• Leading the formulation of comprehensive marketing plans. • Ensuring the effective execution of marketing strategies to drive audience growth and product/service uptake.• Reviewing and providing reports on various aspects of marketing strategies and their implementation.• Collaborating with senior managers, executives, and partners to develop the corporate brand identity. • Supervising creative agencies and retainer partners. • Working with senior team members across departments to uncover insights and devise innovative marketing and branding strategies.• Identifying opportunities to expand the marketing department and secure necessary resources.• Conducting strategic marketing analyses to guide messaging.• Overseeing the planning and execution of social media strategies.• Regularly sharing strategies, progress, results, learnings, and pertinent industry trends with the broader team.

• Oversaw agency sales/marketing and operations, including workflow management, resource allocation, and process optimization, resulting in increased efficiency.• Successfully managed client marketing campaigns, developing comprehensive strategies and coordinating cross-functional teams.• Led the implementation of technology solutions, such as project management tools and automation software, resulting in a reduction in project TATs.• Played a crucial role in content marketing and creative projects, collaborating with internal and external stakeholders to produce high-quality deliverables aligned with client objectives.• Owned profit and loss (P&L) responsibilities, developing and executing strategies to maximize revenue, control costs, and ensure profitability.• Provided leadership and mentorship to a team of 20+ professionals, fostering a collaborative and high-performance work environment.• Built and maintained strong relationships with clients, ensuring exceptional customer satisfaction and repeat business opportunities.• Prepared and presented regular reports on operational performance, financial metrics, and project outcomes to senior management.• Oversee and maintain relationships with external vendors to ensure the efficient and effective delivery of services. Also, responsible for vendor selection, contract negotiation, and performance evaluation.

• Identifying, creating, driving, and delivering innovative strategies focused on revenue maximization for clients.• Managing the overall P&L and accountable for Cross-sell & upsell of marketing services of the organization.• In addition to working with account managers to develop proposals that meet the client’s needs, concerns, and objectives.• Analyzing the latest trends in social media and web development and directing client in its adoption• Oversee all aspects of video animation projects, including scriptwriting, design, storyboard, and animation, and provide feedback based on the client's requirements.• Structuring lead-gen and brand awareness campaigns for product launches and promotion of clients’ services/ offerings• Provide operational management and exec oversight for client projects.• Managing a team of Digital Media practitioners (Project Managers, SEM, SEO, Technology, Content, QA, Design, and Animators)• Setting up and streamlining the delivery and training processes, building a culture of learning within the organization.• Set goals/KPI/target for the team members.• Manage relationships with key operating vendors.

Understanding business process management and business requirements of customers and translating them to specific software requirements and enabling the QA team to understand the same.Understanding client needs and proactively suggesting ways to work things out efficiently.Effectively communicating with internal teams and external clients to deliver functional requirements like GUI, screen and interface designs.Communicating with internal design and development team to understand the bottlenecks and work on the issues to fix the same.Knowledge of online applications and websites.Use of Adobe Experience Design for preparing wireframe designs and helping customers to create landing pages & micro-sitesAnalyzing weekly & monthly revenue target and chalking out plans to achieve them.

Develop business plans and sales strategies for the market to meet company sales goals and profitability.Responsible for the performance and development of the Sales Executives.Design action plans for effective search of sales leads and prospects.Assist in the development and implementation of marketing plans.Conduct one-on-one review with all Sales Executives to build effective communication, to understand training and development needs, and to provide insight for improvement of Sales Executive’s performance.Provide timely to senior management regarding performance. Provide accurate, competitive pricing on all prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.Maintain accurate records of all pricings, sales, and activity reports submitted by Sales Executives.Assist Sales Executives in preparation of proposals and presentations.Control expenses to meet budget guidelines.Adhere to all company policies, procedures and business code of ethics and ensure that they are communicated and implemented by the team.Recruit, test, and hire Account Executives based on criteria agreed upon by senior management.

Administer Training Programs, and maintain accurate schedules, records, and other relevant metrics.Assist administrators in proper setup, modification of events.Troubleshoot and resolve data and technical issues.Designing and Managing Training sessions as well as enrolling and managing learners and learning records.Handling vendor payment invoices.