Identified and secured influencers for Corona Boxing, Way of Wade, and Lugz, generating awareness and over 100M impressions through curated content. Led collaborations for Lugz shoe programs and managed Direct TV’s NFL Super Bowl Super Saturday celebrity and influencer program. Spearheaded EA Sports celebrity partnerships during NFL Super Bowl LI, LII, LIII and created Bleach Report’s The Drop Up influencer program. Developed social media strategies for Way of Wade, Corona Boxing, and Lugz, increasing platforms by over 250%. Planned and executed brand events for Way of Wade and managed consumer experiences for Lugz at marquee events like Rolling Loud Festival and SXSW Music Festival.

Successfully curated over fifty events, including brunches, upscale parties, and a birthday bash for Ne-Yo, attracting crowds of up to 500. Utilized social media expertise for successful marketing campaigns. Spearheaded decisions on budget, location, and set-up, supervising event production with sponsors and teams. Attracted vendors and sponsors like Ciroc, D’usse, Hpnotiq, and Mikey’s Like It Ice Cream to increase growth and reach.

Orchestrated the Mr. Flawless x Nike Air Max Con collaboration, securing features at NYC's Air Max Con and on Nike.com. Spearheaded the 6th Ave God campaign, utilizing grassroots and social media tactics to generate over 70M impressions. Oversaw collaborations and curated release events for projects such as Flawless X Fila, Flawless x Diamond Supply, and Mr. Flawless for G-shock, significantly driving awareness. Managed social media accounts, increasing the following by over 100k and driving engagement, while also handling print press features in major publications like The New York Post, The Daily News, Vibe Magazine, The Source, and XXL.

Collaborated with Team Epiphany to develop a robust brand awareness strategy for the Hpnotiq Nightclub Program. Assisted accounts in achieving targeted distribution goals by crafting unique promotional plans for drink features and menu placements. Built relationships with influential mixologists and bartenders through incentive strategies and created bi-weekly marketing and sales recap presentations.

•Assisted the planning and execution of brand sponsored activations for marquee events (e.g. NFL Super Bowl, NBA All Star Weekend, Hot 97 Summer Jam, 2015 MGM Fight Weekend) gaining over 60 million Digital Impressions•Created and presented post-campaign insights and key performance metrics recaps•Managed monthly budgets, expense reports and vendor invoices, etc.•Collaborated with social media team in effort to increase following and engagement with social media tactics for NBA Step Into The Circle and Extended Summer campaigns generating with 30+ million impressions