I'll be responsible for developing and implementing a strategic communication plan to enhance the impact of SIB work. I will leverage my branding, digital marketing, and stakeholder engagement skills to drive growth and awareness.Responsibilities include crafting compelling narratives, managing social media campaigns, and measuring communication effectiveness.

Providing full-spectrum digital marketing and communications consulting services with demonstrated expertise in social media strategy, content creation, and campaign management.Key Services- Full-Stack Digital Marketer: Designed and executed all aspects of digital marketing initiatives, including database management, email campaigns, display advertising, and leveraging tools like Facebook Ads, Google Ads, Analytics, HubSpot, Hootsuite, and Meta Business Suite.- Creative Content Specialist: Produced engaging visuals and videos using Canva, Photoshop, Illustrator, and video editing software.- Budget & Performance Analyst: Developed campaign budgets, prepared meticulous reports, and analyzed key metrics to optimize performance and inform strategic decisions.- Social Media Strategist: Planned and managed social media platforms across diverse channels, fostering brand engagement and growth.- Collaborative Trend-Spotter: Worked closely with teams, brainstormed innovative growth strategies, and proactively identified emerging trends to stay ahead of the curve.Current Focus:Social Media Management Specialist: Currently providing consistent social media management for WEEE Centre, Computers for Schools Kenya, Circular Innovation Hub, and CFSK Institute of ICT

A reliable and professional virtual assistant for Digital Marketing, Graphic design Data analysis, Web Research, and Building computer Projects. COMPUTER PROGRAMMING Experience in designing and developing software solutions using C++, Java, C#, and SQL server 2014/2012Very good in developing user-friendly web interfaces using HTML, JavaScript/JQuery, CSS, XML, MYSQL,Experience in Software design and testingDIGITAL MARKETING AND ADS 𝗕𝗲𝘀𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗹𝘄𝗮𝘆𝘀 𝗪𝗶𝗻𝘀 With Facebook Ads & Google Ads. I specialize in social media marketing. Platforms: Google Adwords, Facebook Ads & Instagram Ads, Google Shopping Ads + Merchant Setup, SEO, and Retargeting Lookalike Audiences & Pixel Setup, Landing page optimization.GRAPHIC DESIGNWhat I can do for You:• Graphic design || Logo design || Packaging design• Flyers, Brochure design || Business card design || Prepress• Print an Web Layout DesignI primarily work in Adobe Photoshop, Adobe Illustrator, Canva Pro, and Microsoft PowerPoint.DATA ANALYSISAdvanced level of proficiency in Microsoft Excel able to use VLOOKUP, macros, pivot tables, conditional formatting, and charts to analyze data. CONTENT WRITING/ SEO OptimizationI am a proficient article/creative writer with impeccable skills in English. I have worked with numerous clients as a freelance content writer. The content and article writing is on numerous subjects ranging from research work, academic, rewriting, book reviews, proofreading, blogs, web content etc. My experience freelancing has taught me to beat tight deadlines and offer high-quality work.

IT Support & Digital Marketing Specialist offering a unique blend of technical troubleshooting and marketing acumen. Proven ability to resolve hardware, software, and network issues while also developing and executing targeted digital marketing campaigns. Passionate about utilizing technology to enhance communication strategies, drive customer engagement, and achieve business goals.

Experienced Digital Learning and Inclusion Specialist with a proven track record of implementing and supporting technology-enhanced education in the CFSK Maintenance Program. Skilled in teacher training, digital resource development, and project management to drive student engagement and learning outcomesDuties and Responsibilities• Coordinating the implementing of ARES ICT systems adoption in partner schools.• Support teachers in beneficiary schools by developing teaching and learning approaches using digital resources.• Proactively manage communication with donors and partners to ensure that the program stays on track and meets its goals.•Planning, tracking and reporting on IT resources, projects and performance.• Proactively manage communication with donors and partners to ensure that the program stays on track and meets its goals.•Executing special digitization projects according to the standards and expectations.• Stay up-to-date with emerging trends and proactively improve and grow applicable methods and approaches on ICT integration in learning.• Developing and maintaining Program Plans and reporting documentation necessary to ensure timely communication and successful delivery of assigned projects.•Working with the technical teams to generate innovative solutions for products and services.

