1. Manage all digital initiatives and workflows for the Sales, Marketing, and Branding teams.2. Refine sales processes through extensive customization of Salesforce Sales Cloud and by developing APIs to integrate with our Booking Platform (Myra Homebuying Hub) and Slack.3. Introduce innovative solutions to the team, enhance existing platforms, and ensure seamless integration to streamline processes and facilitate effective communication.4. Partner with General Managers across different Business Units and Department Heads to deliver and execute digital strategy and solutions.

1. Take ownership and manage all platforms and services utilized by the marketing team, including Sales Candy, Salesforce (Sales Cloud), Zapier, Mailchimp, Domains, Hosting, and Cloudflare, among others.2. To enhance lead generation opportunities through digital channels while improving lead visibility and ensuring data integrity.3 Research and implement new platforms to support the Sales and Marketing teams, such as ActiveCampaign for marketing automation, WhatsApp for Business API to improve communication with leads and homeowners, and Smartlook for monitoring website usage and optimization.4. Build, train, and develop a team of web developers who share a common vision of delivering exceptional solutions.

1. E-Commerce Developeri. Constantly working on improving company's e-commerce website; adding better features, optimizing page layout and speed, and providing consultation and ideas for online campaign. ii. Analyzing Google Analytics and Facebook Pixel data to improve online sale performance.2. Digital Marketingi. Running, managing and optimizing Facebook Ads.ii. Analyse social media metrics and create monthly reports analyzing growth and creating optimization strategies.iii. Develop EDMs and lead email marketing strategy using MailChimp.

1. Back-End Programmeri. Worked on projects for Spotify (Spotify On Stage), Panasonic ( Panasonic Lunar Giveaway 2014), Hong Leong Yamaha Malaysia (Online Store), Urbanscapes Malaysia 2017, Sunway, OIB, Unipac Engineering, Ecobrown, Duchess & Co, Carput and Kenji Chai to name a few. ii. Most of the projects were done on Wordpress, Shopify, Prestashop, Pure PHP and Yii Framework. 2. Backend Programmer & Dev Opsi. Internal department position in affect September 2015 onward.ii. Tasked to purchase and manage servers for clients, creating and managing local, staging and production environment.iii. In-charged of all application deployment for all environments.3. Backend Programmer & Dev Ops cum Infra Leadi. Company wide position in affect December 2016 onward.ii. Tasked to improve the office's network capabilities (network upgraded to Enterprise Level) and adding internet redundancy for smoother operation (combining TIME Fiber with Maxis ISP).iii. Upgrade and manage hardware and software for internal NAS for backup purposes of entire office.4. Othersi. Guided new colleagues from other departments to understand website development's process flow, and assets requirements and specification for web development.ii. Trusted to manage small projects with short turnaround.iii. Left the company as the 5th longest serving employee.