Naglaa El Deghaidy Email and Phone Number
With over 18 years of experience in the paints industry, I actively drive marketing and brand strategy with dedication and results. My career showcases expertise in marketing, business, and project management, contributing to the success of local and multinational organizations in B2B and B2C.Currently, as the Brand Manager at GLC Paints, I lead a high-performing team, steering the development and execution of comprehensive strategic marketing plans. Achievements include spearheading above-the-line, below-the-line, and brand management activities. I orchestrated digital marketing campaigns resulting in a remarkable 350% increase, established a tailored loyalty program for applicators (considered one of the biggest databases for painters in Egypt), and successfully managed exhibitions and product launches from ideation to executing.In prior roles, I held key positions such as Head of Retail Environment at Scib Paints, Marketing Manager at Orient Paints, and Senior Sales and Marketing at Jotun Paints. Armed with a Master's in Business Administration (MBA) in Marketing & Strategic Management and a Bachelor's degree in Finance, I bring a wealth of knowledge to senior marketing roles.Achievements and Outcomes:- Implemented a strategic initiative on Amazon, enhancing brand visibility.- Led digital campaigns, boosting brand visibility by 350%, contributing to business growth.- Innovated the "Fleet Database" at JOTUN, streamlining processes globally.- Analyzed Middle East SeaStock Contracts at Jotun, driving sales growth and satisfaction.- Contributed to strategic development at Jotun Egypt, improving key processes.Skills:Strategic Management, Strategic Planning, Marketing, Team Leadership, Product Development, Briefing, Project Management, Business Analysis, E-commerce, Social Media strategyI am passionate about leveraging my expertise in marketing, branding, digital media, product development, and analysis to drive business growth and achieve organizational goals. Feel free to reach out at neldeghaidy@hotmail.com or DM on LinkedIn.
Paintco Paints | دهانات بينتكو
View- Website:
- paintco.sa
- Employees:
- 44
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Marketing ManagerPaintco Paints | دهانات بينتكو Mar 2024 - PresentRiyadh, Saudi ArabiaRecently joined the marketing function at Saudi paint company - Paintco paints, overseeing all marketing activities and communications.
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Brand Manager | Social Media, Product Development, Communication, LoyaltyGerman Lebanese Company For Paints (Glc) Apr 2019 - Jan 2024Cairo, Egypt• Develop and execute comprehensive strategic marketing plans for the organization, covering above-the-line, below-the-line, and brand management activities.• Manage social and digital media communication strategies, platforms, and content to ensure the implementation of targeted and relevant daily plans and advertisements, resulting in a 350% increase in brand visibility.• Direct social media channels for applicators, creating specialized content to address their specific needs and ensure fulfillment of customer requirements, resulting in a 1780% increase organically.• Design and execute the communications and branding strategy for the loyalty program, heightening customer engagement and satisfaction.• Monitor product distribution and analyze consumer reactions through various reports, making informed decisions based on market trends and competitor activities.• Oversee the GLC Academy, providing comprehensive training to applicators on product application techniques and market demands.• Supervise outsourced advertising agencies, events management, activations, and production facilities to ensure the achievement of campaign and event objectives. -
Head Of Retail Environment | Retail Development, Direct Marketing, Point Of Sals MarketingScib Paints Aug 2017 - Oct 2018Cairo, Egypt- Identify and evaluate potential locations for new retail outlets, considering market demand, footfall, competition, and feasibility. Successfully increased the number of showrooms by 23% in one year.- Collaborate with cross-functional teams to develop comprehensive business plans for new store openings, including financial projections and operational guidelines.- Work closely with design and architecture teams to create attractive and functional store concepts aligning with brand identity.- Develop and implement standardized operating procedures, policies, and guidelines for consistent and efficient retail operations.- Collaborate with the marketing team to plan and execute in-store promotions, events, and activations to increase footfall and customer engagement.- Provide sales and marketing tools to support showroom teams in delivering exceptional service and enhancing the overall customer experience.- Coordinate the launch of new products in retail environments, ensuring effective displays, promotions, and sales training for showroom staff. -
