Naima Shabab Email & Phone Number

Dubai, Ae

United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

As a social media manager hired by Edelman for COP28, the most critical global climate conference in history, I played a pivotal role in spotlighting the UAE as a leader in sustainability. Under the astute guidance of COP President Dr. Sultan, I worked closely with various departments in COP28 communications and marketing to craft impactful messaging and keep 1.5°C within reach. My role required relentless effort - averaging one post every 7 minutes across platforms - but our team rose to the challenge. We ensured thoughtful, consistent messaging aligned with the event's ambitious goals. From eloquent speeches to panel discussions broadcasted live, we spotlighted the substantive conversations between global leaders driving real climate action. During crises, I provided steady guidance to maintain focus. Through late nights and early mornings, our strategic communication shaped perceptions of this watershed moment. By the end, unprecedented social media engagement rallied millions to urgent climate action. I'm honored to have contributed during this global turning point, where world leaders found common ground to protect our shared future despite the odds.

United Arab Emirates

As a licensed marketing consultant based in Dubai Media City, I specialize in advising SMEs and startups. My innovative Go-to-Market strategies consistently achieve a 30% average increase in market penetration and revenue. By harnessing research and analytics, I enhance customer engagement by 20% and boost conversion rates by 15%, empowering clients to significantly expand their market presence.

Rome, Latium, Italy

As a Co-Founder, I've blended my passion for South Asian cuisine with entrepreneurial zeal to establish athriving home-based catering service in Rome. A highlight of our journey was orchestrating the successful Bollywood Dance and Social Dining Experience in collaboration with Together Network. This event created an authentic cultural exchange, fostering connections among diverse attendees and strengthening the sense of community. Through Food4Soul_Casa, I've been dedicated to crafting not just flavorsome dishes, but also unforgettable moments that unite people through shared culture and cuisine.I envision taking Food4Soul global and introducing South Asian cuisine and dance culture worldwide, fostering community through a shared love of food and celebration.

United Arab Emirates

•Developed and executed cutting-edge digital marketing strategies for EdTech products and solutions,driving 30% increase in product adoption and 50% growth in market penetration.•Partnered with GLEAC, an Edtech startup, for their flagship program (YOMA) in collaboration with UNICEF, leveraging technology to revolutionize education and provide equal access to quality learning opportunities for over 10,000 students globally.•Collaborated closely with the CEO and investors of GLEAC on high-priority thought-leadership initiatives, resulting in the company being recognized as a leading innovator in the Edtech space, with a 30% increase in media mentions and industry recognition.•Established strategic partnerships with industry leaders such as FTW, Valaris, and Sharjah Capability to host industry talk shows and micro practices, showcasing GLEAC's expertise and thought leadership in the education sector, resulting in a 25% increase in brand visibility and industry credibility.•Boosted lead conversion rate by 15% and acquired targeted customers by spearheading sales enablement collateral for GLEAC's clients in Fintech, metaverse, data science, and sustainability.

Dubai, United Arab Emirates

Represented MMA in the MENA region to build their Membership portfolio. During my tenure I was able to onboard 8 new members. I also led and organized the SMARTIES MMA MENA Innovation & Creativity Days in Dubai on May 16-17 which was attended by 500 participants and 150 awardees from media houses, agencies and various businesses.

Dubai, United Arab Emirates

Led the Digital and outreach program for The Women’s Pavilion Dubai Expo 2020. My areas of focus included the development of event concept note, reaching out to the speakers for the events to be held at the Women’s Pavilion, designing, content management and posting events on Social Media handles(insta and LinkedIn) and email marketing to increase outreach of our events.•Led digital marketing and outreach for Expo 2020's Women's Pavilion•Organized 170+ events and curated 500+ diverse speakers•Managed social media and email campaigns achieving 60% open rate•Grew Instagram followers to 21.8K showcasing community management skills

