Nahomi Lopez Email & Phone Number

Ecuador

Remote

- Service Expansion Leader: Created and launched Performance Marketing, CRO, Organic Social Media, and Marketing Automation service offerings, including new pricing models, sales materials, and deliverables.- Revenue Generation: Secured upsells in digital marketing services, including paid ads, landing pages, advanced analytics, and marketing automation.- Strategic Advisor: Served as trusted advisor and executor for organic social media strategies and multi-channel acquisitions. -… Show more - Service Expansion Leader: Created and launched Performance Marketing, CRO, Organic Social Media, and Marketing Automation service offerings, including new pricing models, sales materials, and deliverables.- Revenue Generation: Secured upsells in digital marketing services, including paid ads, landing pages, advanced analytics, and marketing automation.- Strategic Advisor: Served as trusted advisor and executor for organic social media strategies and multi-channel acquisitions. - Enhanced Marketing: Collaborated with cross-functional teams on website experimentation and personalization using Optimizely and Sitecore.- Digital Maturity Models: Developed digital maturity models and services to help clients prove ROI through advanced tracking, CRO tactics, and multi-channel strategies, leading to strong client satisfaction and creation of case study content.- Increased Client ROI: Achieved over 5,000% ROAS on Google and Meta for B2B and B2C clients across industries through paid ads management, optimization, and high Quality Scores at low CPC. Show less

Remote

- Directed Marketing Strategy: Managed the biggest agency accounts targeting a $40-70M IPO for a biotech innovator. - Led a cross-functional team of digital marketing experts (developers, copywriters, media buyers, etc.) to achieve this goal. - Multi-Channel Growth Engine: Created a comprehensive media plan encompassing social media, PPC, programmatic ads, and key healthcare publications (six-figure ad spend).- Strategic PR & Partnerships: Contributed to secure tier 1-3 media… Show more - Directed Marketing Strategy: Managed the biggest agency accounts targeting a $40-70M IPO for a biotech innovator. - Led a cross-functional team of digital marketing experts (developers, copywriters, media buyers, etc.) to achieve this goal. - Multi-Channel Growth Engine: Created a comprehensive media plan encompassing social media, PPC, programmatic ads, and key healthcare publications (six-figure ad spend).- Strategic PR & Partnerships: Contributed to secure tier 1-3 media placements and manage key partner relations.- Successful Launch & Growth: Led the launch of minimum viable products (MVPs) and fostered strong partner relationships, driving the company towards a successful IPO. Show less

- Managed a P&L, ensuring profitability for a team responsible for the highest revenue generation (30% of total) at a premium hourly rate.- Increased service offerings by 167% (from 3 ad platforms to 8, including new channels like TikTok and Roku) and added 3 new services (influencer marketing, Hubspot management, email marketing), resulting in a 25% YOY revenue growth.- Reorganized the team structure to a collaborative and agile model, fostering knowledge sharing through workshops and… Show more - Managed a P&L, ensuring profitability for a team responsible for the highest revenue generation (30% of total) at a premium hourly rate.- Increased service offerings by 167% (from 3 ad platforms to 8, including new channels like TikTok and Roku) and added 3 new services (influencer marketing, Hubspot management, email marketing), resulting in a 25% YOY revenue growth.- Reorganized the team structure to a collaborative and agile model, fostering knowledge sharing through workshops and learning spaces.- Led inbound marketing initiatives, sales, and prospecting efforts for the pod, contributing to overall growth.- Managed E-commerce, SaaS, Education, Retail, Subscription, and Finance clients across multiple countries (US, Canada, UK, Central & South America) - achieving global reach. - Drove cost reduction, sales increases, and traffic growth for the highest-grossing client group, leading to increased monthly retainers.- Led the Employee Experience Committee creating incentives and bonding activities for remote teams. Show less