Acting As Marketing Manager| Brand Identity, Marketing StrategyOrient Paints Feb 2016 - May 2017Cairo, Egypt- Launched new corporate identity and brand management initiatives to enhance brand awareness.- Managed the creative and production processes of above-the-line campaigns, spanning advertising, print materials, and multimedia content.- Developed an impactful digital marketing strategy to achieve company objectives and reach the target audience.- Collaborated with design agencies to create compelling online marketing designs.- Executed promotional campaigns to drive sales activities and support the sales team in achieving targets.- Innovated multicolor concepts, such as the Elite Concept, in collaboration with the multicolor department.- Maintained effective internal communications to inform all company functions of marketing objectives.- Analyzed product profitability and optimized the product portfolio for revenue growth through effective product management.- Executed strategies with the manufacturing team to ensure competitiveness and cost-effectiveness in weight and packaging.- Coordinated with the R&D team for timely development and successful launch of new products aligned with market needs.- Developed communication materials, including catalogues, brochures, and Color Cards, for effective product showcasing and promotion. -
Project Manager, Organization StrategySolutions Consulting Me Jan 2015 - Jan 2016Cairo Governorate, Egypt- Take ownership of implementing the organization's strategy by translating high-level goals into actionable programs and projects.- Set up strategy implementation software, embedding all programs for efficient management and progress tracking.- Ensure alignment of each program with strategy objectives and establish corresponding KPIs for effective measurement.- Managed the customer relationship management (CRM software) implementation, collaborating with relevant teams for successful integration and utilization.- Ensure alignment and integration between software systems (e.g., On-track and CRM) to facilitate seamless data flow and reporting.- Generate reports tracking strategy implementation progress, providing timely and accurate information to relevant parties.- Communicate deviations from the plan to the Managing Director promptly to enable corrective actions.- Develop consistent documentation and templates in coordination with relevant parties to streamline processes and ensure standardization.- Align all programs with strategy objectives and establish corresponding key performance indicators (KPIs).
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Regional Ss Analyst In Me And South Africa | Business Analyst – Marine CoatingsJotun Feb 2010 - Jun 2014Cairo, Egypt- Analyzed customer sales history and formulated plans for future growth of Sea Stock concept in the region.- Negotiated contract terms to establish mutually beneficial agreements for the company and customers.- Monitored monthly performance against targets and KPIs for accurate forecasting.- Coordinated between Finance, Customer Service, and Factory teams to ensure alignment and high forecast accuracy.- Co-ordinated in developing the annual budget, monthly forecasts, and 3 years strategy plan.- Prepared reports and conducted analysis to monitor performance and identify corrective actions.- Monitored product profitability by analyzing trends in raw material costs.- Developed and maintained a comprehensive database on marine market dynamics, competitor performance, market segmentation, size, and growth.Achievements and outcome:- Led the Middle East SeaStock Contract analysis, a distinguished role chosen from the global Jotun Marine sector, Implementing strategic plans for sales growth and heightened customer satisfaction.- Acted as a super user of the Management Information system (MIS) in Egypt, showcasing advanced proficiency and leveraging the system to streamline processes, improve data accuracy, and enhance operational efficiency. -
Senior Sales & Marketing | Budget, Pricing, Branding - Marine CoatingsJotun Apr 2006 - Jun 2014Cairo, Egypt- Managed marketing budget, managing implementation- Adapted regional business plan to local market, overseeing implementation- Led communication and promotional activities.- Collaborated on consumer research, concept testing, and market analysis- Conducted pricing analysis and implemented pricing strategies- Planned, coordinated, and supervised product and packaging development- Controlled and managed marine product assortment for customer satisfaction- Assisted in developing marketing mix for new products- Implemented comprehensive sales, marketing, and competitive analysis reports- Identified customer needs and developed innovative solutions- Created sales materials and tools to support the sales team- Implementing customer relationship management (CRM) updates and development in the department. - Managed all marketing collateralsAchievements and outcome:- Developed and implemented "Fleet Database" program in JOTUN's customer relationship management (CRM) system globally, enhancing fleet management efficiency and customer satisfaction.- selected as a key member of the strategic group in Jotun Egypt, shaping and implementing new strategies to address local market demands.
Naglaa El Deghaidy Education Details
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Marketing; Strategic Management; Accounting & Financial Control
Frequently Asked Questions about Naglaa El Deghaidy
What company does Naglaa El Deghaidy work for?
Naglaa El Deghaidy works for Paintco Paints | دهانات بينتكو
What is Naglaa El Deghaidy's role at the current company?
Naglaa El Deghaidy's current role is Marketing Manager |Brand Management |Social Media, Product Development, Communication, Loyalty.
What schools did Naglaa El Deghaidy attend?
Naglaa El Deghaidy attended The German University In Cairo.
Who are Naglaa El Deghaidy's colleagues?
Naglaa El Deghaidy's colleagues are Rahaf Alshehri, Nora Alzahrani, Mohamed Elwakeel, P.kartheeswaran P.kartheeswaran, Mohammed Alhomaizy, Ali Ammar, Mohammad Umar Riaz.
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