Areas of Expertise Search Engine Optimization includes the following sub areas: Keyword Research, Analysis & Review Writing Title, Meta Description & another Meta Tags Writing Optimized Content for Web Pages Improved Keyword Density & Prominence Improved Keyword Saturation Meta Tag Optimization Alt Tag Optimization Anchor Text Optimization Making Sitemap & its optimization Link Building Reciprocal Link Building Directory Submissions Article Writing & Submissions Press Release Submissions Participation in Discussion Forums Social Bookmarking Optimizing RSS Feeds Inclusion in Alexa Landing Page Optimization Making Robots.txt file  Video Submission Classified Ads Yellow Page Submission Blogging Search Engine Marketing includes PPC Campaigns like Google Adwords & Yahoo Search Marketing which includes the following sub areas: Adwords Policies Selecting Keywords & Ad Text Using Different Ad Formats like Text Ads, Image Ads, and Video Ads etc. Search Network Targeting Contextual Targeting Placement Targeting Location Targeting Making Layout for Suitable Landing Pages Optimizing Campaigns Keyword Targeting Tracking Ad Performance Analyzing Reports for clicks Conversion Tracking, Adwords Toolbox E- Mail Marketing using an E-Mail Marketer from Interspire. (www.bigresponse.com). This includes sending emails, creating mailers and tracking opened mails, clicks received and the required information to analyze ROI. Web Analytics using Google Analytics which includes Detailed Traffic Reports, Maintaining Traffic Reports for different websites.  Google Webmasters Tools Basics of HTML, XML & CSSSpecialties:  Search Engine Optimization Search Engine Marketing Social Media Marketing E-Mail Marketing Customer Follow-up Web Analytics