence, relationship and capability development to deliver company volume and sales targets. Lead and collaborate multifunctional team of sales, supply chain, finance, logistics, and information systems to ensure process and operational excellence. Design and deploy winning sales and channel development strategies including building numeric distribution coverage, distribution quantity and quality, category and channel growth plans. Design, Deploy, Enable, Execute High Frequency Stores Growth Strategies with team, train personnel to deliver with excellence. Lead Minimarkets plan designs to sell. Launch/Re-launch Execution of New Brands, channels and Trade Structure Territory Plans & Distribution Logistic Management for Resource Optimization Re-Strategizing & Re-Organization to capture the right potential at the right time. Optimal stock mix & management through “Sufficiency Planning” Responsible for the maintenance of all budgetary commitments & setting sales targets. Contributes towards development of consumer and customer insights. Managing KPI’s and Company Fundamentals and ensuring proper in-store execution. Use SAP for data analysis, SAP BPE for MM as well Provide a consultative solutions sales process to all my subordinates ensuring one team one mission and one vision. Supply Chain co-ordination and synchronization at both customer’s and production’s end. Gathers and feedback competitive and customer intelligence. Logistics & Fleet Management (Rout Optimization, Efficiency, Cost Reduction & Capacity Utilization)

 Operations Excellence, relationship and capability development to deliver company volume and sales targets. Lead and collaborate multifunctional team of sales, supply chain, finance, logistics, and information systems to ensure process and operational excellence. Design and deploy winning sales and channel development strategies including building numeric distribution coverage, distribution quantity and quality, category and channel growth plans. Design, Deploy, Enable, Execute High Frequency Stores Growth Strategies with team, train personnel to deliver with excellence. Lead Minimarkets plan designs to sell. Launch/Re-launch Execution of New Brands, channels and Trade Structure Territory Plans & Distribution Logistic Management for Resource Optimization Re-Strategizing & Re-Organization to capture the right potential at the right time. Optimal stock mix & management through “Sufficiency Planning” Responsible for the maintenance of all budgetary commitments & setting sales targets. Contributes towards development of consumer and customer insights. Managing KPI’s and Company Fundamentals and ensuring proper in-store execution. Use SAP for data analysis, SAP BPE for MM as well Provide a consultative solutions sales process to all my subordinates ensuring one team one mission and one vision. Supply Chain co-ordination and synchronization at both customer’s and production’s end. Gathers and feedback competitive and customer intelligence. Logistics & Fleet Management (Rout Optimization, Efficiency, Cost Reduction & Capacity Utilization)

 Deliver distribution and sales target across geography in Lahore. Manage a mix of trade channels including general trade (HFS), wholesale, smaller branch operations. Develop business by enhancing penetration within the area and at point of sale.  Ensure maximum coverage and productivity, efficiently tracking drop size to grow business. Tracking growth trend of all business partners by businesses, brands, routes and ensuring positive growth trend. Managing sales team, motivating and energizing sales force and leading from the front in order to deliver results in all conditions. Visiting market and ensuring distribution and coverage.  Maintain good relationship with customers and effectively handling customers’ objections Ensuring Best in Class Execution of Display and Merchandising standards at point of sale.  Achieving company’s objectives of Distribution, Pricing, Shelving and Merchandising. Ensuring numeric and weighted distribution objectives are met for all brands. Formulation of monthly and quarterly sales forecast for section Lahore. Effectively implementing various trade initiatives and plans on various brands and ensuring customer engagement plans are effectively executed.

 Direct Reports; Gujranwala, Sialkot, Narowal and Chakwal Branches Liaise with regional location for business updates, reports, projects and cost optimizations (Lahore region)  Regional Audit Facilitator; to ensure monthly audits (Financial and Inventory reconciliation) across the region  Managing four leading department’s i.e. Trade Deliveries, Warehousing, IT, Accounts, and Administration (indirect)  Managing a team of 65 people (Includes 06 Supervisors, direct and indirect reports)  Liaise between SBUs teams (GT and SD) to help support them to achieve their Sales targets  Ensuring Stock availability to GT and SD sales teams as per their forecasts and DOCs by ensure NO OOS  Responsible for the trainings of the supervisors and their staff to ensure company value compliance (CoBEC)  Provide input and feedback related to day to day operations to the management for optimizations  Develop systems and suggest changes in SOP Ensuring SOP compliance, strong controls, ensuring IC impacts in each and every business transactions  Achieving the KPI targets (major KPIs are; Fleet and Fuel cost optimization, DOC, Inventory and sales management, Customer Accounts management, IT support to execute trade supplies, Financial Controls (Cash Management Collection and Expenses) , Trade supplies in a timely manner, Housekeeping (Admin responsibilities)