Strategic Sourcing and Marketing Officer with a demonstrated track record in policy development, corporate training, and sustainable sourcing, leading to increased awareness and responsible e-waste disposal.• Developing, planning and implementing business’ goals, objectives, programs, policies and procedures for growth of the business.• Coordinating training and awareness raising on safe e-waste management.• Coordinate technical team at the WEEE workshop.• Development and implementation of a Sales and Marketing Plan.• Reach out to partners and customer leads through cold calling, virtual and physical meetings.• Analyze market potential and track sales.• Understanding and complying with WEEE Centre and partners’ policies, practices and procedures.• Conduct equipment audits.• Ensure all work activities are logged/entered into the ERP/CRM system.• Maintain, document and follow up customer relations.• Coordinate processes of collection, preprocessing and disposal of e-waste to realize planned volumes.• Training on effective waste managementKey Achievements- Participated in the formulation of e-waste policy 2021- Participated in the development and implementation of an e-waste curriculum for technicians 2022 funded by GIZ that got 400 technicians trained - Participated in the formation of Kenya Plastic Pact- Sourced to 25,050kgs of electronic waste- Conducted e-waste awareness training for Coorporates - KRA, MTN -Uganda, Safaricom, NEMA - Kenya, & ICTA- Commitee Member WEEE Centre 1st, 2nd, and 3rd e-waste conferences as digital marketer and designer.- As Vice-Chairperson of Safety, Health, and Environment, participated in conducting internal audits leading to WEEE Centre compliance, processes efficiency, ISO recertification, & and reduced workplace risks

NOREC Digital Exchange Project Coordinator (Kenya-Madagascar Collaboration) spearheading cross-border collaboration between WEEE Centre (Kenya) and Vohitra (Madagascar) as part of the NOREC Digital Exchange program.Orchestrated complex project logistics, driving SME engagement, county-wide e-waste initiatives, training curricula development, and strategic partnership management.Key Roles - International Partnership Facilitator: Served as a pivotal link between WEEE Centre and Vohitra, collaborating on commercial strategies, resource sharing, and knowledge exchange.- Operational Excellence: Established robust collection infrastructure including strategic bin placement, streamlined logistics, and pre-processing coordination to maximize e-waste recovery.- Awareness and Outreach Champion: Devised and executed impactful online and offline publicity campaigns to amplify e-waste awareness and drive participation in county-level programs.- QHSE and Compliance Advocate: Implemented rigorous QHSE (Quality, Health, Safety, and Environment) standards and information management systems within both WEEE Centre and Vohitra operations.- External Auditor: Assessed Vohitra's operational compliance, providing recommendations to ensure alignment with international best practices.

Crafted and executed comprehensive digital marketing strategies, driving growth across multiple channels while optimizing ROI and leveraging data-driven insights for continuous improvement. Leveraged a powerful toolkit including Facebook Ads, Google Ads, Google Analytics, Twitter Analytics, HubSpot, Hootsuite, and Meta Business Suite- Devised and implemented overarching digital marketing strategies, aligning with broader business objectives.- Orchestrated all digital marketing channels, including paid campaigns on Facebook Ads and Google Ads, ensuring cohesive messaging and maximizing reach.- Leveraged Google Analytics and Twitter Analytics to measure and analyze ROI and KPIs, making informed decisions to boost campaign performance.- Developed and managed the digital marketing budget strategically to maximize impact and efficiency.- Oversaw company social media presence on platforms managed through Meta Business Suite and Hootsuite, cultivating brand voice, engaging audiences, and driving online brand reputation.- SEO & Content Strategist: Implemented content strategies with a focus on SEO and Google Analytics, ensuring organic search visibility and targeted content.- Monitored industry trends and competitors, providing actionable insights and recommendations for continuous strategic advantage.

