Senior Manager - Digital Acquisition
- Lead user acquisition on Mobile App and website through digital paid channels ( Google, Facebook, SEO, ASO etc.) -Spearhead product launches with go-to-market strategy (channel activation, brand, creative, content)-Monitor and optimize key campaign KPIs(Funnel, CTRs,CPL,COA etc.) to drive sales at the optimized cost of acquisition-Drive cross-functional projects to bring together brand goals and consumer needs- Analyze consumer data to optimize & sharpen campaigns & ensure they are on budget