• Developed marketing social strategy and best practices across key platforms, continually optimizing for HEIR platform updates and evolving business priorities.• Led partnership between marketing and content production team to inform strategy and social-first content across media reactive, athlete planning, and brand defining campaigns• Executed strategic framework for Instagram and Twitter channels and established best practices for consistent content that led to an increase in content and 6,000 follower growth in 6 months• Produced content such as HEIR athlete interviews, HEIR short films and HEIR brand activations• Maintained the HEIR website presence by briefing design, posting messages, answering posts and monitoring responses• Drove digital strategy and execute seasonal marketing plans for HEIR athletes and influencers to be used for promotional products and help grow target social audiencesKey Marketing Campaigns: NFT NYC x NBA Draft Experience, Lonzo x Don C Interview, Anthony Edwards Fan Experience, NFT JAM, 23 Day, Jumpman LA Bull Run, Lonzo Ball NFT LaunchKey Influencer Campaigns: Lonzo Ball, Lavar Ball, Anthony Edwards, Amari Bailey, Bennedict Mathurin, Josh Okogie, Don C, Jeffery Jordan, Ja’Kobe Walter, Elliott Cadeau

• Created website, app, and email digital channels to drive $175 million in revenue and achieve 100% sell through of 800K pairs for Air Jordan XI Jubilee campaign.• Successfully drove high viewership and engagement for Jordan Brand’s livestream show, The Encore, resulting in over 8.5M total views, 22.6M video views, and a nomination for the Bronze and Audience shorty award.• Achieved a 29% sales gain for Jordan Basketball and Retro categories in FY23 by implementing Global Digital Marketing strategies that focused on authentic storytelling and 100% product sell-through.• Implemented SEO & keyword research strategies resulting in a 25% increase in website visits for Jordan Homepage, Basketball, & Community pages.• Generated 25% increase in brand awareness by developing digital campaigns across Youtube, Twitch and Instagram for Jordan brand.• Maximized campaign conversions by 18% through successful licensing of high-quality photos and online marketing materials for The Last Dance documentary.• Led Jordan Brand Global Digital Marketing Plans for Jordan Basketball and Retro categories, ensuring authentic storytelling and 100% product sell through• Developed seasonal marketing campaigns with agency partners to drive top of funnel messaging and lower funnel product and membership conversion• Channel lead for Youtube and Twitch pushing Jordan brand into innovative spaces ensuring a full funnel and strategic approach across the digital ecosystem• Partnered with Jordan Brand Entertainment Marketing and Sports Marketing to elevate product storytelling for Jordan Brand key signature athletes, influencers and entertainersKey Marketing Campaigns: ’The Last Dance’, Luka 1, Air Jordan 11 ‘Jubilee/Adapt’, Air Jordan 1 ‘ Mocha’, Air Jordan 35, Air Jordan 36, Jordan Delta 1, Jordan Delta 2,Key Influencer Campaigns: Michael Jordan, Luka Doncic, Jayson Tatum, Zion Williamson, Rui Hachimura, Chris Paul, Carmelo Anthony, Brad Beal, Russell Westbrook, Victor Oladipo

• Managed 500+ email campaigns generating over $15M in revenue• Interfaced with Jordan Brand clients on a weekly basis, while providing excellent customer service in line with eROI values• Collaborated with Account Managers to guide client work, including: Ensuring testing email plans discussed are feasible from a production POV, providing Jordan Brand email reporting, vetting and tracking Jordan testing plans

• Responsible for over $30 million dollars of purchase order activity• Provided PO support/troubleshooting for 12 active Nike categories• Managed vendor relationships and conduct business research task

• Led process of identifying, developing, and implementing business processes that improve profitability• Assisted Operations Manager to strategically plan and execute 2015 Basketball/ Volleyball Tournaments• Reconstructed 2015 YESS website and Beaverton Courts Promotional Flyers

• Created 2014 Football Footwear EQ Poster sent to Direct School’s and LPM’s• Worked closely with Sr. Product Manager on strategy execution for 2015 uniforms and footwear• Created 2014 Strategy Game Timeline Deck for Company Sales Meeting• Led focus groups with top high school athletes, compiled data and reported findings • Shipped Football samples to Direct Schools and LPM’s for Global Sales Team• Participated in event preparation, uniform distribution, and award facilitation for Texas 7v7 Event.• Assisted Digital/Comms team with 2014 hype video• Actively updated 2014-2015 promo cleats line list• Led focus groups with top high school athletes, compiled data and reported findings• Actively processed invoices for US Sports BU• Facilitated uniforms and mannequins for AD visits• Created 2014 NFL/NCAA/High School Schedule Grid

• Proactively created opportunities for new business through sales/referrals from existing clients• Assisted Senior Sales staff with event planning to increase ticket sales and promotional initiatives• Sold ticket products that included season, group tickets, and hospitality packages• Conducted research for Senior Sales Coordinators on programs relative to sales, revenue, and inventory • Organized complimentary vouchers to determine if additional sales could be generated

• Provided visionary leadership and creative direction for staff, vendors and volunteers in the design, manufacturing, marketing, PR, promotions and sales of Jealous Clouds apparel and merchandise• Responsible for building an effective team, setting the budget and identifying partnership opportunities to advance the Jealous Clouds brand

• Assisted staff with filing and system updates for all potential recruits• Analyzed, evaluated and provided feedback on highlight films• Provided weekly reports on recruits/player development• Processed current statistical data available for staff on the progress of new recruits

• Worked in Finance Department as an IT Troubleshooter on hardware and software assignments• Spearheaded customer relations by receiving and logging all inquiries regarding applications and products

• Provided dependable, responsive financial services and accurate financial information in a friendly and efficientmanner to NW co-workers and to members of the NeighborWorks• Networked in order to safeguard the assets and resources entrusted to NW by federal taxpayers and numeroussupporters in the private sector.

• Acknowledged all customers and ensured 100% floor coverage• Aimed toward a high level of product and sport expertise• Embraced service training and product programs• Consistently provided customer feedback and product outs to management; Built a repeat customer base