Marketing Lead

Few Marketing/Branding initiatives taken at ATI: Analytics Discussion Forum: An event conducted offline for students wherein industry experts were invited to lead the discussions and give the students an exposure to the real analytics and business world every weak without much cost involved Website Revamp Initiative: Prepared design documents for all the WebPages of the existing site to make it look more clear, precise, attractive and more informative  Voice of Students (Customers) Initiative: To understand the feedback of customers and act accordingly to exceed expectations after analysis. Retail Sales Gap Analysis: Did a fortnightly analysis on the sales calls for understanding to what extent are the standard selling points and USPs being used by the Sales team all over the centres Welcome Kit Initiative for new students for high quality customer experience PR initiative  Designed New Student Certificates, Brochures, prospectus Prepared around 15 Corporate + Retail sales collaterals and presentations Social Media initiatives Worked on Facebook and LinkedIn pages and groups of the Organization and achieved a good number of new fans every day  Handling the Brand Existence Online and Offline (Facebook page, LinkedIn Group and free classifieds to get cost free exposure as much as possible), Public Relations, Vendor Management and therefore Cost Optimization

"Patience is a virtue" said a famous person and this is one quality which I feel helped me immensely in the Operations and Sales role that I executed for 19 months at ATI. Never knew the importance of MIS before taking up this job. When sales and customer delight dropped, MIS came to the fore and showed the path. Created innovative MIS, especially for collections and bad debts. Revenue grew at a robust rate during my tenure at the organisation. Within a year of joining as Retail Sales Manager Bangalore the Start-up organisation Analytics revenues increased 3 folds for Bangalore territory Promoted to 2 strategic roles within last 2 years, the last one being Sales and Marketing Manager. Handling the P&L of all india centers Optimized the Class scheduling with very rare deviations required in future, satisfying both revenues and ops perspectives Prepared and implemented strategic and innovative but at the same time realistic marketing/branding plans for the organization Took quick strategic decisions through the Trend Analysis of the customer database and feedbacks to get in absolute quality customer service wherever possible and bringing in innovation at every step Training the sales team on lead conversion skills and techniques Optimized and standardized the MIS and reporting system of the organization to track the pending collections or bad debts and recovered maximum possible collection Forecasted the sales and collection for the centres

This is where it all began when I had no clue what corporate world was all about. Frankfinn taught me customers are indeed the kings (I now understand what Gandhiji said) and customer delight is of paramount importance for a business. It also taught me that honesty and transparency is the best policy to grow a business as well... Promoted to the position of Counsellor within 2 months of joining the organisation as FOE at Frankfinn Institute of Air Hostess Training, Varanasi  Conducted 80-90 presentations on careers in the Aviation, Hospitality and Travel industry at the centre as well as remote areas Interviewed and counselled more than 1000 aspiring professionals as per the industry standards