• Led Marketing Analytics Projects.• Worked on calculating the treatment effects for each KPI and developed an excel based tool to determine the effect of a treatment or customer behaviour.• Solved the business problem using ML and Statistical tools and techniques such as calculating the Forgone sales, impact on the branches due to Covid pandemic, Geo-level data analyses.

• 3 years of experience in Life Sciences vertical across all the functional areas in Sales and Commercial Operations portfolio.• Led ROI Estimation projects. Used Regression and TG-CG methodology to perform ROI. And developed an excel based ROI simulator tool to determine the profitability based on specific investments made on different channels.• Handled Sales and Commercial Operation projects. Performed customer segmentation and targeting using k-means clustering based on their writing pattern, market decile, managed market contribution, geographical accessibility to help the sales representatives in targeting specific clusters of customers for specific campaigns.• Worked on Web Scraping project. Scraped the websites and downloaded all the relevant web pages linked to the particular website and performed in depth scraping of each URL up to 4-5 depth. Used Beautiful Soup for pulling data out of HTML and XML files and searched for Tags contains information. Scraped the URLs from the tags and removed all the duplicates URLs before downloading the web pages using key-value approach.• Worked on rationalising the KPIs by identifying the success factors. Led the migration process from excel based reporting done on SAS to SSRS online platform to cater to client’s reporting needs as a strategic SME by creating wireframes and mock-ups to highlight the process flows and interfacing with multiple stakeholders, across Development, Design and Analytics domains to ensure quality and timely deliveries.

• Worked on designing and developing client interface.• Implemented batch codes for employee defined benefits and defined contribution plans for various clients.• Performed gap/impact analysis and contributed to the creation of supplemental requirements, building low-level technical specifications for a particular platform and/or service solution.

Research Analyst, part of Market Research Team • Worked on statistical analysis using SAS and SPSS.• Worked on SPSS Requests and MDF (Meaningful factor difference Analysis).• Worked on BPS (Brand Power Score) Data Manipulation at SPSS & Table level.• Worked on data analysis & data validation, created summarised reports as well as ad-hoc reports through SAS.