Channel and Content Acquisition & Distribution lead. Developing new affiliate content distribution relationships for various internationally based channels. Ethnic Channels Group (ECG), is the world's largest Ethnic Broadcaster that operates 100+ television channels from around the globe, serving the multicultural population in Canada, USA, MENA and Australia, across 20+ language group.

The Toober app aggregates international channels, mainly in foreign languages, which gives you access to channels that are different from those in your TV package and allows you to broaden your horizons. Its interface is in English only.

Successfully planned and executed the first virtual Toronto Caribbean Carnival celebrating Diversity, Inclusion and Freedom. Engaging over 100K participants from around the world via zoom and all prominent social media platforms. Received notable recognition and support from Prime Minister Justin Trudeau, Premiere Doug Ford, Mayor John Tory, Deputy Mayor Michael Thompson, and others, for outstanding accomplishment of a strong pivot of North America’s largest Carnival due to COVID-19 - Single point of contact for Human Resources, Media Relations, Partnerships and Marketplace Management and Analytics- Conducted environmental scan on industry trends and cultural needs- Oversaw all internal and external corporate communications for accuracy and alignment with corporate policy. - Spearheaded the introduction and development of digital database, creating efficiency across all departments- Launched employee engagement initiatives aligned with company values of inclusion, diversity, and corporate social responsibility- Liaise with all departments to ensure cross functional alignment and timely execution of project objectives - Maintained confidential employee and financial records- Responsible for City permits, insurances and compliance- Managed financial register and processed payments- Supported C-Level executives and performed administrative duties as required. - Recorded minutes and meeting action logs

Responsible for the development, execution and measurement of product portfolio. This includes setting merchandise strategy, assortment selection, pricing, promotions and development of line structures.• Led the end-to-end product lifecycle initiatives, including SKU creation, pricing, promotion and exit strategy • Developed and managed vendor relationships to ensure the best prices, products and shipments.• Successfully developed and executed custom upholstery and drapery program, increasing category profits by over 100%• Ensured purchase orders and product packaging met quality assurance standards and aligned to Canadian law requirements• Developed and managed assortment plan databases• Forecasted product inventory needs of existing stock based on sales history, projected sales volumes and store needs due to seasonal trends and special events • Managed all levels of pricing, including cost changes, promotional and clearance pricing• Tracked arrival of product samples according to vendor contract and performed quality control checks • Led product though various marketing departments to ensure photography was completed in a timely manner • Worked with digital team to ensure correct product content, copy and images• Developed product catalogue releases, highlighting new features, value proposition and pricing• In partnership with Marketing team, identified items to maximize promotional and marketing strategies to exceed sales and margin goals.• Approved product content and pricing for eBlasts and print ads • Produced and distributed bi-weekly inventory management reports• Launched employee engagement initiatives to increase collaboration and employee morale

Executive Producer (Music/Film/Television) (2010 – 2014) Managed the end-to-end operations of media projects, through ideation stage to execution of Marketing Communications plan. • Secured Provincial and Federal tax credits to fund production• Successfully launched two highly viewed series - New Music Festival Series (13-part series of music and documentary interviews) - Rez Tunez Performance Series (7-part series of one-hour variety shows)• Developed Media kits to promote company profile and capabilities, within the North American broadcast community• Managed Web-based project-management tool (Basecamp) to track production resources, budget and tasksProduction Manager (Music/Film/Television) (2008 – 2010) Single point of contact for all Marketing campaigns and activities, including Go-to-Market planning / execution and coordinating events.• Executed media campaigns, successfully contributing $500,000 to breakfast program for kids• Launched two highly viewed series - Show Kids You Care Concert Series (13-part series of one-hour live concert shows) - Rez Bluez 2 Performance Series (13-part series of one-hour variety shows) • Delivered onboarding training to new employees and partners • Ensured that projects and programs were executed on time and on budget.

Educated customers on the right products, based on the stages of a child’s life• Increased annual store Sales by approximately 25%, for three consecutive years • Awarded “Catch the Spirit” for North American Customer Service Excellence (2005)• Maintained customer database and informed clients of product availability• Trained associates in areas of customer service and product positioning

Increased brand awareness and customer base, for this highly sought-after event management facility. Nurtured and expanded existing database of clients, through various Marketing Campaigns • Increased annual revenue by approximately 50%, through new client acquisition strategies • Developed strategic advertising and promotional material for venue• Managed corporate conferences and private events

Implemented a successful marketing strategy, promoting the designer and collections. Expanded export line through integrated campaigns including email, direct mail, web, radio, television, tradeshows. • Increased annual revenue by approximately 300% over 2 years• Produced designer seasonal collection shows• Established corporate sponsorship programs • Promoted collection shows through various Marketing channels• Managed day to day operations of business accountsMajor personal accomplishment: Creator and Producer of the largest Caribbean-wide Model/Talent search of its kind. Cross media marketing campaign, donating $20,000 to charity

Designed one of a kind pieces for clients, based on functionality, style and suitability