E-Waste Management Consultant & Capacity-Building Specialist (NOREC Exchange Program, Kenya-Madagascar) serving as a critical knowledge-transfer catalyst, empowering Vohitra (Madagascar) to enhance e-waste management practices, scale operations, and achieve sustainable growth within the NOREC Exchange framework.- Delivered in-depth training to Vohitra employees, sharing Kenyan expertise and fostering the adoption of industry-leading e-waste management techniques.- Represented the project at Madagascar's e-waste events and workshops, building crucial relationships and driving awareness initiatives.- Policy & Regulatory Advocate: Collaborated with Madagascar government officials and influential stakeholders to shape e-waste regulations and legal frameworks, ensuring a conducive operating environment.- Operational & Scaling Advisor: Provided strategic guidance to Vohitra, facilitating operational expansion and the establishment of a state-of-the-art e-waste recycling facility.- Consciousness-Raising Champion: Played an active role in Madagascar's e-waste awareness campaigns, promoting responsible disposal practices.- Business Development Strategist: Developed customized e-waste management strategies and SLAs for Madagascar companies, fostering industry-wide adoption of sustainable practices.- Partnership Catalyst: Identified and cultivated strategic business partnerships with associations and NGOs, driving growth opportunities for Vohitra.- Directly contributed to Vohitra's increased e-waste processing capacity to 10 Tons in 3 months and export of valuable materials, boosting revenue streams and environmental outcomes.- Provided regular progress updates to donors through comprehensive weekly and monthly reports.

Regional Business Development & Operations Officer (Computers for Schools Kenya & Affiliates) driving business growth for Computers for Schools Kenya and affiliates through strategic planning, sales and marketing initiatives, e-waste process coordination, and cross-functional collaboration.- Strategic Planner: Developed and executed comprehensive business plans, policies, and procedures to achieve growth objectives for Computers for Schools Kenya and its affiliated companies.- E-Waste Management Champion: Led training and awareness campaigns on safe e-waste practices, fostering responsible disposal and knowledge-sharing.- Operational Lead: Oversaw the technical team at the WEEE workshop, ensuring efficient processes and adherence to quality standards.- Sales & Marketing Strategist: Crafted and implemented sales and marketing plans, prepared annual budgets, and secured new business through customer outreach, market analysis, and compelling presentations.- Partnership Builder: Proactively reached out to partners and leads, conducting cold calls and meetings to build relationships and drive growth opportunities.- Compliance-Focused: Ensured adherence to WEEE Centre policies, regulations, and industry best practices for responsible e-waste management.- Diligently tracked activities in ERP/CRM systems, conducted equipment audits, and maintained meticulous customer records for streamlined operations and reporting.- Facilitated seamless e-waste collection, preprocessing, and disposal, collaborating with businesses, communities, and agencies to achieve targets and promote environmental sustainability.

- Increasing Lenovo market share through selling of Lenovo products- Collecting market intelligence data- Data collection and analysis to improve retail business planning- Basic diagnosis and troubleshooting of issues raised from use of Lenovo products- Relaying customer feedback- Training, facilitation and coaching of the store staff- Customer service on Lenovo products: activating the phone, installation of internet setting and applications.- Activated resources (data bundles) awarded upon purchase of Smartphones.

▪ Training on computer packages and Basic ICT▪ Setting computer class and networking▪ Repair and basic maintenance of computers▪ Collection of examination fee and budgeting for the training▪ Feedback through report writing and presentation

▪ Creating an intranet for the staff to use▪ Setting up and working with computer domains▪ PDA synchronization, backup and functionalization▪ Operating system and application software installation▪ Personal computer assembly, troubleshooting and maintenance▪ Data entry and validation▪ Ensuring that all IT changes are managed properly in order to minimize downtime and risk of any inconveniences to users