Experienced in brand conceptualisation and second-generation rebranding. Versed in Enterprise Singapore's Core Capabilities: Strategic Brand and Marketing Development.Certified Brand Consultant. I’m in the business of making businesses look good, by influencing how others perceive brands; consequently, translating brand values into revenue.ESG Advocate. I guide business leaders on Environmental, Social and Governance (ESG) Values and Framework; priming businesses to shape their ESG Strategy and position brand narratives in alignment to ESG Principles.- ESG Framework and Strategy- Brand Audit and Strategy- Brand Consultancy and Development- Brand Localisation and Positioning- Second-generation Rebranding- New Product-to-Market DevelopmentExpertise: F&B, Retail, Manufacturing, Health & Wellness, Technology & Energy.Brands: Senoko Energy, De’Longhi Group, Thong Siek Global, Institute of Singapore Chartered Accountants, Singapore Logistics Association, Singapore Corporate Services, Coulisse Heir, JUMBO Group, Halal-certified F&B establishments — DoDo Seafood, Woke Ramen, Penang Culture and Coffeehock.Key Achievements:- Best Boutique Agency - Campaign Asia-Pacific: Event Marketing Awards 2024- GOLD for Best Use of Sustainability - Marketing Events Awards 2023- SILVER for Best Use of Omnichannel for an Event - Marketing Events Awards 2023- SILVER for New Kid on the Block - AOTY (Agency of the Year) Awards 2023- SILVER for Most Creative Launch / Re-launch - The MARKies Awards 2023- SILVER for Best Event Branding - Marketing Events Awards 2022- BRONZE for Best Integrated Event Campaign - Marketing Events Awards 2022

Built the agency capabilities and structured the agency from a one-man team to a team size of 10. Led the agency to win major brands and achieved year-over-year growth annually. Responsible for making major branding decisions together with clients. Guided the team on the overall direction for all projects. - Brand Consultancy- Brand Audit and Analysis- Brand Strategy, Development and ImplementationMajor brands: ICBC Singapore, UnionPay International, RF International Holdings, JUMBO Group of Restaurants, tcc (The Connoisseur Concerto), JJ Drinks Manufacturing, Pasture Pharma, Merz Aesthetics, COURTS Singapore, Midea, Bok Seng Group, Singapore Logistics Association.Key Achievements:- GOLD for Best in Food & Beverage: Appies Asia-Pacific Marketing Awards 2022 - Love, Afare by JUMBO Group- SILVER for Excellence in Response to COVID-19: Marketing Excellence Awards 2021 - Love, Afare by JUMBO Group- Finalist for Creative Agency Head of the Year and Independent Agency Head of the Year: Marketing Talent Awards 2019- Finalist in MARKies Awards 2018 - Best Use of OOH: UnionPay- Finalist in Marketing Excellence Awards 2017 - Excellence in Out-Of-Home Advertising: UnionPay

Led the Creative Team in terms of Creative and Art direction for Adwright’s clients. Conducted Brand Trainings and was heavily involved in Brand Development and Implementation.Avid supporter of ACRES. Provided creative support in the Saddest Dolphins and Anti Bear Bile Campaigns. Still advocating for the release of the dolphins.

Led the team in terms of Creative and Art direction in AdBox.AdBox Advertising Pte Ltd is an local advertising agency that works with global companies such as Unilever, Shiseido, Disney, Etude House, LUX etc.Projects:- Unilever (Dove, Rexona, Vaseline), 3M, SPC, Nestle, Toshiba, Disney, Manulife, ROYCE' Chocolate and Football Association of Singapore.

Worked in the Marketing and Communications department of Euro Group Pte Ltd, mainly taking charge of Brand Communication, as well as Design and Art direction. Grasped the knowledge of scientific advertising, with focus on ROI measurement. Also had active involvement in Events and Roadshows set-up, TV Productions, and Environmental Designs. Euro Group Pte Ltd is the parent company of several leading brands in Singapore's beauty industry, including Yun Nam Hair Care Pte Ltd, London Weight and New York Skin Solutions.Key Achievements:- Assisted New York Solutions to be recognised as the Most Effective Skincare Brand in Singapore.- Produced a TVC that greatly boosted the company’s brand image.

Worked closely with a patient Creative Head in terms of Design and Art direction. Gained exposure and improved Art direction while working in CRUSH Advertising. CRUSH Advertising is one of the top advertising agencies in Singapore with vast portfolio spanning a wide variety of clients and campaigns across South East Asia.Projects:- Global Beauty International (Marie France Bodyline, Bella Skin Care, Men's Skin Centre), Holiday Inn, FANCL.Key Achievement:- Finalist in Singapore Outdoor Advertising Awards: Wicked Chocolates

Worked on Design and Art direction, Brand Development, Brand Implementation and some Copywriting. Learnt the fundamentals of branding and press advertising production process, also provided guidance to interns. Projects: - Aalst Chocolate Pte Ltd under Spring’s Capability Development Grant (CDG) / BrandPact- Da Vinci Asia (Da Vinci Collection, Da Vinci Jewellery), Kewalram Chanrai Group, Singapore Children's Society.Key Achievement:- Singapore Packaging Star Award: Aalst Chocolate (Chocolate Line - Chocolate Fountain)

Specialised in Emergency Response, Fire & Rescue. Served two years four months with pride.

Learnt how to craft different types of coffee and enjoyed serving them to returning customers.