As a freelance consultant, my primary focus is PEOPLE: Collaborations and partnerships; Corporate social responsibility; Sustainable business & Sustainable Development Goals; Diversity & inclusion; Employee engagement and strategic communications; Purpose & wellbeing2030 SDGs Games Certified Facilitator, one of the UK's first group of facilitators of the 2030 SDGs game.

At P3 Collective, we believe that everyone wants to contribute to create a better world and to make a difference. It is our belief that everyone has a purpose and, collectively, we can make an impact.

The Home Care Category is an inspiring and exciting category with famous Household Care and Laundry brands such as Persil, Omo, Comfort, Cif, Sunlight, Domestos and Glorix, and our Water Purification brand, Pureit. The category brings a difference to the lives of millions of consumers – our products and activities are uniquely positioned to contribute to, and benefit from Unilever’s Sustainable Living Plan. As Business Partner to Home Care was responsible for developing and activating an integrated and effective communications strategy which demonstrably delivers impact and value. In close partnership with the Brand teams and the Sustainable Business Team, amplified internally and externally the Home Care brands’ Sustainable Living Plan ambitions. This includes employee engagement, internal communications, advocacy with Key opinion formers, external communication and leadership communication. Additionally, supported the people agenda which aims at igniting the passion of our employees and inspiring the Home Care behaviours to deliver on the category value creation ambitions.

As Communications Director (acting) and a member of the leadership team, business partnered Unilever's Chief Human Resources Officer and senior leaders, with a mission to raise the profile of Unilever as the most attractive and No.1 employer of choice. Also acted as Strategic advisor to global HR teams on sustainable business, people and purpose driven communications and employee engagement campaigns, reaching 170,000 employees across 100 countries. Key member of the Wellbeing and Diversity & Inclusion groups and delivered global campaigns across the business. Employee engagement levels were at 78%, its highest and ahead of external benchmark. Delivered with HR its biggest business competition ‘Future Leaders League’ which has engaged 3 million students worldwide and enhanced brand equity in a highly competitive environment.

Strategic Trusted Advisor and Business partner to HR, providing coaching and support to management whilst advising on all communications activities in line with Unilever’s business agenda and targets. Worked closely with the HR leadership and Expertise teams to attract and retain the best talent by bridging the gap between employer brand and employee value proposition making sustainability relevant/actionable to every employee in their everyday decision-making and responsibilities. Delivered an Integrated and joint employee engagement and communication framework for HR that supports agility, diversity & inclusion, sustainable growth and wellbeing. As part of the core Change management team was responsible for the communication strategy for the launch of new systems such as Cornerstone and Workday across the business reaching 100,000 employees online. Built capabilities and confidence across a 100 markets so teams are able to articulate and deliver sustainability/sustainable growth in the best possible way leading to a 3% increase in global employee engagement scores. Spearheaded the global Compass Awards which recognises individuals and teams. A programme that brought together three campaigns into one delivering 10-15% increase in participation levels every year. Advised on HR partnerships with One Young World and AIESEC who reach 1m young people across the world.

Developed replicable and scalable partnerships/programmes with 5 of Unilever’s 11 global Sustainable Living Brands that are replicable and scalable. All partnerships focused on advocacy, communications, employee engagement, business and social impact. Pioneered global partnerships with Oxfam,/Sunlight Dishwash ‘Water Centres’ and Lifebuoy handwashing programmes for emergencies with the aim of creating a blueprint for rollout across Africa and Asia. Developed Unilever's first Global Disaster and Emergency Strategy designed to help global emergencies like Typhoon Haiyan and rehabilitate communities and in turn create business impact. Managed the relationships with Unilever Foundation’s NGO Partners and delivered over €4 million in cash and product donations to global emergencies. Responsible for overall communication strategy and provided guidance to the rest of the Partnerships team in over 50 countries. Responsible for collecting and collating partnership impact data and information required for annual and Foundation reports, the corporate website and DJSI. Created and managed the biggest employee engagement campaign ‘Foundation Challenge’ engaging over 80,000 employees.

Headed the Sustainability and Communications department in Pakistan. Managed a small, highly professional team and a budget of Rs.3 -5 million. Developed a three year Sustainable Living Plan for Pakistan, which involved engaging and training over 1300 managers across the business. Responsible for change management communication for U2K2 – SAP implementation across the business. Lead external & internal engagement and communication including leadership communication, corporate and employee campaigns & events. Provided advocacy and PR support to and was a spokesperson for some of Unilever brands social Partnerships. In 2008, together with Surf Unilever Pakistan’s fastest growing brand launched the Dirt is Good campaign which addressed the issue of child development. In partnership with ITA, one of Pakistan’s largest NGO’s, experiential learning was made part of the Punjab government curriculum with Surf sponsored educational material delivered to over 10,000 public schools. Through the consumer facing programme we raised funds to build 30 playgrounds across Pakistan and helped rehabilitate 30 schools post floods in 2010 that impacted over 20 million Pakistanis. Surf image measurement (share of endorsement) shows an increase of 3 % in both Trust share and importance of environment.Managed disaster and emergency response. Worked with the global team and the 5 Global partners as well as local partners on flood relief and Lifebuoy hygiene awareness supporting over 30 000 families.

Marketing, Sales & Promotion, and Customer Services for NOMEX® and KEVLAR(R) brands, SHE Leader & SAFETY TEAM – additional responsibility for 1 year, ADMINSTRATION – additional responsibility for 1 year.