Nafeesa M. Bratcher Email & Phone Number

Greater New York City Area

Provide leadership, digital strategy and project management for AdTech, digital media and e-commerce businesses servicing clients ranging from CPG to Higher Education, ensuring the most impactful and successful program executions.Hyper focused on:- Cross-Team Collaboration to drive business growth- Client Services best practices and team growth plans.

Greater New York City Area

Managed, lead and mentored a team of 17 Account Managers and Account Coordinators. Identified and implemented operational efficiencies to ensure a positive impact on our advertising partners and that client KPIs were met. Directed execution of over $50mm in digital media campaigns for partners including JPMC, Microsoft and PepsiCo.

Greater New York City Area

• Directed team responsible for strategic management of Dodge Data and Analytics integrated media campaigns through the development and implementation of efficiencies, organizational structures and vendor management.
• Lead contact for creating revenue driving integrated media product package offerings for sales team
• Managed enewsletter schedule as well as creation and deployment of client sponsored enewsletters
• Devised and executed plan to improve enewsletter production process, reduced operational costs by approximately $70,000 annually.
• Instrumental in development and implementation of SendMyAd ad submission tool for SNAP publication, reducing 104 production hours per issue, equaling approximately $20,000-30,000 in savings annually.
• Led organization restructuring resulting in approximately $80,000 in annual cost savings.

Managed the execution of cross-platform media programs and projects for McGraw-Hill Construction representing 100+ media accounts totaling over $1,000,000 in revenue. Generated revenue opportunities for McGraw-Hill Construction’s media portfolio and actively worked to maintain existing revenue.

Education record

Bachelor'S Degree, Fine/Studio Arts, General