Najla Almahfouz Email and Phone Number

• Support the conveyance of Wa’ed brand via PR and Marketing tools, platforms and strategies to achieve the objectives of the corporate PR and Marketing strategy.• Vocal point with advertising agencies or staff to arrange promotional campaigns across all types of media by coordinating scheduling and logistics as necessary.• Attend and organize all matters related to internal and external promotional events (e.g. workshops, conferences, speeches); liaising with other divisions of the organization as necessary.• Oversees the content for Social Media, complying with Saudi Aramco’s standards and specifications.• Source and seek sponsorship opportunities.• Coordinating all public relations activities with maintaining a cooperative relationship with representatives and dealing with all enquires of the community, consumer, employee, and public interest groups.• Planning and developing publicity, media relations and campaigns strategies.• Writing and producing presentations, press releases, designs. • Address inquiries from the media and other parties, with tracking the media coverage and follow industry trends.

- Responsible of writing media press, brochures, social media and internal content. -Edit, translate and proofread documents. -Responsible of internal communication (announcements/newsletters/ programs reports etc) -project management of internal events. -Collaborate with a team of public relations, marketing representatives and designers for concept development to delivery of final product. -Drive brand consistency across all company communications.-translate and proofread documents in both languages Arabic and English. -write the landing page content of the company and projects and proofread it.

Worked on building and developing the content of Tanween 2023 in Arabic & English with a team of experts.

• Responsible of Leading the whole creative team (photographers, designers, producers, marketeers) in each project. • Determine how best to represent a concept visually• Develop the overall look / style of a publication, an advertising campaign, and video/photo set• Communicate with clients to develop an artistic approach and style• Collaborate with copywriters to develop strategies for advertising campaigns• build mood boards and draw story boards for each set• Communicate with freelancers such as models, photographers, and art directors. • Create presentations and project plans that meets with client’s needs. • Create a persona for the brand if needed• Translate content in English and Arabic • Write formal emails for clients (project briefs) • Meet art department cost standers by monitoring expenses and implementing cost-saving cations• Train, assign, schedule and coach the creative team.