Najha Oliveira Rodrigues Email and Phone Number
Najha Oliveira Rodrigues personal email
- Valid
Digital Marketing Professional ProfileI am an experienced digital marketing professional with solid roles as a Digital Marketing Analyst, Marketing Manager, and Traffic Manager, focusing on Facebook Ads, Instagram, and Google Ads campaigns. My goal is to provide strategic insights and in-depth performance analyses of marketing campaigns to enhance key metrics such as response rates, conversion rates, revenue, and ROI.Key Skills:Analysis and recommendations for optimizing marketing strategies and tactics, delivering actionable insights to business leaders.Identifying opportunities to accelerate the performance of products and services.Experience in developing data models to predict and measure marketing campaign success.Ability to work in fast-paced environments, meeting deadlines with attention to detail.Exceptional written and verbal communication skills in Portuguese, currently improving English proficiency.Technical Experience:Over 2 years of experience with Google Analytics and Google Data Studio for data analysis and visualization.Proficiency in modern BI platforms such as PowerBI.Extensive knowledge in report automation, demand generation marketing, and growth strategies.Experience using major advertising tools such as Google Ads and Facebook Ads.Social Media Experience:Proven ability to build and scale digital marketing campaigns with a focus on performance, conversion, and new customer acquisition.Experience working collaboratively with cross-functional teams, building strong relationships with stakeholders.Deep understanding of digital channels, audience segmentation, bidding strategies, A/B testing, and key performance indicators (KPIs).Education and Training:Bachelor's degree in Marketing.Hands-on experience in internal marketing, digital campaigns, email marketing, and sales team development.Solid experience in performance reporting and analysis to optimize campaigns.
Linka
View- Website:
- agencialinka.com.br
- Employees:
- 37
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Head De PerformanceAutônomo Dec 2023 - Present
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Analista De Marketing DigitalLinka Aug 2022 - PresentSão Paulo, Brasil -
MarketingNajha Oliveira Rodrigues Mar 2018 - PresentMontes Claros, Minas Gerais, Brasil3 years - Creating detailed reports to measure marketing programs;3 years - Digital Marketing SpecialistPreparation of campaign results presentations to share insights with companies;Regular reporting that ranges from detailed views to executive summaries that will help inform decisions across the team for ongoing optimizations;Growth marketing, working to generate new leads. Experience in running A/B tests, optimizing funnels and developing metrics;Conducting new experiments to keep the results growing;Skills:Providing insights into the performance of marketing tactics, strategies and campaigns and key findings/learnings to business owners and leaders;Identify opportunities to accelerate performance in the companies' products and services;Recommendations based on analytics to increase the success of marketing campaigns by increasing KPIs, improving metrics like response rates, conversion rates, sales revenue, ROI, etc.Attention to the details; Well-organized to meet deadlines in a fast-paced environment;Development and work with data models;Ability to work in a team environment;Excellent written and verbal communication skills (Portuguese), Studying the English language;
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Digital Marketing Manager/ Social MediaNajha Oliveira Rodrigues Mar 2018 - PresentMontes Claros, Minas Gerais, BrasilResponsible for delivering project management excellence on key strategic initiatives through disciplined execution. Able to oversee the impacts, interdependencies and timelines between functional teams.Ensure project initiatives meet the goals and objectives set forth by the senior and executive leadership teams.Experience with building & scaling digital marketing campaigns across both web;Comprehensive in performance marketing, conversion & new customer acquisition;Proven success working cross-functionally & build collaborative relationships with multiple stakeholders;Proficient knowledge of online measurement & key performance indicators with an ability to analyze campaign performance, discern actionable insights, apply optimizations & share learnings with key stakeholders;Comprehensive understanding of various digital marketing channels, audience segmentation, targeting, attribution & how it ties into marketing goals;Experience with a variety of ad formats & campaign types, including bidding strategies, A/B testing frameworks, web;Experience using data or business intelligence (BI) tools such as Google Sheets/Excel, Google Data Studio, Looker, Tableau or Mobile Measurement Partners (MMP) to validate campaign performance;Experience working with Google Ads, Facebook Ads Manager, Apple Search Ads & other paid channels.Experience with SEO programs/plugins, social media management programs, MailChimp, Asana, GSuite, Canva, Adobe Creative Suite, WordPress.
