Amit Nag Email & Phone Number

Boulder, Colorado, Us

- Particle counter product portfolio management for Semiconductor and Electronics industries

Fort Collins, Co, Us

• Created business cases and got approval from senior executives for developing new products and accessories system solutions for increasing productivity of B2B customers. The products and solutions could potentially generate $10M incremental revenue. • Conducted extensive market research to identify use cases and product needs for B2B customers in Retail, Healthcare, Education, Government and Field Services verticals. Estimated market size by verticals and opportunity sizes for technology protection products. • Led a cross functional team to develop a wireless charging solution and launched multiple products that started generating $7M annual revenue

Washington, District Of Columbia, Us

Global Product Manager, Hach brand of Non-contact wireless open channel industrial and municipal flow monitoring• Conducted VOC to understand customer needs, identified new product opportunity and initiated NPD project with business justification• Improved sales in Latin America by 15% through developing and training distributors• Improved domestic sales by increasing small orders by 20% using direct email marketing to end users

North Ryde, Nsw, Au

Product Manager - Product marketing management of Cochlear Baha implant medical devices and supporting aftermarket sales.Developing and rolling out go-to-market strategic plans to improve market share.Developed business and product launch plan for a new DSP based bone conduction sound processor targeting 5% increase in market share.Productline Management, New Product Introduction, Legacy Product Portfolio Management, Marketing Management, and Project Management

Washington, District Of Columbia, Us

Global Product Manager - Hach Ultra Analytics brand of Environment Monitoring Instruments for Pharmaceutical and Oil & Gas Industries.Responsibilities: Develop and launch new products, and manage product line including maintaining sustaining activities for air particle counters for clean rooms in semiconductor, life science, optical and other high-tech manufacturing industries.- Launched three new products with estimated revenue potential of eight million dollars a year·- Managed sustaining activities to meet P&L goal of existing $18M product portfolio through their life cycles- Developed unique sales tool and collateral such as product video, quick reference cheat sheet, trade-in program, ROI estimation tools that helped improving market share by winning competitive accounts during economic downturn- Worked as the key contact person for all internal and external stake holders for particle counter related products - Created and implemented 5 year BU strategic planning and product roadmap

Global Product Marketing Management, Product Line Management, Product Development, Marketing Management, Project Management, P&L Management, Pricing, Life Cycle, Quality, Cost Management

Improve after market sales revenue

Develop and launch new products, and manage product line including maintaining sustaining activities for air particle counters for clean rooms in semiconductor, life science, optical and other high-tech manufacturing industries.

New Product development, Product positioning strategy and messaging development, Marketing collateral development, Pricing, Sales tool development, training internal and external customer, Sustaining activities for existing product line such as quality improvement and cost reduction projects, Product life cycle management, Business development, Sales support activities.

Azusa, California, Us

- Conducted market survey to define product specification - Conducted financial analysis to validate project feasibility - Developed product leading an inter-divisional team - Completed the project with minimum cost and time variance using Microsoft Project - Developed marketing collateral and product launch plan - Designed pricing for the product and defining product placement - Lunched product and supported sustaining activities such as improving product quality, maintaining profitability and product repositioning for its life cycle. - Released in early 2006, a new product developed in 9-months with an investment of $ 0.5M dollar that would generate an annual sales of $1.3M for next 7 years. Established specification, market launch criteria and pricing that provided Rain Bird with a premium in the golf market. - Also developed and launched another a new product with an investment of $0.3M dollar that is expected to generate annual sales revenue of $1.0M dollar.

Tucson, Arizona, Us

- Conducted marketing research involving large hospitals such as John Hopkins, MD Anderson, St. Jude, designed new product launch and pricing strategy for IHC and ISH based pathological testing equipment for cancer detection. - Analyzed standard product cost and designed pricing. - Worked on 5-year business road map and strategic planning analysis using a special methodology developed by Vantage Point of New York. Using the method I reviewed the bio-medical equipment industry, looked at customer problems and corresponding market opportunities, conducted SWOT analysis for Ventana and its competitors, reviewed the key success factors that Ventana and its vendors will require to convert market opportunities into profitable future business development programs, reviewed value proposition, segment specific product development road map and the implementation plan.

Irving, Texas, Us

**Participated in complex techno-commercial sales negotiations to finalize orders worth of 10.0M dollar per year from international customers from Asia, Middle-East, Australia, and South America� **Analyzed marketing strategies. Conducted product marketing seminars and product training to create brand awareness � ** Developed profitability analysis tools for sales people to make instant decision about project price while negotiating with customers; **Developed new product launch strategies - road shows, product demonstration seminars and presentations, mail-in brochures, etc.� **Improvised and re-engineered business process flow for ERP implementation and ISO 9001 certification

Mba, Marketing And Finance

Graduate Degree, Mechanical Engineering