Responsible for developing and implementing the go-to-market strategy for Patient Cloud, Medidata’s patient mobile health solutions including eCOA, eConsent and Virtual/Decentralized Trials. Leader on Medidata’s Diversity In Clinical Trials Steering Committee - Medidata's internal initiative to develop the strategy, objectives and programming for industry-wide solutions addressing the lack of diverse representation in clinical trials.

Lead for scientific engagement,training and promotion prelaunch activities for ONTRUZANT, the first trastuzumab biosimilar launched in the EU and first oncology biosimilar for MerckLed the development of the scientific strategy, scientific platform, and thought leader engagement plan to maximize acceptance of Merck’s biosimilars within the oncology community, including leading EU/US advisory boards with oncologists and 1:1 Scientific Leader engagementsDeveloped and implemented training plan, resources and joint commercial/medical pre-launch training meeting in partnership with Global Medical Affairs and Global Training to ensure customer-facing personnel are well educated and able to clearly articulate the value proposition of ONTRUZANT.Led development of promotional strategy, positioning, messaging and campaign execution for launch of ONTRUZANT in partnership with EU regional/country marketers and headquarters cross functional teamsManaged advertising agency in the development of all promotional launch materials, including all print, digital and congress resources

Global marketer supporting Scientific Engagement and Promotional activities for Merck’s Inline and Launch Hepatitis C productsSpecial Assignment – Scientific Leader Engagement/Promotion Point for ZepatierLed cross-functional team in the development of the Scientific Platform that was validated by market research and external KOL input Marketing point partnering with R&D, Medical Affairs in scientific engagement planning and the development/ execution of a Clinical Research Update Meeting held at the American Association For the Study of Liver Disease Annual CongressProvided marketing content input for Global Commercial Strategy/End-to-End Advisory Boards Led agency of record selection and agency on-boarding process Led development of brand foundation/identity process to establish presence in a highly dynamic and competitive marketLed partnership and collaboration with R&D, Medical Affairs, Corporate Communications and priority launch markets to solicit input and feedback in key launch activities Inline MarketingPromotion point responsibility for the strategy, development and execution of global promotional resources for Peg Intron and VICTRELIS in the face of new competition

Multichannel Marketing Lead for Victrelis US launch, responsible for developing and implementing the multichannel strategy to increase reach and deeper engagement with HCV treaters in a highly competitive marketMultichannel Marketing Lead for US Customer Engagement Pilot supporting work of integrating personal and non-personal channels in the HIV customer segment to enhance customer engagement and optimize HCP-level incomeRecommended and led the development of integrated multichannel strategy for both the US and Global HIV/HCV franchises aligned to brand strategy Oversaw program performance, assessed promotional effectiveness, conducted training and presented ROI/business impact metrics to multiple stakeholders including senior management

Led the strategy and development of peer-peer programs delivered through multiple channels for SAPHRIS (US) and BRIDION (ex-US) Partnered with brand team, field sales and HSCs in the execution of Merck Medical Forums and Regional Symposia programsWorked with KOLS and medical education agencies in the development of content for speaker slide sets, OnDemand lectures and webcasts