Nagarjun Subbarao Email & Phone Number

Growing and Scaling Client's marketing channels and Paid Media end to end.

Zurich, Zurich, Ch

• Creating, maintaining, monitoring and optimizing all Paid channels at Tresorit • Generated 2x qualified leads YoY and building from scratch with funnel based targeting and ICPs • Reduced CPA by almost 180% by ensuring smooth transition towards smart bidding strategies.• Drove 75% higher revenue with a 10% increase in Spend by improving Conversion Rate, Switching to tROAS, eliminating wasteful spend, fixing tracking/reporting discrepancies and expanding revenue channels from Google Ads, Microsoft Ads to Display, YouTube, social media, and other channels.• Drove transition towards new Customer Acquisition sources like Criteo, Youtube Ads, Brave.• Write targeted ad copy, direct and suggesting improvements to graphical ad templates.• Conduct A/B tests to help improve conversion funnels and user flow.• Ensured that the technical infrastructure is in place to provide optimal tracking and reporting.• Created a Structured reporting dashboard to serve as a source of truth for all levels of management with granular reporting for daily workflows.• Developed strategies to optimize the competitive position & increase performance within Paid Search.• Proactively maintained high levels of up-to-date knowledge of best practices and strategies for Paid Search in the organization and applied in the business where applicable.• Provided senior-level support around competitive presence, marketing strategies & tactical execution

Metzingen, Baden-Württemberg, De

• Implementing, tracking, analyzing and optimizing Multi-Regional Big Budget Paid Search campaigns across Google Ads, AMS & Bing Ads in excess of 5 Million Euros per Annum increasing revenue by more than 50%.• Decreased CPA by 70% by optimizing Bidding, improving Conversion Rates & Lead generation . • Driving effective marketing strategies with a strong focus on ROI in a retail environment.• Liaison with Multiple Vendors & Agencies : Feed Management (Channel Pilot), Google my Business(OmFire), CSS (Dooshop) & Vendors like Adobe, Amazon.• Managing Multi-regional GDN Accounts & Criteo with budgets exceeding 1 Million & growth of >100%.• Drove 10.000+ Downloads at low CPIs on our App using ASA (Apple Search Ads) & Google’s UAC. • Implemented AMS Campaigns & drove significant Revenues (>1.5 Million) on AMS in the quarter. •Deliver actionable insights by gathering and analyzing information, formulating, testing hypotheses and developing recommendations. • Champion Brand Value, Equity & drive home our USPs to our customers via Paid platforms. • Significantly improved our Audiences quality by optimizing based on Customer Life cycles• Built a strong working relationship with Google, Amazon & Bing Account Managers to drive ROI.• Identify & apply recommendations based on findings from internal data sources ( BIS, GA) to boost ROI• Using Google Analytics and Advanced Excel to identify core Audiences and act on the data.

Munich, Deutschland, De

• Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns• Increased leads by 30% during a 6-month period in UK, US by Optimizing Conversion Rates & Audiences.• Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation.• Increased the CTR by 21% and reduced CPA by 18% YoY in UK, US and COM.• Actively make recommendations and formulate testing structure for keywords, ad copy, landing pages and position to optimize campaign to achieve designated performance objectives.• Key role in landing page development, implementation and multi-variant testing• Writing advanced MySQL queries to analyze and recommend trends from our Database

Munich, Deutschland, De

• Assisting the Implemention, tracking, analyzing and optimizing of Mid-Tier Paid Search campaigns• Researching industry and vertical trends and provide recommendations to the SEA Manager.• Research industry and vertical trends and provide recommendations to the SEA Manager.• Increased ROI by 12% and improved CTR by 17% in my first 12 months.• Writing advanced MySQL queries to analyze and recommend trends from our Database

Montreal, Quebec, Ca

• Verified Test Environment, Analyzed Test requirements and contributed to Test Plan Documentation • Derived Test Scenarios, Documented Test Cases and collected test data for Functional Testing • Proactively updated Traceability Matrix Document • Had a 94% bug detection rate which was the highest amongst my peers • Performed Data driven testing, Database Testing, Sanity Testing, Regression Testing on builds. • Automatized the collection of Test Data which was highly appreciated and adopted onsite by Client. • Tracked changes, logged defects on IBM Lotus Notes. • Played key role in extracting reports by writing SQL queries and provided recommendations to client on customer demographics and trends.

Master Of Business Administration (Mba), Sports Management

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Engineering (B.E.), Electronics And Communications Engineering

Intermediate, Pcmb

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