- Accomplishes work requirements by orienting, training, assigning, scheduling, coaching employees.- Meets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements.- Develops basic presentation approaches by reviewing materials and information presented by client.- Determines production requirements by reviewing client requirements; considering scheduling factors.- Determines production schedule by conferring with designers and production departments; outlining basic presentation concepts; coordinating creative activities.- Determines project content by reviewing and approving art and copy materials developed by staff.- Obtains client approval by presenting final artworks to client.- Develops marketing strategies by examining client objectives; planning, scheduling, and completing design and production requirements for direct marketing and promotional campaigns.- Revises marketing plan by analyzing campaign results; identifying expansion opportunities.- Monitors marketing mix and results by coordinating tracking actions with sales and marketing representatives.- Improves marketing quality results by studying, evaluating, and re-designing creative processes; implementing changes.- Helps clients by answering questions and responding to requests.- Updates job knowledge by participating in educational opportunities and in professional organizations.- Assist Sales & Operations Head in day to day operations by suggesting new creative ideas for product promotion.

• Develop story boards and one-liner for video shots and TV/Radio commercials respectively• Present in a developing way all one lines, slogans, jingles, brand names, promotional theme and other related assignments• Visualize concepts, designs, layouts and conduct presentations to finalize the promotional campaigns according to client’s needs• Provide administrative support in terms of purchasing, procurement and relevant correspondence• Handling management issues like document control, data processing and maintaining sales and inventory reports on daily, weekly and monthly basis • Prepare Client proposals and other correspondence along with production support

• Designing corporate strategies related to creative assignments including approaching the clients according to their requirements of advertising needs in Casper Advertising, Sharjah, UAE• Promotional campaign of General Petroleum, California Garden and Canatek• Promotional & corporate campaign of WAPDA, Sui Southern Gas Company, K-Electric&Karachi Port Trust.• Corporate campaign of Sheraton, State Life Insurance of Pakistan and STILE• Stationary, banners & other promotional & awareness material for Sindh Government (Environment, Education and Information Departments), Federal Government (Children’s Complaint Centre, Population Welfare) & City District Government Karachi, Pakistan