Responsible for devising and implementing effective strategies to enhance brand recognition, increase market share, and drive revenue growth for the trading units (BMW, Apple, Kohler, Penthouse Livings, Ford) of one of the largest business conglomerates of Bangladesh

Core Responsibilities:Corporate Communication PlanningInternal & External Communication - Employee Engagement, Change Management, Developing comms platformMedia Relation Providing strategic direction and oversight of external communication consultantsInterfacing and collaborating in production of projects with internal departments

Banking Officer, Corporate Affairs & Branding- Marketing Division.Core Responsibilities- Initiate different branding activities for the Bank. Exploring different avenues and scopes to improve the overall brand image. Addressing alternative channels and make effective use of those channels.- Cost optimization- Provide communication brief to the agencies (creative, media, event management, etc.) as per the requirements.- Engage and drive agencies for various work.- Assisting in Marketing Plan, Budget implementation, Brand Management, Communication Strategy, Market research, Design and development, Creative and Event Agency Management, Event and activation. - Manage Corporate Affairs- Coordinate with cross-functional team player/division/departmentACHIEVEMENTSEvent Execution:Branch Opening (27 Branches)Product Launching: (Express Cash, Alert Pay-Currently Payza, Hajj Card)CSR Event. (Bank Asia Scholarship program)AGM & EGMAnnual Business Conference (2012/2013)Design and development:1.Islamic Banking full re-branding ( Proposing name- 'Salamah', Campaign plan etc)2.Islamic Junior Saver3.Alert Pay4.Express Cash5.Virtual Card6.Deposit Product Re-branding7.Hajj Card8.Official website of BA- Concept/design & development (www.bankasia-bd.com)9. Green Banking Activities. TRAINING1. Team Capacity Building-Corporate liability Marketing (Workshop organized by Bank Asia Limited)2. Training Program on Islamic Banking (A workshop organized by Bank Asia Limited)

Worked under the Corporate and Institutional Sales Division and International Marketing Division from May 2011 to August 2011.Core Responsibilities:-Maintaining client communication.-Maintaining database-Overseas sales through internet-Corporate client managementEvent execution/Participation:1.Purbachal Regent Town Housing Fair 2011 (Stall decoration, Branding, Press advertisement, Decoration, Art competition, Gala Night) 2.Rehab Fair 2011. (Stall decoration, Brochures, Corporate AV)

Worked under the Production Division as an anchor of various radio programs from December 2008 to July 2011Core Responsibilities:Anchoring Radio program:1.3rd Generation' on Saturday from 4 to 6 pm (December 2008-September 2010)2.'Rock the Town' - Sunday to Thursday 1-4pm (October 2010 to December 2010)3.Rockers Time' on Saturday from 8-10 pm (January 2010 to July 2011)- Design and development of various radio program- Conducting Special Occasion Program (Eid program with various - celebrities/31st Program/Ramadan talk show etc)- Preparing promo for special event programOthers:• Participating Media Fair 2009 also the solo performance of Radio Aamar 88.4fm.• Organizing and Participating the Radio Aamar anniversary celebration at Rabindra Sharobor.• Participated the Radio Jokey training program organized by Radio Today 89.6fm.Radio Shows:• '3rd Generation' on Saturday from 4 to 6 pm • 'Rock the Town' - Sunday to Thursday 1-4pm• 'Rockers Time' on Saturday from 8-10 pm

Worked under the Marketing Division from June to August 2010During my service at MJLBL I actively worked for the followings:Product Launching/Promotion/Campaign Plan Omera CNG Special- Maintaining client database- Following up the sales rate of various clusters.- Market survey regarding other competitors.- Research and development