Barnabás Nagy

Barnabás Nagy Email and Phone Number

E-commerce | Digital Marketing | Campaign Management | Digital Transformation Lead | Operational Efficiency | Agile | Strategy Implementation | Cross-functional Team Leadership | Senior Manager | Chief Officer @ Smart Design Digital
Barnabás Nagy's Location
Budapest, Budapest, Hungary, Hungary
Barnabás Nagy's Contact Details

Barnabás Nagy work email

Barnabás Nagy personal email

n/a
About Barnabás Nagy

I am a seasoned professional who leads digital transformation and innovation in various industries, with over 20 years of experience in digital marketing and sales. At SMART DESIGN DIGITAL, I excelled in developing comprehensive digital marketing strategies, including a notable project for a (confidential) Bank with a significant budget. I evolved a data-driven operational model for (confidential company’s) CCO, where I integrated key commercial processes in a Single-Brain concept, raising transformation to the company’s key objective (OKR). Additionally, my tenure at BARION as Chief Data Monetization Officer showcases my ability to create new revenue streams and lead Agile product design. At MAGYAR TELEKOM, I spearheaded the Campaign Management Center, significantly boosting digital growth and managing large-scale innovation projects. My expertise lies in digital marketing, campaign management, strategic planning, data-driven sales processes, and team leadership. I am adept at utilizing advanced analytics, micro-segmentation, and machine learning to drive business growth and operational efficiency.Previous positions held: Lead Consultant, Marketing Strategist / Chief Data Monetization Officer / Head of Campaign Management Center / Senior Web Expert / Head of Online / Online Services Senior Manager.Below are some of the key accomplishments that I have attained:- Established new revenue sources of 50M HUF / year through the launch of 2 live product MVPs. – (BARION).- Achieved a 50% reduction in cost per conversion and a 30% reduction in operational costs. - (MAGYAR TELEKOM).- Built a new team and achieved a ~10 %p increase in channel share within 3 years. - (MAGYAR TELEKOM). Expertise / Skills: Digital Marketing / Data Strategy / Digital Transformation / Innovation / Agile / Revenue Growth / Campaign Management / Strategic Planning / Data-Driven Sales / Team Leadership / Analytics / Segmentation / Machine Learning / E-commerce / Social Media / Customer Care / Big Data / Marketing Technology / Performance Marketing / CRM / Content / Omnichannel / Process Automation / MVP Development / Product Roadmap / Greenfield Projects / Data Monetization / Business Development / Operational Efficiency / Upskilling / Channel Conflict Resolution / Crisis Management / Proof of Concept / ATL Campaigns / Conversion Rate Optimization / Channel Expansion / Sales Chat / Personalization / Webshop Management / Team Building / Strategic Direction / Digitalization / Marketing Automation / Customer Journey Mapping / Operational Models / Media / Startups.

