Naina Tomar Email & Phone Number

Gurugram, Haryana, India

- Own a 7cr portfolio (Fish Oil, Multivitamins, Women’s Protein & others) for the brand HK Vitals. - Responsible for growing the ProteinUp Women category by 11% MOM (May-July), shift in EBIDTA from -30% to -22% (May to Aug) for the categoryUsed consumer calling insights to modify the influencer ad messaging that led to this growth. Taking the category offline next.- Launched a new weight management brand, Incredio with meal replacement shakes and protein powders. Scaled the slim shakes to a revenue of 20lacs in 3 months from launch.

Gurugram, Haryana, India

- Was responsible for the Women’s portfolio (Multivitamins, Skin & Hair Supplements) for the brand TrueBasics, with product positioning, pricing, channel wise communication and NPDs. - Launched 5 products (Advanced Biotin, Keratin, Marine Collagen, Women’s Sexual Drive, UTI Support) post extensive research; 3 Skin Care Serums launched in April ’22- Led the GTM for the products including pricing, distribution channel setup & targets; coordinated marketing efforts with the marketing team- Brand Content & Communication - lead a team of 3 for all communication and design for Amazon A+ Content and own website for the entire brand

Gurugram, Haryana, India

-Managed end-to-end digital marketing solutions for 5 ongoing clients- both B2C and B2B-Coordinated SEO, Paid Marketing and Website Design for client delivery-Responsible for Social Media Marketing (Facebook, Instagram, LinkedIn)

Gurgaon, India

-Led Content Marketing efforts for the largest category at Limeroad (Ethnic Women ~45% of overall GMV) to drive conversion -Email Marketing- Responsible for customer focused communication to 80,000 users daily-Launched and managed influencer marketing¬¬- on-boarded a community of 40 influencers-Managed Social Media Marketing for my category-PR- Managed all PR articles and contest projects across publications such as Femina, Cosmopolitan, Deccan Herald, Vogue India, Elle, LBB, Popxo and Big Boss season 13

Mumbai Area, India

-Sketched and developed ensembles for Women’s and Men’s wear, for Volvo S90 Fashion Show, Nov ‘16 and CPAA (Cancer Patient Aid Association) Charity Fashion Show, Feb ’17-Managed their sampling production unit, leading my team of 12 members.

Mumbai, Maharashtra, India

-Worked on product development with US buyers like Maurices, Charming Charlie for scarfs, neckerchiefs, skinnies and kimonos; developed CAD designs for scarves for the in-house brand Sandy & Sid in New York-Designed and developed Women's wear and Kids wear, developed Buyer's samples and proto samples. Clients- UK Buyers: George, Esprit, Monoprix, Bonprix, Hoss-Managed the internal design team for the mood boards for the concept and themes of the respective season, analyzed past sales pattern to anticipate trends in consumer buying pattern

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Master'S Degree, Fashion/Apparel Design

Activities and Societies: Vogue Honours, motion picture competition in jaipur.

Bachelor'S Degree, Psychology

Activities and Societies: Art Soceity, College Fest organisers.

10+2, Humanities/Humanistic Studies

Activities and Societies: Art and Craft soceity, Bharatnatyam inter school competitions, Fine Art, Badminton.