Oversee 360 integrated national mobility campaigns within multicultural markets, specifically focusing on Hispanic, African American, AAPI, and LGBTQ+. Ensure campaigns are timely executed. Directly manage a team to produce campaigns spanning TV, digital, social, OOH, print, audio, and sponsorships. Efficiently manage budget and allocate funds across all campaign tactics, in turn maximizing ROI and effectiveness. Closely collaborate with cross-functional teams including corporate brand,strategy, creative, media, digital, social, production, and project management. Spearhead hispanic CRM and email strategy resulting in an increase of customer engagement and retention.Clients: AT&T, Genesis Motors

Manage integrated campaign for The Ritz-Carlton Asia-Pacific market. Manage Lexus NationalDigital Monogram Product Campaign includes – Pre-roll video, digital, social, and print.Collaborate with product managers, strategy, digital, creative, social, producers, projectmanagers and translators. Client: The Ritz-Carlton, Lexus

Lead the development of branded campaigns and assets for clients. Develop brand positioning, brand voice, and brand strategy. Manage cross-functional teams to ideate and implement internal/external marketing communication strategies. Implement Request for Proposal (RFP) strategy and process for new business development.Work includes digital strategy development, advertising campaign management, website design, and content maintenance, and social media.Develop creative briefs with the account team, creative team, and technical team. Manage the implementation of a Customer Relationship Management (CRM) system. Use project management software to create timelines, deadlines, project deliverables and manage creative development lifecycles. Analyze data to develop campaign strategies and recommend measured approaches.Clients: ATL Airport. WarnerMedia, Sony Pictures, Delta Air Lines. Atlanta Housing. The Links, Incorporated. NAACP, Marine Corps Community Services, Morehouse School of Medicine

- Contributed to the acquisition process for the studio.- Tracked potential acquisitions in all stages of the acquisition process by reading scripts, writing coverage and relaying findings to the Manager, VP and President of acquisitions. - Researched potential acquisitions through scripts and produced movies. Delivered findings through a reporting system.

- Assisted producers in the multiple stages of the development and production process for Adult Swim TV Shows, Aqua Tean Hunger Force and Squidbillies. - Managed script conforming process between production assistants and interns.- Created budget breakdowns for producers and production assistants. - Organized the video library. - Logged production documents for crew, actors and vendors.- Interfaced with animation studios and music production studios.- Wrote copy for adult swim commercials.

American Reunion

- A production assistant to the documentary production team. - Duties included – conforming scripts, logging video, setting up interview times with key production individuals, rolling calls, scheduling, kept track of the production budget and created production schedules.