Responsible for the brand building, communication campaigns or activities to solve business problems of designated clients. Inspect and get clarity on client briefs and supervise research activities to assist the brainstorming sessions for planning and creative teams. Ensure alignment among creative, media and production teams in crafting content ideas. Devise action plans for amplifications, engaging events & activations, innovations in different mediums to achieve campaign goals effectively. Guide team members in financial planning for business growth. Training and assisting team members for skill-development and evaluate their performances for personal and professional achievement of goals.

Cluster Lead of a strategic planning unit that takes care of 30+ brands from diverse categories with their ATL, Digital and BTL communications.Analyze Brand/campaign briefs and assist the brainstorming sessions for defining activities to establish the communication path to solve the business problems. Supervise quantitative/ qualitative research, online-desk research, field survey and visual research for identifying possible insights. Planning activities to activate the communication strategies through digital amplification, engaging events & activations, innovations in media to ensure reach and quality leads, ideas to increase PR value ideas as 360⁰ solutions for the brands assigned to achieve business and campaign goals.

1.Be accountable for work conducted for the nominated clients in terms of analysis, report delivery, fieldwork briefing, questionnaire design etc.2. Assist business development activities such as proposal preparation and credential presentations.3. Preserve Nielsen's quality standards through quality checks on deliverables for alignment to request and accuracy.4. Integrate multiple data sources to answer business issues.5. Maintain an accurate and up-to-date knowledge on research techniques and Nielsen software applications.6. Assessing client budgets, tracking bills and creating financial plans for adhoc projects.7. Provide technical and administrative support to clients with Nielsen RMS program and software.

Contributing to the development, planning and execution of a high-quality curriculum, monitoring and evaluation students' progress, administering academic schedule, course distribution, assigning examination invigilation duties and supervision of Internship research/reports in Marketing discipline.