Na-eem is a highly accomplished Creative Strategist with a wealth of experience in the marketing and gaming industry. Not only as the Founder of YAMA STUDIO but also the driving force behind Short Story and the innovative technology platform MetaMerch.io.In his role as a Creative Director, Na-eem has played a pivotal role in the successful EMEA launches of several AAA games, including renowned titles such as Batman: Arkham Knight, LEGO Batman, LEGO Marvel, Mad Max, Injustice 2, Shadow of War, Gotham Knights, and the critically acclaimed LEGO Star Wars game series, among others.In 2020, Na-eem founded YAMA STUDIO and collaborated with Warner Bros. and Sean Bean to orchestrate the launch of Hitman 2, which earned his studio an MCV Gaming Award for Best Marketing Campaign.Following this triumph, he focused on a year-long, fully integrated campaign to introduce Mortal Kombat 11 to audiences across Europe. During the lockdown period, he globally launched the Papercraft Cosplay Campaign in partnership with Epic Games.December 2022 marked the launch of Short Story Global, a venture that managed global merchandise for the highly anticipated Hogwarts Legacy game. Simultaneously, Na-eem introduced his first digital creation— The Short Story Portal, designed to assist global territories in merchandise management across WB Games.In 2023 YAMA then pivoted towards a Meta-focused creative strategy and production, placing a strong emphasis on innovation. Stay tuned for what's to come.