Barnabás Nagy's Current Company Details
Smart Design Digital

Smart Design Digital

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E-commerce | Digital Marketing | Campaign Management | Digital Transformation Lead | Operational Efficiency | Agile | Strategy Implementation | Cross-functional Team Leadership | Senior Manager | Chief Officer
Barnabás Nagy Work Experience Details
  • Smart Design Digital
    Lead Consultant, Marketing Strategist
    Smart Design Digital 2020 - Present
    Budapest
    - Developed and implemented a comprehensive digital marketing strategy, target operating model, and target architecture for (confidential - leading regional retail) Bank’s marketing automation program managing a 500M HUF budget.- Evolved an efficient data-driven operational model for the Chief Commercial Officer (CCO) of (confidential - leading global telecommunications provider) utilizing a mix of internal and external data sources and automating key commercial processes in a single brain concept.-- Result: Achieved acceptance and integration of the model into the company’s strategic planning, raising transformation to the company’s key objective (OKR) for the next years.- Succeeded in an omnichannel e-commerce strategy and launched a marketing automation program for (confidential - leading DIY omnichannel e-commerce retailer). Audited the e-mail marketing channel, elaborated an improvement plan, and upskilled team members.- Created a customer journey-based, data-driven sales process for (confidential - leading digital and print publisher). Identified the business needs and set the strategic direction.- Contributed to various digitalization projects as an expert consultant, including online lending, banking, energy, credit brokerage, e-commerce, digital agency, marketplace startup, and EU body.- managing 2-3 people
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  • Barion
    Chief Data Monetization Officer, Advisor Of Strategy & Business Developments To The Ceo
    Barion 2018 - Present
    Budapest, Budapest, Hungary
    - Built a greenfield business branch and determined its data monetization strategy.- Set up the product roadmap, led the product design in Agile operations, and established new revenue sources of 50M HUF / year through the launch of 2 live product MVPs.- Managed 4 people and ~100M HUF / year budget
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  • Telekom Hu
    Head Of Campaign Management Center, Head Of Ecommerce And Ecrm, Head Of Ecommerce
    Telekom Hu 2013 - 2018
    Budapest
    - Team Leadership and Strategy -Built a new team from scratch, overseeing recruitment, and upskilling. Developed scope and capacity and positioned the team as the company’s key asset to digital growth.Developed a new incentive and reporting system for omnichannel transactions, launched the click-and-collect solution, and eliminated channel conflicts. Led the Social Media team and launched Facebook as an official customer care channel, gaining the best NPS in the company. Established the Social Hub (cross-functional command center) that processed thousands of comments and successfully managed social media crises. - Digital Transformation and Innovation -Managed innovation and transformation projects in marketing technology. Created the first use case of Big Data within the company, developed the proof of concept, and delivered an MVP of a recommendation engine based on real-time clickstream. Elaborated strategy and managed transformation projects for Deutsche Telekom Europe focusing on Marketing Technology Blueprint. Our team was the first local market to adopt it.Evangelized digitalization & automation on the CxO and international levels and gave several presentations at various events. Developed the company’s first ATL campaign promoting the webshop and its exclusive offers.- Digital Marketing and Sales -Led performance marketing, data-driven digital, and eCRM campaign management. Optimized and consolidated the marketing efforts, using advanced analytics and micro-segmentation, and brought the digital campaign operation in-house.Led the e-commerce area to expand sales channel share and improve its conversion rate. Launched a new sales channel with proactive chat.Introduced the on-site personalization and implemented a recommendation engine using machine learning.Elaborated and implemented a new pricing strategy. Led the content management and parameterization of the Telekom webshop and the Telekom App.Managed 30 people, ~1 Bn HUF / year budget.
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  • Telenor
    Senior Web Expert
    Telenor 2011 - 2012
    Törökbálint, Hungary
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  • Upc Magyarország
    Head Of Online
    Upc Magyarország 2010 - 2011
    Budapest, Hungary
    Liberty Global
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  • Invitel
    Online Services Senior Manager, Online Communication Manager, Content Manager
    Invitel 2002 - 2009
    Budaörs, Pest, Hungary
    Formerly Vivendi Telecom Hungary
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Barnabás Nagy Skills

Online Marketing E Commerce Telecommunications Online Advertising Marketing Communications Management Digital Strategy Project Management Sem Marketing Strategy Strategy Seo Marketing Management Digital Marketing Business Strategy Cms E Business Conversion Optimization Landing Page Optimization Business Planning Marketing Online Lead Generation Lead Generation Sales Internet Strategy Digital Media Media Buying Team Management Website Development People Management Market Planning Online Sales Performance Based Marketing Web Analytics Social Media Marketing Online Media Attribution Modeling Social Media Online Branding Data Driven Marketing Marketing Automation Adtech Campaign Management Omnichannel Big Data In Marketing Mobile Devices Email Marketing Pay Per Click

Barnabás Nagy Education Details

Frequently Asked Questions about Barnabás Nagy

What company does Barnabás Nagy work for?

Barnabás Nagy works for Smart Design Digital

What is Barnabás Nagy's role at the current company?

Barnabás Nagy's current role is E-commerce | Digital Marketing | Campaign Management | Digital Transformation Lead | Operational Efficiency | Agile | Strategy Implementation | Cross-functional Team Leadership | Senior Manager | Chief Officer.

What is Barnabás Nagy's email address?

Barnabás Nagy's email address is ba****@****ion.com

What schools did Barnabás Nagy attend?

Barnabás Nagy attended Central European University, Budapest Business School, University Of Szeged.

What are some of Barnabás Nagy's interests?

Barnabás Nagy has interest in Online/interactive Marketing, Management.

What skills is Barnabás Nagy known for?

Barnabás Nagy has skills like Online Marketing, E Commerce, Telecommunications, Online Advertising, Marketing Communications, Management, Digital Strategy, Project Management, Sem, Marketing Strategy, Strategy, Seo.

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