Najha Oliveira Rodrigues Email & Phone Number

São Paulo, Brasil

Montes Claros, Minas Gerais, Brasil

3 years - Creating detailed reports to measure marketing programs;3 years - Digital Marketing SpecialistPreparation of campaign results presentations to share insights with companies;Regular reporting that ranges from detailed views to executive summaries that will help inform decisions across the team for ongoing optimizations;Growth marketing, working to generate new leads. Experience in running A/B tests, optimizing funnels and developing metrics;Conducting new experiments to keep the results growing;Skills:Providing insights into the performance of marketing tactics, strategies and campaigns and key findings/learnings to business owners and leaders;Identify opportunities to accelerate performance in the companies' products and services;Recommendations based on analytics to increase the success of marketing campaigns by increasing KPIs, improving metrics like response rates, conversion rates, sales revenue, ROI, etc.Attention to the details; Well-organized to meet deadlines in a fast-paced environment;Development and work with data models;Ability to work in a team environment;Excellent written and verbal communication skills (Portuguese), Studying the English language;

Montes Claros, Minas Gerais, Brasil

Responsible for delivering project management excellence on key strategic initiatives through disciplined execution. Able to oversee the impacts, interdependencies and timelines between functional teams.Ensure project initiatives meet the goals and objectives set forth by the senior and executive leadership teams.Experience with building & scaling digital marketing campaigns across both web;Comprehensive in performance marketing, conversion & new customer acquisition;Proven success working cross-functionally & build collaborative relationships with multiple stakeholders;Proficient knowledge of online measurement & key performance indicators with an ability to analyze campaign performance, discern actionable insights, apply optimizations & share learnings with key stakeholders;Comprehensive understanding of various digital marketing channels, audience segmentation, targeting, attribution & how it ties into marketing goals;Experience with a variety of ad formats & campaign types, including bidding strategies, A/B testing frameworks, web;Experience using data or business intelligence (BI) tools such as Google Sheets/Excel, Google Data Studio, Looker, Tableau or Mobile Measurement Partners (MMP) to validate campaign performance;Experience working with Google Ads, Facebook Ads Manager, Apple Search Ads & other paid channels.Experience with SEO programs/plugins, social media management programs, MailChimp, Asana, GSuite, Canva, Adobe Creative Suite, WordPress.

Montes Claros, Minas Gerais, Brasil

Provide and optimize global paid media strategy, by channel, to meet professional lead generation and e-commerce goals, and deliver positive ROI for the company;Structure a new sales process through paid digital media, allowing you to have a more robust view of expenses and opportunities;Quarterly and annual overview of digital, strategic and tactical campaign activation, developing and launching a global paid search strategy broken down by individual products that drive improved metrics and efficiencies;Analyzing key digital metrics and KPIs i.e. CPC, CTR, CPL etc. on paid platforms like Google, Facebook, Instagram;Experience in marketing for B2B. B2C, e-commerce;Strategic vision for the role of the website in our customers' journey;Continuous website optimization to increase engagement in organic and paid campaigns;Regular review of website performance to proactively recommend improvements;Lead ongoing SEO based on best practices and audits, working with the Digital team;Active participation in campaign planning to ensure digital properties guide visitors through the marketing funnel from click to conversion;Reveal and implement solutions for converting prospects into leads and moving visitors through the funnel;Identify, build and run A/B and multivariate tests to support business objectives;Analyze and evaluate A/B tests, report results and recommend next steps;Analyze data insights to optimize cross-linking strategies to take the customer from awareness to consideration stages;Analyze customer experiences that capture behavioral insights that enrich CRM data;Work with the digital channel specialist to execute plans, monitor and troubleshoot;

Montes Claros, Minas Gerais, Brasil

Montes Claros, Minas Gerais, Brasil

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