Quito, Pichincha, Ecuador

Quito, Pichincha, Ecuador

Paris Area, France

• Provide exceptional support and brand knowledge for EMEA online assistance and luxury fashion trends based on clients’ individual needs.• Demonstrate passion for the brands and kept relevant with brand information including but not limited to Balenciaga and Alexander McQueen's products, brand storytelling, social responsibility, and marketing trends.• Cultivate relationships through service support resulting in maximizing online sales and a repeat client base.•… Show more • Provide exceptional support and brand knowledge for EMEA online assistance and luxury fashion trends based on clients’ individual needs.• Demonstrate passion for the brands and kept relevant with brand information including but not limited to Balenciaga and Alexander McQueen's products, brand storytelling, social responsibility, and marketing trends.• Cultivate relationships through service support resulting in maximizing online sales and a repeat client base.• Cross-collaboration with Kering's E-commerce partners, including stores and warehouses in managing customer cases. Show less

Paris Area, France

For 6 months collaborated on the Digital and Retail transformation of the Professional Beauty Industry.Report directly to General Manager of Innovation and the Director of Int. Retail Innovation• Created a new multi-brand global program and guidelines with creative ways to incentivize countries & salons to become sustainable based on L'Oréal's Sharing Beauty With All principles.• Int. coordination (+40 countries) and deployment of a Global Retail consumer-centric conceptplanning… Show more For 6 months collaborated on the Digital and Retail transformation of the Professional Beauty Industry.Report directly to General Manager of Innovation and the Director of Int. Retail Innovation• Created a new multi-brand global program and guidelines with creative ways to incentivize countries & salons to become sustainable based on L'Oréal's Sharing Beauty With All principles.• Int. coordination (+40 countries) and deployment of a Global Retail consumer-centric conceptplanning to increase products and service sell-out, and modernize consumer experience.• 360 ° cross-collaboration to create guidelines for promotional digital content for salons.• Roll-out of a new POS traffic, awareness, and sales convertor salon app with pilot countries. Show less

Paris Area, France

International coordination for the Global Media of SWAROVSKI (+37 countries)• Campaign analysis, data extraction and interpretation via DCM and MakeMeReach• Digital media activations, recommendations & competitive analysis• Collected and consolidated global post-campaign reports for quarterly activations and regional campaigns • Development of relations with publishers (Condé Nast, Hearts, Marie Claire, Hello)

Paris Area, France

• Creation of digital strategies and content for internal and external projects of the agency• Community management for 4 channels (Facebook, Instagram, Twitter, LinkedIn)• Creation of Social Media reports and audits with recommendations for external campaigns • Profiling, press relations, market research, media relations and CRM duties• Event management for the agency's 20th year anniversary

New Brunswick, Canada

• Conducted the first social media audit report to track online performance using Facebook Insights, Twitter Analytics, Google Analytics, HootSuite, Sprout Social and Tweetonomy to provide future recommendations for a social media strategy.• Designed, created and implemented the first Snapchat GeoFilter in the building for a special event “Animaritime 2017,” which was used over 1000 times and viewed by 3200+ people.• Worked successfully as a social media community manager assistant… Show more • Conducted the first social media audit report to track online performance using Facebook Insights, Twitter Analytics, Google Analytics, HootSuite, Sprout Social and Tweetonomy to provide future recommendations for a social media strategy.• Designed, created and implemented the first Snapchat GeoFilter in the building for a special event “Animaritime 2017,” which was used over 1000 times and viewed by 3200+ people.• Worked successfully as a social media community manager assistant increasing engagement in Twitter.• Created modern and fun digital content with interesting, curious and relevant facts for the next six months. Achieved this through the use of graphic, photo, stock photos, videos, hashtags and tags to engage the audience boosting audience reach and engagement in social media. Show less

New Brunswick, Canada

• Created professional content for any written content for publications including press releases, thank you letters, etc• Developed an online presence analysis using Google Analytics, Twitter Analytics, and Facebook Insights to create a Social Media and Website handbook to how effectively use these tools to approach our stakeholders.• Created the first Communications Strategic Plan for the organization, addressing four objectives, their solutions, implementation, and metrics… Show more • Created professional content for any written content for publications including press releases, thank you letters, etc• Developed an online presence analysis using Google Analytics, Twitter Analytics, and Facebook Insights to create a Social Media and Website handbook to how effectively use these tools to approach our stakeholders.• Created the first Communications Strategic Plan for the organization, addressing four objectives, their solutions, implementation, and metrics. • Designed a social media calendar with content adapted to our social media channels.• Boost audiences reach with the introduction of Facebook Live. • Produced PowerPoint and Word templates for office use using Brand Templates.• Delivered and created innovative presentation to Board members in the AGM (Annual General Meeting). Show less

