An adept and results-oriented professional with quick learning ability, and 17 years of experience in the dynamic Advertising and Telecom sectors. My career has revolved around overseeing diverse portfolios of clients across various brand categories and market segments. I take pride in translating consumer and customer insights into actionable business strategies and plans, delivering tangible results. Over the years, I've successfully led and managed teams, each comprising a minimum of 22 talented individuals.AREAS OF SPECIALTY▪ ATL, BTL & TTL Planning▪ Shopper & Trade Marketing ▪ Consumer Engagement▪ Digital ActivationTRAINING AND WORKSHOPS ▪ Certification on XpertSpeak – A WPP network training platform for WhiteGrey, AutumnGrey, Vinyl-I, and Grey – Bangladesh, Japan, Korea, Singapore, and Malaysia; on the following topic:o AI - The Risk, The Reward & The Extraordinary Possibilities (May 2022); by Daniel Hulme, CEO of Satalia & Chief AI Officer at WPPo Famously Effective in The Metaverse (April 2022); by Amanda Davis, Director of Innovation & Gaming at Grey Group NY o Growth of Programmatic: Building Synergy Between Creative & Media Activation (March 2022); by Dominic Barnard, Head of Programmatic APAC at GroupM, and Bryony Sanderson, Client Strategy Director at Xaxiso Sustainability: From Personal Passion to Business Pillar (February 2022); Konstantin Popovic, CEO of Grey Singaporeo Credit, Power, Glory (CPG) & Account Management (October 2021); by Yashaswini Samat, EVP, P&G - AMEAo Truth, Lies & Creative Strategy (September 2021); by Måns Tesch, Chief Strategy Officer, AMEAo Connecting The Dots (July 2021); by Anusha Shetty, Chairperson & Group CEO, Grey Group Indiao The Boon and Bane of Purpose Driven Work (June 2021); by Davi Sing, Regional Chief Creative Officer, Grey Greater China▪ Certification on Amazon e-commerce Bootcamp (an 8-week course managed by Amazon US on content marketing, supply chain, content, sponsored ad, merchandising & promotion, brand analytics, and media planning). (2021)▪ Workshop on Ogilvy FUSION – the way to find business problems, conducted by Mr. John Goodman, Regional President, Geometry Global Asia/Pacific. (2015)▪ Workshop on KEY to shopper marketing, conducted by, Ms. SJ Heng, Global Shopper Marketing Manager, ASPAC & EEMEA at British American Tobacco. (2014)▪ Workshop on Innovative POS to attract shoppers, conducted by, Mr. Toffael Rashid, Regional Planning Director, Asia Pacific, Leo Burnett, and Ms. Linda Flores, Regional Shopper Strategy Director, P&G Asia Pacific, Leo Burnett. (2011)