A Demand Generation Agency for B2B SaaS• Strategized, developed, and executed high-performing paid advertising campaigns across multiple platforms with a focus on driving maximum ROI and revenue growth• Conducted comprehensive audience research and layering, including retargeting and copywriting, to drive campaign success and achieve ambitious business goals• Vigilantly monitored and analyzed campaign performance, making complex optimizations and adjustments as needed to ensure maximum ROI and success, while providing clients with detailed performance reports and expert recommendations• Conducted thorough keyword research and developed detailed SEO content briefs using AI tools such as ChatGPT, ensuring that all content produced follows best practices for SEO and meets client goals and expectations• Provided prompt and professional client correspondence and reporting, including attending regular update calls and meetings and delivering thorough performance reports for each client• Contributed to the creation of SOPs and playbooks, marketing materials, and innovative ideas to continuously improve processes and optimize growth• Tackled on-demand growth marketing initiatives, such as lead generation, email marketing, and social media management, collaborating with other team members to drive overall business growth

• Launched a new category B2B fintech product for client by executing a strategic go-to-market motion and deploying effective demand generation initiatives; added 90k+ in ARR• Collaborated cross-functionally with client's product, design, sales, and customer success teams to ensure efficiency by getting clarity in goals, market research and historical insights• Built and deployed Email Marketing strategy, messaging and Paid Social plan for clients• Conducted market research and segmentation to develop a new market development plan to increaseclients' industry and geographical market share; led swift experiments to explore opportunities• Produced and edited email scripts, web copies, ad copies, marketing messages and social posts to 3x client's ARR• Led complete rebranding; logo, website design, dashboard redesign, social pages, Paid Social and Email Marketing funnels effectively• Improved client revenue by 258% through launching and managing demand-generation programs• Audited marketing and resulting in missed and new opportunities in lost revenues worth millions

• Led the growth team to develop and executed Paid Social and Email Marketing Campaigns• Planned, managed, and communicated campaign elements with stakeholders for seamless execution• Overseen daily email marketing operations including optimization, list management, email flows, and performance analysis• Driven content marketing efforts through editorial calendar development and content strategy leadership• Improved conversion rates through landing page design and CRO implementation• Achieved 500+ ticket registrations for highend B2B event through combined marketing efforts in 30 days• Published articles in industry-leading media outlets and partnered with 15 leading media agencies including Fox Business, Yahoo Finance and Coin Telegraph• Crafted high-converting ad copy and compelling landing page content to enhance campaign performance and customer experience.

• Led the media buying team and bought Ads using AI platform making ads 30% more cost-efficient.• Handled 9+ accounts simultaneously. Regularly ran and optimized campaigns.• Ensured customer success at all stages, which involves (I) planning the operation team’scapacity, (II) monitoring project progress and performance with KPI dashboard, (III)devising and implementing corrective measures, (IV) post-campaign evaluation report,campaign suggestions, monthly reports• Scraped competitors’ data to create datasets, data sources and data universes for AI tocrawl.• Provided business consultancy to media teams and C-level Executives of the clientele.• Project management using Pipedrive and Excel.

• Managed paid social campaigns and handled accounts with monthly budget of USD100k+• Assisted the CMO in operations and maintained steady results.• Restructured and consolidated campaigns leading to better results.• Email Marketing and automating campaigns using Klaviyo maintaining 20%+ open rate.Designed Email templates using Figma.• Project management using Monday.com and Excel.• Generated B2B leads for potential Client hunting and prepared Digital Marketing audits.

• Planned, executed, and optimized paid media campaigns for a restaurant from scratch,doubling their sales (BDT 500K) and ROAS: 25x within 3 months.• Built Paid Social programs for another restaurant doubling their daily sales in 2 weeks .• Generated an additional BDT 200K in sales through their new website from scratchwithin 10 days for a leading cosmetic and skin care brand.• Built optimized and responsive websites and landing pages.

Job Role:- Extensive research on lead generation through paid social media Ads. - Collaborate and work with the digital marketing team.- Research, Web Scrape and deliver presentations on Industry leaders and their best practices.- Building company website - Studying and delivering presentations on best performing FB ads and how to write ad copy.

Data Solutions Sdn Bhd (DSSB) is an enterprise software development house with multiple proprietary systems under it’s portfolio. They primarily are a SAAS provider.Job Role:- Research and Analysis about competitors and their flagship systems- Making Reports for presentation- Designing System Architecture defining processes, dataflow and workflow - Creating illustrations with diagrams such as Data Flow Diagrams(DFD), Flow Chart, ERD etc- Developing UI/UX- Presenting designs, reports and analysis to the IT manager, Marketing Manager, Head Developer and finally the CEO himself at every step- Going back and forth with the developer team as an analystProjects: (2 projects during my work period) - Field service management software for Malaysia.- Software & Application for Malaysian Government

I was appointed to supervise the classes and to reach students to join ILC.I also do take classes of Physics and Chemistry there.