Digital Marketing, Search Engine Marketing (SEM), Social Media Marketing (SMM), Google Ads Management (Search & Shopping Ads), Email MarketingResponsibilities:Managing day-to-day operations of Adwords and/or GDN campaignsEnsuring client satisfaction, quality of service and accuracy of reportingTracking performance metrics, ad spend, ROI, budget spend and conversionsManaging the bidding strategy, budgets, budgets bids and keyword bid strategisManaging customer service inquiries and escalationsProviding customer support to all levels of the company

Supervised overall digital media strategy & campaign of the annual media conference. Supervised strategy development and execution of plans for the annual media conferences FocusPK 2016 & 2017. Liaison with government officials, sponsors, PR & event management companies. Responsible for the coordination with speakers, moderators, committee members, publications, vendors etc.

• Liaison between senior management, employees, and clients to ensure proper lines of communication critical in addressing a myriad of problems and issues requiring immediate attention and resolve• To execute company’s media relations and internal communications strategies • Managing day-to-day external and internal activities to support overall organizations objectives, policies and procedures. • Brief senior management on emerging news & media issues• Coordinate, organize and manage all media events • Managing Weekly Departmental Meetings• Preparation & Circulation of Minutes of the meetings• Managing Local & International Travelling Plans of COO• Follow up of different tasks assigned by the COO

Communication with the members of the association. Deal with the complaints of the members as well as other media professionals.

• Responsible for communication with the clients• Business development for the audio studio• Liaison with the Voiceover Artists• Taking care of all media related activities • Designing & development of different packages for audio studio• Organizing & supervision of media events • Coordination with the artists• To take care of all the media related activities of the company• Responsible for overall operations of the organization

Operations / Management:• Managed day to day affairs of the Association• Communicate & coordination with the members of the Association• Organized meetings of the Executive Committee• Prepare & circulation minutes of the meetings• Coordination with the following sub committees:1. Arbitration Committee2. Finance & Legal Committee3. PR & Marketing Committee4. Special Projects Committee• Registration of the complaints for the members of the Association • Organized events & seminars to facilitate the members. Some of important events are:1. Media Get Together “AAO AAM KHAIN” – June 20102. Seminar on Digital Cinematography – May 20103. Fund Raiser “Amma Kay Hath Ka Khana” – May 20104. UPA Participation at Dawn Media Expo – February 20095. A Seminar for GAZA Issue - January 20096. The UPA Get Together with Governor Punjab – December 20087. The UPA Get Together with Governor Sindh – October 20088. A UPA Delegation to FICCI-FRAMES, Mumbai, India – March 2008Publication:• Interviewed different media personalities for the UPA Magazine• Arranged ads. for the Magazine• Collection of different news for the Magazine• Supervision of over all the layout & design of the Magazine• Providing assistance to the PR & Marketing Committee

• Coordination with TV and Radio broadcasters• Communication with the Government Agencies on media issues• Coordination with the advertising agencies• Assisting the Executive Director • Organizing the meetings of the “Board of Directors’• Liaison with the members and to keep them up-to-date with new developments and events related to electronic media

• To keep the sales moving upward • Development of new areas for business• To make sure stock availability at distributor end• To make sure availability of stock at retailers end• Taking care of different sales promotion activities

i) Public Relations & Event ManagementI have gained valuable experience at PAS which is the prime platform in the country to protect the brands’ goodwill through uniform bylaws of country’s’ blue chip companies and their role in modern hi-tech media communications.My major responsibilities were:• Event Management liasioning with top multinationals and organizing the event and media related exhibitions• Written and verbal communications with the departments’ heads for evaluation and allocation of annual budgets for electronic and print media• To conduct workshops on vital issues of electronic and print media, some of important events are as under:i) Workshop on “Media Buying House – Role and Responsibilities”ii) Workshop on “Major Research in Pakistan”iii) Seminar on “How Great Brands Happen”iv) Seminar on “Communications in the New Millennium”v) Press Ads Exhibition “Rewind – Exhibition of Press Ads of 70s and behind”vi) Executive Development Program on “Client – Agency Relationship”ii) Secretarial AssignmentsMonthly and Annual Board Meetings:• To manage and organize Council Meetings and Annual General Meetings of board comprising 40 members from leading multinationals, some of them were: Citibank, English Biscuits, Gillette, P&G, Reckitt Benckiser, Unilever etc.Sub Committees’ Meetings• To coordinate and organize different committee’s meetings established for specific projects• Keep tracking the target with objectives and goals • To register complaints for members of the Society to protect brands goodwill and assist the Executive Director for substance for lodged complaint