Branding & Marketing Professional
Corporate Office, Rangs Tower, 68 Purana Paltan, Dhaka
Banking Officer, Corporate Affairs & Branding- Marketing Division.Core Responsibilities- Initiate different branding activities for the Bank. Exploring different avenues and scopes to improve the overall brand image. Addressing alternative channels and make effective use of those channels.- Cost optimization- Provide communication brief to the agencies (creative, media, event management, etc.) as per the requirements.- Engage and drive agencies for various work.- Assisting in Marketing Plan, Budget implementation, Brand Management, Communication Strategy, Market research, Design and development, Creative and Event Agency Management, Event and activation. - Manage Corporate Affairs- Coordinate with cross-functional team player/division/departmentACHIEVEMENTSEvent Execution:Branch Opening (27 Branches)Product Launching: (Express Cash, Alert Pay-Currently Payza, Hajj Card)CSR Event. (Bank Asia Scholarship program)AGM & EGMAnnual Business Conference (2012/2013)Design and development:1.Islamic Banking full re-branding ( Proposing name- 'Salamah', Campaign plan etc)2.Islamic Junior Saver3.Alert Pay4.Express Cash5.Virtual Card6.Deposit Product Re-branding7.Hajj Card8.Official website of BA- Concept/design & development (www.bankasia-bd.com)9. Green Banking Activities. TRAINING1. Team Capacity Building-Corporate liability Marketing (Workshop organized by Bank Asia Limited)2. Training Program on Islamic Banking (A workshop organized by Bank Asia Limited)