Alexandra Nagy Email & Phone Number

Dublin, Ie

Dublin City, County Dublin, Ireland

Helping companies grow across Romania, the Adriatic and Baltic markets, Greece, Malta and Cyprus in retail and beyond.- Partnered with customers to drive 3x business growth through AI powered advertising solutions across multiple business models: ecommerce, multichannel, consumer packaged goods- Owner of the strategy, forecasting, planning and execution for the portfolio achieving double digit revenue growth consistently in the last 4 quarters- Engaged at C-level to inspire and create growth maps for the Google Ads strategy and beyond, securing double digit growth (30-80% q/q) across the portfolio in beauty, automotive, home and garden, e-comm marketplaces, services- Enabled the team to achieve ambitious business and product goals, develop professionally and as people through continuous coaching

Bucharest, Romania

- Developed the medium to long term growth strategy for the OMV brand portfolio enabling double digit growth of the premium segment and democratization of quality in the value segment driving corporate share growth- Evolved the food and beverages private label identity (VIVA) into a contemporary territory and enabled accelerated for the coffee and food portfolio- Led the development of the Electric charging brands portfolio positioning, identity and route to market- Led the European Portfolio strategy, investment and annual planning across the Central European markets- Unlocked insights and developed concepts designed to generate long-term revenue streams collaborating across functions and countries for concept development, validation and route to market- Championed Sustainability for the coffee, water and snacks private label portfolio, as well as for the retail experience

Bucharest, Romania

- Consultancy services for Digital Transformation- Developed purpose, positioning, growth roadmap, business plan for small and medium businesses in Western Europe achieving 1/a clear vision for the future 2/ medium term prioritised objectives 2/ short term action plans 3/ relevant KPIs for success and 4/ a system of tracking and course correction

Copenhagen Area, Capital Region, Denmark

Create growth opportunities for a strong portfolio of global and iconic Scandinavian brands, while leading an energetic, fast paced team of 22 peopleLead the development of portfolio strategy for traditional cigarettes to enable nicotine Portfolio Transformation: opportunity segmentation, pricing strategy, equity growth, development of new product ranges, optimization strategies – H1 results show value increase of 6% vs last year.

Bucharest, Romania

Build exciting consumer journeys and create impactful activation models across key markets like Romania, Bulgaria, Serbia, Croatia, while shaping a new area hub.- Shaped Integrated activation campaigns using Retail, Entertainment, 121, Social Selling, Web, E- commerce powered by Salesforce CRM- Shifted to a new activation blueprint powered by CRM (Salesforce) in less than 1 year- Expanded a team of 11 to 30 people, defined new role profiles, new processes with Brand, Insights and Finance that enabled higher quality business insights and faster action- Revamped the e-commerce platform, doubling the monthly hits and delivering 20% growth YOY- Managed the dynamic content for 5 digital platforms updated weekly, reaching engagement rates of 40% for a base of approx. 1mln consumers- Reached the highest regional conversion rates for the Risk Reduced portfolio (glo) accelerating the portfolio transformation to a sustainable future

London, United Kingdom

Develop the global brand code, product innovation pipeline and communication mix for Rothmans, the fastest growing global brand in the BAT portfolio- Developed the Brand Code Strategy and Communication Platforms, achieving significantly higher resonance across key markets- Lead the development of a global Product Strategy with record results across test markets, while piloting a new process for innovation development- Created a new proposition based on a strong consumer insight, which became the no.1 volume contributor globally for BAT

Copenhagen, Capital Region, Denmark

Lead the development of the Brand Portfolio across the European Region for one of the biggest Premium Tobacco Brands in Scandinavia and inspire and motivate the team to deliver growth- Turned around brand performance - after 10 years of decline, Prince grew for 3 consecutive years - Built a benchmark team leading the Nordic markets, shaped new ways of working for the cluster

Copenhagen, Capital Region, Denmark

Develop the Brand Strategy for one of the most iconic Premium Tobacco Brands in Scandinavia, along with leading organizational transformation for a newly acquired company- Developed and adapted the leadership style to the Scandinavian culture to form and shape a motivated, collaborative team - Aligned the newly acquired business to BAT processes, defining a plan for growth powered by innovation, enabling unprecedented growth

Istanbul, Turkey

Pall Mall and Viceroy brand deployment - reach full potential in the value segment and expand footprint across markets to drive corporate share growth- Viceroy achieved 30% volume growth in less one year, maintained long term- Pall Mall improved value equation and achieved a 15% equity boost

Istanbul, Turkey

Establish footprint in the premium segment with an aggressive value growth plan- Built trust in the vision to win in Premium, despite internal and external skepticism- Established Kent as a true pioneer and grew from 0.1% SOM to one of biggest brands in Turkey

Istanbul, Turkey

Turn around the business unit performance and ignite passion to drive outstanding results across markets for Kent, Pall Mall and Viceroy- Became the best practice for activation globally for retail innovation for KENT despite market restrictions- Focused the team on high performance with ways of working enabling creativity and impact

London, United Kingdom

Create a premium footprint in Europe to drive long term value share and build a dedicated BAT team - Developed a new positioning and activation toolkit for Kent in Western Europe, which achieved an instant improvement in modern image attributes in roll-out markets globally- Developed a purposeful innovation activation toolkit, which became the global benchmark

Bucharest, Romania

Develop highly resonant communication for iconic brands that translates into long term value generation - Relaunched Kent and achieved the fastest AWAP growth (from 0.1% to 17% SOM) in 5 years- Built MyX, a lifestyle platform Vodafone, including a fashion line and music platform and tripled the footprint among targeted demographic in record time.

Romania

Bucharest, Romania

Bucharest, Romania

Build compelling communication for key strategic brands in FMCG & telecom- Shape a corporate agency positioning and branding refresh- Driven acquisition for Lux, Unilever beauty brand- Built MyX, a lifestyle platform Vodafone, including a fashion line and music platform and tripled the footprint among the target consumer in record time

Bachelor'S Degree, Communication And Media Studies

Leadership And Business Excellence (Bat)

IMD Innovation for Business Transformation Program British American Tobacco Leadership Trainings Leading Self, Teams, Managers, Leaders.

Developing Strategy For Value Creation, International Business/Trade/Commerce