Nafeeza Hassan Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, Us

Leading Product Growth of HeyKiddo suite of parenting and family products

Atlantic City, Nj, Us

Successfully launched and managed Esports Illustrated in partnership with Sports Illustrated, an award-winning publication dedicated to covering esports and video games.• Built the product from 0 to 1, taking the product from ideation to launch with a successful go-to-market and content strategy• Directed strategic initiatives, managed budgets & people, and established key partnerships with industry leaders• Directed the creative and editorial voice of the brand, defining its content strategy.• Developed IP, including ESI's flagship docuseries, ESIcons

Atlantic City, New Jersey, Us

Responsible for leading creative, strategic, and digital operations. Led product for QRTR, a real money video game wagering platform• Spearheaded product strategies and roadmaps, overseeing and managing development teams• Oversaw design while ensuring iGaming regulatory compliance• Led business development and marketing functions, creating investor materials as needed• Conceptualized and designed prototypes from ideation to launch with a focus on gamification• Identified and managed strategic partnerships and business development initiatives• Developed G3's esports activation strategy, employing technology-driven and streamlined user experience solutions

Dynamic product and design consultant with a focus on driving the development of apps, mobile games, and digital experiences. Bringing expertise in product management, growth marketing, and operational strategies to optimize digital ventures.Notable projects include:• Ace and King Productions/CBS Digital: product development for America's Next Top Model• PixlToys: product development for Pixlplay Camera and mobile application• Flow and Grow Kids Yoga: content development for leading kids yoga and mindfulness company

Managed product roadmaps of free-to-play casual mobile games. Designed, produced, and managed internal/external multidisciplined teams from pitch, prototyping, to development to release. • Built game design documents and wireframes, outlining game systems andfunctionalities for engineers to implement• Produced "Tree Story," a F2P tamagotchi-style casual game with proceeds donated to planting trees in collaboration with U.S. Forest Service, the Nature Conservatory, Alliance of Community Trees and Project Learning Tree• Produced Stage Rush: Imagine Dragons in collaboration with Sticky Games and Universal Music Group• Developed and executed launch strategy and live operations of mobile games

New York City, Ny, Us

Produced interactive content and games for NBCUniversal, Sprout• Created and drove production timelines, communicating project requirements and timelines to staff, vendors and freelancers, to internal acceptance testing.• Led game design and project management for apps and HTML5 games, prioritizing UX for a preschool audience.• Produced site updates to facilitate promotions, user-generated content features, video uploads, and content management• Conceived digital strategies and managed editorial calendar • Leveraged web analytic data using Omniture Suite and Google Analytics to develop cross-promotional strategies and increase site satisfaction.• Collaborated with programming team to integrate online components into on-air stunts, including contests and message crawls.

Assisted Sprout Digital Media team with various projects, including production and management of content. Managed and updated web site through a CMS. Worked on site SEO and tracked analytics through Omniture Suite.

Actively assisted and collaborated with several teams within the marketing department: Digital Media, Consumer Marketing, Ad Sales, and Affiliate Marketing.

Philadelphia, Pennsylvania, Us

Coordinated events and marketing strategies around campus to promote dining among students. Effectively planned and orchestrated monthly on-campus events for students such as Drexel Idol, Drexel's Guitar Hero Content and Talk a Walk on the Commons.