I’m the manager of Xaxis in Turkey with several years of experience in digital advertising both performance, traditionally and programmatically. Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels.

- Responsible for Affiperf; the programmatic pure player of Havas Group, combines the best of technology-driven machine learning with data-savvy human expertise to offer mass personalization solutions at scale.- Programmatic Strategy & Campaign Planning: Strong knowledge of DSP targeting capabilities, tech vendors, programmatic creative formats, data planning, and Campaign operations (including Trafficking, DSP Set-up, and .PMP troubleshooting)- Responsible for developing Programmatic Buying strategies for display and video advertising, on desktop and on mobile. Using the best RTB platforms in the world: MediaMath, DBM, Adform.- To optimize campaigns we add layers of data from the best Data Management Platforms DMP: Peer39 by Sizmek. Campaigns are also followed closely on our AdServers: Sizmek and DoubleClick Campaign Manager DCM / DFA.Earlier clients relationship management for LG Electronics, Fly Emirates, Swarovski and ING Bank- Manage operations across Display, including programmatic, Paid Search, Paid Social, including Facebook, Twitter & Snapchat, Affiliates & Aggregators.- Media strategies / Direct Sales- Publishers commercial relationship - media planning/buying- Creative agencies coordination- Data gathering & analysis (media landscape, markets analysis, competitive analysis...)- Campaigns follow up / Ad Ops (Pre/post campaign data analysis, campaigns setting up, optimizations, final reports, learnings & recommendations)

- Accelerating growth in leads through digital performance channels (SEM, Affiliate, Banner, YouTube)- Driving new app downloads and usage for Domain- Implementation of digital push marketing technologies - Management of third party performance technologies- Developing audience insights and providing ongoing analysis for performance campaigns

- Defining the Google Advertising Strategy for the clients- Managing and optimization Google Adwords Accounts of several global brands likeHyundai, - Danone, Axa, Reckitt Benckiser, Philips, LG, Volvo and local brands like IstanbulBilgi Üniversitesi- Coordinate transfer of incoming and outgoing internet information.- Compile and organize website traffic data using tracking tools.- Performance Marketing & User Acquisition- Track report, and analyze website analytics and PPC initiatives and campaigns.- Research and analyze competitor advertising links- Collect and analyze data, identify trends and insights in order to achieve maximum ROI inpaid search campaigns.

- Managing/Managed Google Adwords / Social Media advertisement accounts of more than 20 global brands- Media Planning and buying for across all networks- Performance Marketing & User Acquisition- Digital Media & Strategy Planning for brands on all sectors on yearly or launch basis- Professional Traffic&Web Site Reporting - Analysis & Optimisations based on Brand Goals (Funnels, A/B tests,Conversions)- SEO Services&ConsultancyManaged Accounts&Brands:Peugeot, Anadolu Hayat Emeklilik, BNP Paribas Cardif Emeklilik, Deustche Bankdb-X markets, BKM Express, Ballantine's, Tefal, Rowenta, Lagostina, Moulines,Istanbul Bilgi University, EnerjiSA, Message Marketer, Clinique, Darphin, Intel, Mobee, Tura Turizm, Luftansa, Austrian Airlines, Estee Lauder, Bobbi Brown, MAC.