Nagaraju Alluri Email & Phone Number

Hyderabad, In

India

• Design and Execution of Customer Data Platform Strategy: Spearheaded the audience strategy and implementation for a real estate client in Malaysia, achieving a significant reduction in cost per lead and doubling the lead-to-conversion rate.• Orchestration and Implementation of Data Management Platform: Led the audience strategy for an automobile giant in Japan, reducing cost per acquisition and boosting click-through rates through strategic use of the Data Management Platform.• Comprehensive RFI-RFP-POC Process: Conducted detailed RFI, RFP, and POC processes for a Food and Beverages client in Thailand, aligning their marketing use cases with the optimal Marketing Automation tool and Customer Data Platform to streamline their operations.• Solution Design and Implementation of Marketing Automation Platform: Architected and implemented a comprehensive marketing automation solution for a Food and Beverages client, integrating third-party vendors and new features, leading to a major increase in monthly active users, engagement, and conversions.• Implementation and Management of Mobile Measurement Platform: Enabled campaign optimization and improved attribution for a Food and Beverages client in Thailand, driving a rise in conversion rates by deploying and managing a Mobile Measurement Platform.• Facilitation of RFI-RFP-POC Process: Led a comprehensive RFI, RFP, and POC process for a petroleum client in Malaysia, designing a solution architecture aligned with marketing use cases and guiding the selection of the most suitable Marketing Automation tool and Customer Data Platform.

Dubai, United Arab Emirates

• Responsys Implementation: Led the onsite and offshore teams for OSN, Dubai, delivering comprehensive solutions from IP Warmup strategy to multi-channel campaign execution and customer data synchronization.• Responsys Campaign Management: Successfully implemented 500+ campaigns using both real-time and batch triggers, leveraging complex RPL scripting for rich personalization across Email, SMS, Push, and In-App channels.• Responsys Data Model: Designed and implemented a scalable data model and synchronized Responsys Event Feed Data with the client’s CRM system to enable a 360-degree customer view.• Eloqua Implementation: Delivered marketing automation solutions for clients like Aparna Constructions and Aster Pharmacy, enabling lead nurturing and sales cloud integration through custom data models and lead scoring mechanisms.• DMP BlueKai Implementation: Developed taxonomy and audience segmentation strategies for prominent clients such as Bloomberg Quint and Indian Express, integrating 1st party data to activate audiences across ad networks and exchanges.• Audience Activation & Reporting: Configured custom dashboards to track audience engagement, data ingestion, and campaign performance across digital channels in DMP BlueKai.• Tealium CDP Implementation: Integrated multiple data sources like websites and mobile apps with Tealium CDH for clients including Dur Hospitality and Dubai Expo 2020, optimizing audience activation and real-time actionable insights. • Advanced Use Case Development: Built use cases for different audience segments including anonymous, cart-abandoned, and loyal customers, to enhance customer journey personalization across various platforms like Tealium CDP.• SFMC ExactTarget Implementation: Led the SFMC ExactTarget project for Abbott Nutrition KSA, integrating CRM data and developing cross-channel communication journeys targeting specific audience segments such as expectant mothers.

Hyderabad Area, India

Responsys Implementation: Led the onsite and offshore teams for OSN, Dubai, delivering comprehensive solutions from IP Warmup strategy to multi-channel campaign execution and customer data synchronization.• Responsys Campaign Management: Successfully implemented 500+ campaigns using both real-time and batch triggers, leveraging complex RPL scripting for rich personalization across Email, SMS, Push, and In-App channels.• Responsys Data Model: Designed and implemented a scalable data model and synchronized Responsys Event Feed Data with the client’s CRM system to enable a 360-degree customer view.• Eloqua Implementation: Delivered marketing automation solutions for clients like Aparna Constructions and Aster Pharmacy, enabling lead nurturing and sales cloud integration through custom data models and lead scoring mechanisms.• DMP BlueKai Implementation: Developed taxonomy and audience segmentation strategies for prominent clients such as Bloomberg Quint and Indian Express, integrating 1st party data to activate audiences across ad networks and exchanges.• Audience Activation & Reporting: Configured custom dashboards to track audience engagement, data ingestion, and campaign performance across digital channels in DMP BlueKai.• Tealium CDP Implementation: Integrated multiple data sources like websites and mobile apps with Tealium CDH for clients including Dur Hospitality and Dubai Expo 2020, optimizing audience activation and real-time actionable insights. • Advanced Use Case Development: Built use cases for different audience segments including anonymous, cart-abandoned, and loyal customers, to enhance customer journey personalization across various platforms like Tealium CDP.• SFMC ExactTarget Implementation: Led the SFMC ExactTarget project for Abbott Nutrition KSA, integrating CRM data and developing cross-channel communication journeys targeting specific audience segments such as expectant mothers.

Hyderabad Area, India

Hyderabad Area, India

Madhapur

Managed and Delivered EPM and PBCS projects across India

Hyderabad Area, India

Worked as Sugar CRM Consultant and PHP developer for clients based in Hyderabad.

Bachelor Of Technology (Btech), Information Technology

Activities and Societies: cultural coordinator in valiant a national level technical symposium in my college conducted different stalls.

Internediate Education, M.P.C

Activities and Societies: samaikya andhra movement,sports festival