New Brunswick, Canada

• Worked advocating for +12,000 students from 4 post-secondary education institutions to bring awareness of students needs by creating the first Strategic Communications Plan.• Collaborate on the creation of the 2016 Advocacy Policy Document and effectively lobbied it to different government representatives and university authorities using professional public speaking skills. • Persuasively conveyed the message of our 8 policy recommendations through a social media campaign and… Show more • Worked advocating for +12,000 students from 4 post-secondary education institutions to bring awareness of students needs by creating the first Strategic Communications Plan.• Collaborate on the creation of the 2016 Advocacy Policy Document and effectively lobbied it to different government representatives and university authorities using professional public speaking skills. • Persuasively conveyed the message of our 8 policy recommendations through a social media campaign and collaborated on the creation of a video promotion. Show less

New Brunswick, Canada

• Organized and created evaluations sheets for 365+ classes to facilitate the class feedback process.• Collaborate with office duties: photocopying, sending emails, putting files together, sending letters and any other office job required. • Only student employee trusted to enter new data to the system of prospective students for the Admissions Department.

New Brunswick, Canada

• Successfully taught and organized Spanish lessons to individual and small groups to improve their oral and written skills during 3 times a week for 9 hours. • Rehired for the second year to keep teaching to first and second year students whose second or third language was Spanish. • Managed to create fun and creative ways to teach Spanish Language to keep my students engaged.

Fredericton

• Led 70+ campus tours individually and to mid-size groups encouraging and interacting with prospective students to come to St. Thomas University. • Demonstrate extraordinary public speaking skills as a clear and concise communicator having as a result great feedback for being an enthusiastic speaker. • Inspired future students to come to St. Thomas University during three open houses. • Coached/mentor future tour ambassadors.

Fredericton

• Attended to 15 extra courses to take notes of lectures for students with learning disabilities through out my three years of college.• Took a variety of courses in fields that were not related to my fields of study including: Economics, Criminology, English Literature, Canadian Native Studies, Psychology, Irish Culture, History and Sociology.• Delivered the notes of 3 hours of class per week per subject in a 24 hour time period to the Accessibility Office.• Received excellent… Show more • Attended to 15 extra courses to take notes of lectures for students with learning disabilities through out my three years of college.• Took a variety of courses in fields that were not related to my fields of study including: Economics, Criminology, English Literature, Canadian Native Studies, Psychology, Irish Culture, History and Sociology.• Delivered the notes of 3 hours of class per week per subject in a 24 hour time period to the Accessibility Office.• Received excellent feedback for the quality of my notes and acquire excellent typing and listening skills. Show less

Fredericton

• Promote the Hispanic culture by organizing the Spanish Film Festival were 40+ students gathered at every event. • Gather a big audience by doing effective advertisement through social and print media.

New Brunswick, Canada

• Successfully represented the brand by greeting customers and assisting them with merchandise based on their requests.• Received very positive feedback for excellent customer service practices.

Quito, Ecuador

• Successfully participated in the creation of a new service of dripping solutions called Alive.• Created content for the 7 different social media platforms of the organization. • Effectively chose content for advertisement and new products. • Wrote written content used for promotion.• Conducted a market research using business tools including Boston Matrix, SWOT and PESTLE and presented to the CEO and executives who ended up adopting my recommendations.

Masters 2 In Digital Strategies Project Management, Business, Management, Marketing, And Related Support Services

Master 1, Digital Communication And Media/Multimedia

Part of my final exchange year while still being a student at St. Thomas University in Canada Classes from September - December Internship.

Bachelor Of Arts (B.A.), Communications & Public Policy And French, 3.8

-Double Major in Communications & Public Policy and French -Minor: Business (focus on Marketing) -Dean's List 2015 -Dean's List 2016.

International Baccalaureate, 9.3

Activities and Societies: National Honor Society