Naija Lambert Email & Phone Number

• Planned and executed multichannel go-to-market strategies for LMS and operational SaaS products to drive awareness and support pipeline generation.• Lead customer communication initiatives, including recurring Best Practice webinars and release newsletters to boost adoption and engagement. • Developed compelling and targeted content, including white papers, demo videos, blogs, website copy, brochures, cut sheets, and case studies.• Worked closely with cross functional personnel to strategize and execute complex projects, including improving GTM processes, customer communication, enablement training, and content management. • Stayed up-to-date on market trends, competitive insights, and audience pain points, providing perspective and recommendations to optimize positioning and messaging. • Managed large repository of content, optimizing access for sales reps and other internal personnel, identifying content gaps and ensuring materials stay accurate. • Tracked and monitored program and campaign performance, pivoting and providing optimization recommendations to achieve desired outcomes.

Remote

Remote

Remote/Wichita, Kansas

• Created and adapted content for multiple websites, organic and paid social, paid digital and print ads, and email campaigns to drive sales and build brand recognition for nine new construction communities; launching two new communities• Researched, recommended, and executed the use of digital tools to expand company reach, target audiences, and gain deeper insights to make better informed decisions• Maintained up-to-date knowledge on best practices, trends, and technologies that maximize ROI

Wichita, Kansas Area

• Developed engaging digital and print content to educate and attract prospects• Identified opportunities to better serve clients through technology tools, utilizing a variety of platforms to reach, educate and assist parties with reaching homeowner/investor goals• Performed market research and data analysis to help clients make better informed decisions- Member of National Association of REALTORS®- Member of Kansas Real Estate Commission- Member of REALTORS® of South Central KansasLicense held at Better Homes and Gardens Real Estate Alliance Oct. 2018-March 2019.

Remote

• Managed a broad, revolving portfolio of digital lead generation marketing campaigns, utilizing email marketing, organic and paid social, and website placements to target Federal, State and Local, K-12, and Higher Ed decision-makers• Provided insights and recommendations on best practices and new tools to improve efficiency and productivity to upper management and leadership • Analyzed metrics and tracked campaign performance, pivoting efforts as needed

Vienna, Va

• Managed a broad, revolving portfolio of marketing campaigns targeting k-12 and Higher Ed EdTech decision-makers through email marketing, organic and paid social, and other mediums• Tested creative variables to determine most effective approach to reach intended audience• Analyzed and tracked marketing metrics using a variety of programs to assess campaign performance

Chantilly, Va

• Provided clients with guidance and full life-cycle management, from ideation to implementation, of complex credit data programs for large financial institutions• Created and managed digital and print collateral to increase sales and educate consumers• Developed comprehensive reporting and analyzed data, providing insights on program performance, making recommendations for optimization, and identifying opportunities