Barnabás Nagy Email & Phone Number

Budapest

- Developed and implemented a comprehensive digital marketing strategy, target operating model, and target architecture for (confidential - leading regional retail) Bank’s marketing automation program managing a 500M HUF budget.- Evolved an efficient data-driven operational model for the Chief Commercial Officer (CCO) of (confidential - leading global telecommunications provider) utilizing a mix of internal and external data sources and automating key commercial processes in a single brain concept.-- Result: Achieved acceptance and integration of the model into the company’s strategic planning, raising transformation to the company’s key objective (OKR) for the next years.- Succeeded in an omnichannel e-commerce strategy and launched a marketing automation program for (confidential - leading DIY omnichannel e-commerce retailer). Audited the e-mail marketing channel, elaborated an improvement plan, and upskilled team members.- Created a customer journey-based, data-driven sales process for (confidential - leading digital and print publisher). Identified the business needs and set the strategic direction.- Contributed to various digitalization projects as an expert consultant, including online lending, banking, energy, credit brokerage, e-commerce, digital agency, marketplace startup, and EU body.- managing 2-3 people

Budapest, Budapest, Hungary

- Built a greenfield business branch and determined its data monetization strategy.- Set up the product roadmap, led the product design in Agile operations, and established new revenue sources of 50M HUF / year through the launch of 2 live product MVPs.- Managed 4 people and ~100M HUF / year budget

Budapest

- Team Leadership and Strategy -Built a new team from scratch, overseeing recruitment, and upskilling. Developed scope and capacity and positioned the team as the company’s key asset to digital growth.Developed a new incentive and reporting system for omnichannel transactions, launched the click-and-collect solution, and eliminated channel conflicts. Led the Social Media team and launched Facebook as an official customer care channel, gaining the best NPS in the company. Established the Social Hub (cross-functional command center) that processed thousands of comments and successfully managed social media crises. - Digital Transformation and Innovation -Managed innovation and transformation projects in marketing technology. Created the first use case of Big Data within the company, developed the proof of concept, and delivered an MVP of a recommendation engine based on real-time clickstream. Elaborated strategy and managed transformation projects for Deutsche Telekom Europe focusing on Marketing Technology Blueprint. Our team was the first local market to adopt it.Evangelized digitalization & automation on the CxO and international levels and gave several presentations at various events. Developed the company’s first ATL campaign promoting the webshop and its exclusive offers.- Digital Marketing and Sales -Led performance marketing, data-driven digital, and eCRM campaign management. Optimized and consolidated the marketing efforts, using advanced analytics and micro-segmentation, and brought the digital campaign operation in-house.Led the e-commerce area to expand sales channel share and improve its conversion rate. Launched a new sales channel with proactive chat.Introduced the on-site personalization and implemented a recommendation engine using machine learning.Elaborated and implemented a new pricing strategy. Led the content management and parameterization of the Telekom webshop and the Telekom App.Managed 30 people, ~1 Bn HUF / year budget.

Törökbálint, Hungary

Budapest, Hungary

Liberty Global

Budaörs, Pest, Hungary

Formerly Vivendi Telecom Hungary

Ceu Business School'S Advanced Management Program, Business/Commerce, General

Postgraduate Degree, Marketingcommunications

Bachelor'S Degree, Communications