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Marketing ScientistV4 Company Aug 2021 - Aug 2022Montes Claros, Minas Gerais, BrasilProvide and optimize global paid media strategy, by channel, to meet professional lead generation and e-commerce goals, and deliver positive ROI for the company;Structure a new sales process through paid digital media, allowing you to have a more robust view of expenses and opportunities;Quarterly and annual overview of digital, strategic and tactical campaign activation, developing and launching a global paid search strategy broken down by individual products that drive improved metrics and efficiencies;Analyzing key digital metrics and KPIs i.e. CPC, CTR, CPL etc. on paid platforms like Google, Facebook, Instagram;Experience in marketing for B2B. B2C, e-commerce;Strategic vision for the role of the website in our customers' journey;Continuous website optimization to increase engagement in organic and paid campaigns;Regular review of website performance to proactively recommend improvements;Lead ongoing SEO based on best practices and audits, working with the Digital team;Active participation in campaign planning to ensure digital properties guide visitors through the marketing funnel from click to conversion;Reveal and implement solutions for converting prospects into leads and moving visitors through the funnel;Identify, build and run A/B and multivariate tests to support business objectives;Analyze and evaluate A/B tests, report results and recommend next steps;Analyze data insights to optimize cross-linking strategies to take the customer from awareness to consideration stages;Analyze customer experiences that capture behavioral insights that enrich CRM data;Work with the digital channel specialist to execute plans, monitor and troubleshoot; -
MarketingHospital De Olhos Do Norte De Minas Jan 2021 - Jul 2021Montes Claros, Minas Gerais, Brasil -
Estagiária De MarketingProrec Solar Nov 2019 - Dec 2020Montes Claros, Minas Gerais, Brasil -
Consultor De Vendas E MarketingSorrisus Madureira May 2018 - Mar 2019Rio De Janeiro E Região, BrasilProduzindo conteúdo para as redes sociais, gerindo e organizando o Markering da Clinica,
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Recursos Humanos E AdministrativoConstrutora Aspha Ltda - Me Apr 2014 - Feb 2016Montes Claros E Região, Brasil
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EstagiáriaSicoob Credigerais Jan 2012 - Dec 2012Janaúba E Região, Brasil
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Operador De CaixaConstrulider Janauba May 2010 - Aug 2011Janaúba E Região, Brasil
Najha Oliveira Rodrigues Skills
Najha Oliveira Rodrigues Education Details
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Marketing -
Prime CursosBusiness, Management, Marketing, And Related Support Services -
Portal EducaçãoSurgical Technology/Technologist -
Business, Management, Marketing, And Related Support Services -
Marketing
Frequently Asked Questions about Najha Oliveira Rodrigues
What company does Najha Oliveira Rodrigues work for?
Najha Oliveira Rodrigues works for Linka
What is Najha Oliveira Rodrigues's role at the current company?
Najha Oliveira Rodrigues's current role is Digital Marketing Analyst | Performance Marketing | Campaign Manager.
What is Najha Oliveira Rodrigues's email address?
Najha Oliveira Rodrigues's email address is na****@****ail.com
What schools did Najha Oliveira Rodrigues attend?
Najha Oliveira Rodrigues attended Universidade De Franca, Prime Cursos, Portal Educação, Fundação Getulio Vargas, Cruzeiro Do Sul Virtual.
What skills is Najha Oliveira Rodrigues known for?
Najha Oliveira Rodrigues has skills like Recrutamento, Microsoft Excel, Powerpoint, Microsoft Word, Autocad, Outlook, Sketchup, Interior Design.
Who are Najha Oliveira Rodrigues's colleagues?
Najha Oliveira Rodrigues's colleagues are Linka Croonner, Arlan Azevedo, Marcelo Caricati, Natalia Veprikova, Rony Peterson De Vasconcelos.
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