Naima Fakhri Email & Phone Number

Karachi, Pk

- Strategy lead of Pond’s Hydra Active campaign on Traditional and Digital platforms.- Formulated 360-degree media marketing solutions by understanding the targeted audiences' behavioural and media consumption patterns during Covid-19.- Developed and Optimised campaigns on Digital platforms Facebook, Google, YouTube, Search etc- Devised core strategy for the Launch of Glow & Lovely Careers for Digital platforms.- Devised strategy to increase the penetration through the rural audience by utilising several communication mediums for the year 2022 for Skincare Category of Unilever.

Conducted a market research titled “Perception of Trade Tools and Discounts,” aimed at understanding how retailers perceive different trade discounts (e.g. flash sales) and what their views are on pricing of different categories and power SKUs in comparison to all Route to Market (RTMs): distribution, wholesale, B2B e-comm, IMTs/LMTs.

Karāchi, Sindh, Pakistan

- Developed effective communication platforms for clients and staff.- Inspired repeat-business from clients. - Conducted a thorough internal and external communication channel research to provide a 6-month scope and strategy for all major clients.

Karāchi, Sindh, Pakistan

Developed the ideation and creation of compelling content including website copy, blog posts, social media content, and service descriptions of clients based in Dubai.

Karāchi, Sindh, Pakistan

Assisted with all elements of producing paper at the National Desk including loggingtapes, coordinating scripts, researching stories, conducting preliminary interviews, and extracting raw data from news resources.