Naim R. Email & Phone Number

Boca Raton, FL, US

Advising ecommerce and marketing leadership on performance measurement, analytics, and strategy.

Boca Raton, Florida, United States

• Role Enhancement: Full ownership and leadership of strategic analytics to drive actionable insights of cross functional operations including Marketing, Online Customer Experience, Customer Segments, and Marketing.
• Designed and established a Monthly Analytics Insights for C-Suite on Marketing & Product performance based on key metrics indicators (KPIs), consumer analytics and insights, and channel performance, leveraging.
• Evaluated marketing technology stack and authored and presented business case to the CFO to implement cutting edge technology solutions for Digital Analytics and Marketing Automation.
• Led implementation of Google Analytics 4 and Adobe’s Marketo Solution and directed a cross-functional implementation team comprising of Marketing, Tag Management, Data Governance, IT Development, and external partners.
• Built, managed, and developed a team of incredibly strong strategic analytics team

Boca Raton, Florida, United States

• Promotion: Led the Marketing Analytics team to drive the design and delivery of analytics deliverables - dashboards, deep-dive analysis, measurement frameworks, attribution rigor, segment valuation, customer LTV, and.
• Provided leadership and inspired new thinking by evaluating at Marketing Investment performance through “Customer Journey Funnel” and leveraged MMM insights and predictive modeling, resulting in a 30% increase in.
• Utilized analytical skills and various statistical tools to create and led the weekly and monthly Marketing Performance reviews to shed light on Key Performance Indicators (KPIs) including Customer LTV, Cost of.
• Developed and drove media Test & Learn and A/B testing protocols across both retail and online channels to provide insights around effectiveness of new marketing tactics
• Passionately led and developed a team of incredibly talented leaders and analysts

Boca Raton, Florida, United States

• Selected as a core and charter team member of a newly launched Digital Services Start-up Initiative named “BizBox.” Owner of financial strategy, go-to-market strategy, ROI, reporting, and acquisitions.
• Spearheaded business case write-up and presentation to CEO and CFO to gain approval and funding for start-up business
• Collaborated with Legal and Corporate Finance teams on valuation and deal structuring of M&A transactions in the digital services space
• Recruited, hired, and built a finance and strategy team.

Boca Raton, Florida, United States

• Selected as a core and charter team member of a newly launched Digital Services Start-up Initiative named “BizBox.” Owner of financial strategy, go-to-market strategy, ROI, reporting, and acquisitions.
• Spearheaded business case write-up and presentation to CEO and CFO to gain approval and funding for start-up business
• Collaborated with Legal and Corporate Finance teams on valuation and deal structuring of M&A transactions in the digital services space
• Recruited, hired, and built a finance and strategy team.

Boca Raton, Florida, United States

• Selected to manage a ‘Scrum Team’ of Developers, Business Analyst, SQ Analysts, and cross-functional resources to deliver new and enhanced functionality to the mobile apps.
• Developed business roadmap to drive omni-channel value proposition to the customer.
• Implemented the Amazon Marketplace project providing thought leadership.

Boca Raton, Florida, United States

• Responsible for the fiscal management, budgeting, reporting, and analysis for the $1.1B Ecommerce B2C business. Provided timely financial decision analysis and support to the Executive Vice President, Direct Channel.
• Developed an “online visitor to conversion” action-able Value Stream to identify key opportunity areas to improve conversion and provide meaningful insights to Ecommerce Leadership.
• Conducted what-if profitability modeling sensitive to category mix, top-line growth, margin, and changes in the cost structure.

Boca Raton, Florida, United States

Selected post financial crisis for strategic role in conducting competitive landscape analysis comparing high level financials with office supplies pure players to identify key areas of opportunities. - Identified and tracked Strategic Sourcing resulting in multi-million-dollar savings.

Boca Raton, Florida, United States

Boca Raton, Florida, United States

Master Of Business Administration - Mba, Business Administration And Management, General

Master Of Business Administration - Mba, Finance

Bachelor Of Commerce - Bcom, Business/Commerce, General