As the Ecommerce Director for Samsung Middle East & North Africa i oversee the Customer experience and Growth of the Online Business across categories. Prior to Joining Samsung i worked with Amazon as a Category Leader for 4 years handling Saudi Arabia and UAE, I oversee the growth and profitability of the Beauty category, one of the fastest-growing and most competitive segments in the e-commerce industry. My core responsibilities include developing and executing category strategies, managing vendor relationships, Increasing product assortments from premium beauty brands, driving customer acquisition and retention, and leading cross-functional teams. I have successfully launched and scaled multiple beauty brands and products, increasing the market share, revenue, and customer satisfaction of the category. I am passionate about delivering the best shopping experience for the customers and creating value for the stakeholders. I directly manage a passionate team of 7 Senior category managersPrior to joining Amazon i have worked in various Brand and marketing leadership roles in Philip Morris International , Nokia Middle East and is motivated to build GTMs, creating customer value and building high-performance teams.Core competencies include Product Development, Merchandising, Sales Management, Fast-Moving Consumer Goods (FMCG), Forecasting, Procurement, Product Management, Market Research, Purchasing, Analytical Skills, Brand Management, Pricing Strategy, Business Planning, Marketing Management, Market Analysis, Inventory Management