United States

•SaaS organization - B2B•Spearheaded product launches for a B2B SaaS solution, directing messaging, positioning, and go-tomarket strategy. Increased product adoption by 25% post-launch.• Led website redesign and UX enhancements, improving user engagement by 30% and reducing churnby 20%.• Managed content calendar and SEO strategy, growing organic traffic by 35% year-over-year. Authoredblogs and guides optimized for keywords for the mortgage and appraisal industry in the USA.• Created and executed virtual product launch events. Secured 40+ new enterprise deals by positioningvalue propositions and differentiators.• Partnered with engineering and business analysts to gather customer feedback, product usage data,and buyer journey to plan product road - map. Launched new features that increased retention by15%.• Led weekly and monthly reporting across key metrics like traffic, leads, conversions, etc. using GoogleAnalytics, Moz, and custom dashboards. Developed measurement plans and optimized campaigns toimprove ROI by 25-35%. Leveraged data to provide recommendations on product and contentstrategy.• Awards: HWTech100 Mortgage - Most Innovative Technology Leader Award | ICE MortgageTechnology Innovation Award for Lenders' Choice

Karāchi, Sindh, Pakistan

Started a Home Food Delivery business with a partner. Fresh, organic, delicious gourmet food specially made with love creating Devine tasting bite of pure health.

•Spearheading marketing & communications of 7 companies under TPL Corp towards digital transformation•Was a Key player in devising various research objectives for the company which included new product launch, market testing, customer perception and Customer Satisfaction Survey with a third party.•Launched the 1st ever ecommerce channel in the tracking & navigation industry which earned the highest digital sales on Big Friday. •Led the strategy, content and launch of all TPL websites redesign, lifting organic visits by 22 %, engagement by 67%, and conversion by 86%.•Identified new digital channel opportunities to to increase digital sales footprint and revenue growth which included “TPL Trakker Affiliate Program” and TPL Life Muavin Program; Pakistan’s First “Virtual Agent Induction Module through digital campaigns, radio, print ads, and BTL activities.

I was in charge of creating marketing campaigns, engaging with the company's audiences on social networks, enhancing user experience, preparing marketing copy, generating qualified leads and monitoring analytics.

•Spearheaded the Sales Organizational Development Program and implemented the CRM module for the Sales Team •Developed and implemented a company-wide go-to-market plan, working with all departments to execute. •Initiated Management trainee Program in collaboration with HR, the e2e brand was highlighted at all business school job fairs and logistics forums.•Developed and built strong PR for the company and made sure the company and its management were highlighted in all leading newspapers.

•Launched successful corporate campaigns in Pakistan & Dubai that enhanced the brand image and emphasized the brand core values and its positioning in the eyes of our customers. “Golden Umbrella campaign” was highlighted in Aurora and various other brand & marketing magazines•Built and maintained upfront and cordial business relationship with company's key stakeholders including Media, Government, customers, internal audiences and shareholders.•Spearheaded the CSR program in Health, Education and rehabilitation, the biggest drive was for the 2010 floods in Badin and Kot Addu.•Executed the retail marketing program for Travel, motor & agriculture insurance whereby motor sales increased by 65% by 2013, travel market share was increased from 18% (2010) to 30% (2013) and new channels were developed for motor retail and agricultural insurance.•Designed and executed National Sales Event for consecutive 5 years, resulting in 12% company growth.•Led Corporate Perception research to gain consumer insight and translate into better service and improve image of the Company which resulted in 10% increase in overall sales turnover and 15% increase in operational services.•Created the brand identity of Adamjee Life and presented the marketing strategy to launch Adamjee Life in the market to the ALACL Board members.

Portfolio of Brands: Head & Shoulders, Pampers and Sony Ericsson• Managing and supervising my team in delivering exemplary customer service.• Organized activation plan for Pampers Desert Rose launch and supported the Pampers Babies World show on ATL.• Developed the Ramadan Abrar-Ul-Haq Campaign for Pampers which increased the sales by 10%.• Support the launch of Sony Walkman Campaign and Sony Tapu Javeri - 3 series Picture campaign.

Masters; Mba, International Business Policy

Master Of Business Administration - Mba, Food And Beverage Management