- Own a 7cr portfolio (Fish Oil, Multivitamins, Women’s Protein & others) for the brand HK Vitals. - Responsible for growing the ProteinUp Women category by 11% MOM (May-July), shift in EBIDTA from -30% to -22% (May to Aug) for the categoryUsed consumer calling insights to modify the influencer ad messaging that led to this growth. Taking the category offline next.- Launched a new weight management brand, Incredio with meal replacement shakes and protein powders. Scaled the slim shakes to a revenue of 20lacs in 3 months from launch.

- Was responsible for the Women’s portfolio (Multivitamins, Skin & Hair Supplements) for the brand TrueBasics, with product positioning, pricing, channel wise communication and NPDs. - Launched 5 products (Advanced Biotin, Keratin, Marine Collagen, Women’s Sexual Drive, UTI Support) post extensive research; 3 Skin Care Serums launched in April ’22- Led the GTM for the products including pricing, distribution channel setup & targets; coordinated marketing efforts with the marketing team- Brand Content & Communication - lead a team of 3 for all communication and design for Amazon A+ Content and own website for the entire brand

-Managed end-to-end digital marketing solutions for 5 ongoing clients- both B2C and B2B-Coordinated SEO, Paid Marketing and Website Design for client delivery-Responsible for Social Media Marketing (Facebook, Instagram, LinkedIn)

-Led Content Marketing efforts for the largest category at Limeroad (Ethnic Women ~45% of overall GMV) to drive conversion -Email Marketing- Responsible for customer focused communication to 80,000 users daily-Launched and managed influencer marketing¬¬- on-boarded a community of 40 influencers-Managed Social Media Marketing for my category-PR- Managed all PR articles and contest projects across publications such as Femina, Cosmopolitan, Deccan Herald, Vogue India, Elle, LBB, Popxo and Big Boss season 13

-Sketched and developed ensembles for Women’s and Men’s wear, for Volvo S90 Fashion Show, Nov ‘16 and CPAA (Cancer Patient Aid Association) Charity Fashion Show, Feb ’17-Managed their sampling production unit, leading my team of 12 members.

-Worked on product development with US buyers like Maurices, Charming Charlie for scarfs, neckerchiefs, skinnies and kimonos; developed CAD designs for scarves for the in-house brand Sandy & Sid in New York-Designed and developed Women's wear and Kids wear, developed Buyer's samples and proto samples. Clients- UK Buyers: George, Esprit, Monoprix, Bonprix, Hoss-Managed the internal design team for the mood boards for the concept and themes of the respective season, analyzed past sales pattern to anticipate trends in consumer buying pattern